Sonali Dehury

• Gather and document business requirements by collaborating with stakeholders to understand their needs and challenges.
• Provide clear, data-driven insights to support leadership in making informed business decisions.
• Analyze recruitment, workforce, and operational data to identify trends, highlight performance gaps, and uncover areas for improvement.
• Support business planning and resource allocation by analyzing performance data and operational needs.
• Track key performance indicators and prepare regular reports to support leadership reviews and planning.
• Create and maintain Excel dashboards and MIS reports to monitor recruitment pipelines, workforce performance, and key operational metrics.
• Identify inefficiencies in existing processes and recommend practical improvements to enhance operational effectiveness.
• Ensure data accuracy and consistency across reports to enable reliable analysis and decision-making.
• Assist in setting up reporting frameworks, dashboards, and performance tracking systems to support the startup’s growth.
• Work closely with founders and management to support business strategy, operational planning, and company growth initiatives.

· Developed CRM-based dashboards to track sales pipeline performance, conversion rates, revenue forecasts, and booking trends.

· Analyzed group booking trends, occupancy rates, Average Daily Rate (ADR), and overall revenue performance to identify improvement opportunities.

· Conducted profitability analysis for group bookings and pricing strategies to support revenue growth and better decision-making.

· Identified areas of revenue leakage by analyzing booking patterns and recommended actions to improve revenue capture.

· Analyzed both historical and real-time booking data to support planning, forecasting, and performance monitoring.

· Improved reporting accuracy by standardizing sales and reservation data and ensuring consistency across systems.

· Defined and tracked key performance indicators such as booking performance, repeat customer rates, and seasonal demand trends.

· Supported forecasting and budgeting activities by providing data analysis and insights on revenue trends and business performance.

Worked with sales, revenue, and finance teams to gather business requirements and support revenue optimization initiatives.

· Analyzed sales performance, lead conversion rates, and campaign outcomes to identify trends and improvement opportunities.

· Developed regular reports and Excel dashboards to monitor sales performance, pipeline status, and key business metrics.

· Identified gaps in lead tracking, reporting, and follow-up processes, and recommended improvements to increase efficiency.

· Conducted market and competitor analysis to support business development and strategic planning.

Collaborated with sales and marketing teams to align on business needs and facilitate data-driven decision-making.

· Collaborated with cross-functional teams to ensure data consistency and improve visibility into sales and marketing performance.

· Supported forecasting and planning activities by analyzing historical sales data and performance trends.