Summary
Overview
Work History
Education
Skills
References
Timeline
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Solomon Salako

Croydon,,Surrey

Summary

Product Marketing professional with experience across fin-tech, e-commerce, and sports tech, combining analytical expertise with strategic marketing to translate technical products into compelling value propositions. Skilled in developing go-to-market strategies, messaging frameworks, and user adoption initiatives.


Demonstrated success in product launches, marketing technology implementation, and data-driven optimisation. Effectively collaborates with cross-functional teams to align product positioning with business objectives and customer needs.

Overview

5
5
years of professional experience

Work History

Product Marketing Specialist

WeShop (Fin-tech E-commerce App)
London
12.2023 - Current
  • Led product marketing for US market expansion, successfully onboarding 500+ retailers and implementing 10 product adaptations including currency adjustments, legal requirements, and localized content (85% complete), while conducting 12 user research sessions to validate market fit


  • Led dual B2C and B2B go-to-market strategies using behavioural insights from 200,000+ users, resulting in 5 new personalisation features and 18% improvement in user engagement.


  • Created multi-channel product communications while analysing key metrics (ARPU, LTV, CSAT), optimising campaigns that increased consumer click-through rates by 25% and retailer conversions by 15%.

Marketing Communications Executive

Barclays UK (FTC Contract)
London
01.2023 - 10.2023
  • Conducted competitor analysis on branch locator tools across 6 major banks, translating insights into 18 capability gaps that influenced product roadmap priorities.


  • Led Adobe Workfront (agile B2B product management software) adoption, achieving 85% adoption rate within target departments through effective training materials and enablement sessions.


  • Managed user experience improvements through sprint cycles, resulting in 15% increase in branch locator tool usage and improved customer satisfaction scores.

Digital Marketing Analyst

Monarch Partnership (Energy Consultancy)
London
01.2022 - 12.2022
  • Supported TMAC's G3 product launch by creating positioning frameworks and educational video content that improved B2B sales conversion rates by 12%.


  • Translated complex technical features into clear value propositions, helping sales team secure 8 new enterprise clients within first quarter of launch.


  • Developed data-driven multi-channel go-to-market strategies that increased qualified lead generation by 20%.

Head of Marketing & Operations

LionHeart Football (Sports Development)
London
01.2020 - 01.2022
  • Collaborated with product agency on Player ID platform development, implementing user feedback that improved scout engagement metrics by 15%.


  • Redesigned email marketing strategy based on competitive analysis of 10 direct competitors, increasing open rates by 28% and click-through rates by 17%.


  • Managed comprehensive digital marketing strategy that grew social media engagement by 35% and increased service registrations by 22% year-over-year.

Education

Bachelor of Science - Business Management with Marketing

Goldsmiths University of London
London

Skills

  • Strategic Product Positioning & Messaging
  • Go-to-Market Strategy Development
  • Competitive Analysis & Market Research
  • User/Customer Insights Analysis
  • Cross-Functional Collaboration
  • Stakeholder Management
  • Product Launch Planning & Execution


Technical Skills:

  • Microsoft Office Suite (Excel, PowerPoint, Word)
  • Google Analytics
  • Salesforce/CRM Systems
  • Figma
  • Tableau/Power BI
  • Email Marketing Platforms
  • Jira
  • SQL and data structures

References

References available upon request.

Timeline

Product Marketing Specialist

WeShop (Fin-tech E-commerce App)
12.2023 - Current

Marketing Communications Executive

Barclays UK (FTC Contract)
01.2023 - 10.2023

Digital Marketing Analyst

Monarch Partnership (Energy Consultancy)
01.2022 - 12.2022

Head of Marketing & Operations

LionHeart Football (Sports Development)
01.2020 - 01.2022

Bachelor of Science - Business Management with Marketing

Goldsmiths University of London

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Solomon Salako