Sofiia Malimon
Kyiv,Ukraine
Summary
Motivated student pursuing a Master of Arts in Public Relations, demonstrating strong analytical and communication skills. Adapts quickly to new environments and embraces opportunities to learn, leveraging social media management and content creation capabilities to enhance brand engagement. Eager to contribute creative insights and develop professionally within a dynamic team.
Overview
2
2
years of professional experience
Work History
SMM Specialist
AYSINA (with Yulia Aysina)
Kyiv, Ukraine
03.2025 - 03.2026
- Managed social media communication on Instagram and TikTok for fashion brand featured at Ukrainian Fashion Week, enhancing brand visibility
- Create high-quality visual and video content (Reels, animations, storytelling formats)
- Developed and implemented content plans that aligned with brand positioning, driving audience engagement
- Use AI tools (ChatGPT, Midjourney, Runway) for creative content production
- Monitor trends and adapt content to the target audience's behavior
- Analysed audience insights to inform content strategy, resulting in improved engagement rates
- Maintain brand tone of voice and visual identity
SMM Specialist
Private School MRIYDIY
Kyiv, Ukraine
09.2025 - 12.2025
- Managed Instagram pages for school and kindergarten, enhancing community engagement
- Developed content strategy and plans, aligning with audience interests
- Created and edited video content (Reels, interviews, events)
- Arranged logistics for content shoots
- Crafted scripts, posts, stories, and website articles to communicate key messages effectively
- Designed creatives in Canva and Figma
- Built storytelling formats and engagement-driven content
Office Manager
VIZA Group
Kyiv, Ukraine
03.2025 - 07.2025
- Managed daily office operations, enhancing team workflow
- Communicated with clients and managed business correspondence, ensuring timely responses
- Prepared commercial proposals and conducted online research
- Maintained databases, reports, and contact systems
- Coordinated meetings and internal processes to streamline communication
Advisor (Volunteer)
Center for Countering Disinformation (under Andrii
Kyiv, Ukraine
06.2024 - 10.2024
- Conducted media and social media analysis to identify trends and insights
- Assisted in developing crisis communication strategies
- Prepared analytical reports and monitoring materials to inform decision-making
- Supported internal communication and coordination to enhance collaboration
- Collected, structured, and verified information
Education
Master of Arts - Public Relations (PR)
National University of Kyiv-Mohyla Academy
Kyiv01-2027
Skills
SMM & Content
- Social media management
- Content creation
- Content strategy
- Audience analysis
- Trend analysis
- Instagram & TikTok Management
- Video & Creative
- Video editing
- Scriptwriting
Visual Content Creation
- Fashion Brand Content
- Tools & Platforms
- Canva, Figma, Adobe Photoshop
CapCut
- ChatGPT, Midjourney, Runway
- Data analytics tools
- Instagram, TikTok, Telegram
- Data Management & Reporting
- Research analysis
Business Communication
- Client Interaction
- Communication & Operations
- Storytelling skills
- Research analysis
Languages
English
Intermediate
B1
Russian
Proficient
C2
Ukrainian
Proficient
C2
Hobbies and interests
- Fashion & Fashion Industry
- Content Creation & Video Editing
- Social Media Trends & Influencer Marketing
- Photography
- Art & Contemporary Culture
- Exhibitions & Creative Events
- Forums & Industry Networking
- AI & Creative Technologie
- Crypto & Web3
- Language Learning
Timeline
SMM Specialist
Private School MRIYDIY
09.2025 - 12.2025
SMM Specialist
AYSINA (with Yulia Aysina)
03.2025 - 03.2026
Office Manager
VIZA Group
03.2025 - 07.2025
Advisor (Volunteer)
Center for Countering Disinformation (under Andrii
06.2024 - 10.2024
Master of Arts - Public Relations (PR)
National University of Kyiv-Mohyla Academy