Sofia Smith
Bristol,Somerset
Summary
I am a highly motivated and creative marketing professional with a background in FMCG brand management, consumer insights, and trends. I have experience analysing insights to develop and execute brand initiatives that drive growth and enhance consumer engagement. Highly organised and a strong multi-tasker, I bring a proactive mindset and the ability to navigate the ever-evolving food market. Fluent in French and Spanish, with a keen eye for consumer behaviour, I am seeking a new challenge with opportunities for growth and progression.
Overview
3
3
years of professional experience
9
9
years of post-secondary education
Work history
Marketing and Insights Executive
Eurilait (LAITA)
Evercreech, Somerset
10.2022 - 10.2024
- Responsible for handling and analysing category and market data ensuring a competitive edge in the marketplace
- Coordinated strategy for social media, PR and Events with cohesive messaging across multiple platforms
- Developed and implemented marketing strategies by gathering insights and highlighting trends for the wider teams to use to support business
- Represented the company and brand at trade exhibitions gathering insights as well as driving awareness
- Conducted market research and analysis to identify emerging opportunities and maintain competitive market edge.
Account Executive
Instinct PR
Spitalfields, London
09.2022
- Built and maintained key client relationships to drive loyalty and satisfaction.
- Managed client expectations to align with campaign successes and opportunities.
- Led campaign management, press office activities, and influencer collaborations.
- Served as the primary media contact, handling requests and securing coverage.
- Secured media placements, event guests, and delivered client KPIs.
- Drafted press materials, media lists, pitches, and reports.
- Attended media interviews with client spokespeople or talent.
- Supported new business efforts by identifying opportunities and contributing to pitches.
Social Media Manager
Beautology
Bristol
10.2021 - 09.2022
- Structured the company's marketing strategy to drive brand awareness and engagement to deliver potential leads and sales to the company
- Responsible for creating and producing the marketing and social media content for both the Brand and Online Shop
- Managed a small marketing team on projects and campaigns in order to drive leads
- Implemented creativity in capturing, editing, and posting on all social and marketing platforms including LinkedIn, Facebook, Instagram and GMB enhancing digital presence through compelling visual designs
- Managed the performance analysis on paid and organic campaigns
Education
Bachelor of Arts - Modern Language French and Spanish
Cardiff University
Cardiff 09.2017 - 06.2021
Erasmus Study Abroad Semester
University of Valencia
Valencia, Spain 01.2020 - 07.2020
Erasmus Study Abroad Semester
Université catholique de Lyon
Lyon, France 09.2019 - 12.2019
A-Levels - 4 A-Levels (A-C) Spanish, French, Art, Business Studies
Kings School Bruton
09.2014 - 06.2016
GCSEs - 11 GCSEs (A- B) Including Maths and English
King's School Bruton
09.2011 - 06.2014
Skills
- Effective Communication
- Creativity and Innovation
- Project and Budget Management
- Brand Activation and Stategy
- Market Research and Consumer Insights
- Cross-function Team Collaboration
- Campaign Execution and Media Planning
Websites
Interests and Hobbies
- Travelling and visiting new places
- I am currently training for my second Half Marathon at the end of 2025
References
References available upon request.
Timeline
Marketing and Insights Executive
Eurilait (LAITA)
10.2022 - 10.2024
Account Executive
Instinct PR
09.2022
Social Media Manager
Beautology
10.2021 - 09.2022
Erasmus Study Abroad Semester
University of Valencia
01.2020 - 07.2020
Erasmus Study Abroad Semester
Université catholique de Lyon
09.2019 - 12.2019
Bachelor of Arts - Modern Language French and Spanish
Cardiff University
09.2017 - 06.2021
A-Levels - 4 A-Levels (A-C) Spanish, French, Art, Business Studies
Kings School Bruton
09.2014 - 06.2016
GCSEs - 11 GCSEs (A- B) Including Maths and English
King's School Bruton
09.2011 - 06.2014
Similar Profiles
Christelle DurandChristelle Durand
Opératrice de production at LaitaOpératrice de production at Laita
Lauren VasquezLauren Vasquez
International Journalist at Mark Laita PhotographyInternational Journalist at Mark Laita Photography
MUNASHE MIKEMUNASHE MIKE
Healthcare Assistant at Cedar CareHealthcare Assistant at Cedar Care
Belle HopeBelle Hope
School Leaver at Backwell schoolSchool Leaver at Backwell school
Matthew LivseyMatthew Livsey
Payroll clerk at Ministry of DefencePayroll clerk at Ministry of Defence