Sofia Smith
Bristol,Somerset
Summary
I am a highly motivated and creative marketing professional with a background in FMCG brand management, consumer insights, and trends. I have experience analysing insights to develop and execute brand initiatives that drive growth and enhance consumer engagement. Highly organised and a strong multi-tasker, I bring a proactive mindset and the ability to navigate the ever-evolving food market. Fluent in French and Spanish, with a keen eye for consumer behaviour, I am seeking a new challenge with opportunities for growth and progression.
Overview
3
3
years of professional experience
9
9
years of post-secondary education
Work history
Marketing and Insights Executive
Eurilait (LAITA)
Evercreech, Somerset
2022.10 - 2024.10
- Responsible for handling and analysing category and market data ensuring a competitive edge in the marketplace
- Coordinated strategy for social media, PR and Events with cohesive messaging across multiple platforms
- Developed and implemented marketing strategies by gathering insights and highlighting trends for the wider teams to use to support business
- Represented the company and brand at trade exhibitions gathering insights as well as driving awareness
- Conducted market research and analysis to identify emerging opportunities and maintain competitive market edge.
Account Executive
Instinct PR
Spitalfields, London
2022.09
- Built and maintained key client relationships to drive loyalty and satisfaction.
- Managed client expectations to align with campaign successes and opportunities.
- Led campaign management, press office activities, and influencer collaborations.
- Served as the primary media contact, handling requests and securing coverage.
- Secured media placements, event guests, and delivered client KPIs.
- Drafted press materials, media lists, pitches, and reports.
- Attended media interviews with client spokespeople or talent.
- Supported new business efforts by identifying opportunities and contributing to pitches.
Social Media Manager
Beautology
Bristol
2021.10 - 2022.09
- Structured the company's marketing strategy to drive brand awareness and engagement to deliver potential leads and sales to the company
- Responsible for creating and producing the marketing and social media content for both the Brand and Online Shop
- Managed a small marketing team on projects and campaigns in order to drive leads
- Implemented creativity in capturing, editing, and posting on all social and marketing platforms including LinkedIn, Facebook, Instagram and GMB enhancing digital presence through compelling visual designs
- Managed the performance analysis on paid and organic campaigns
Education
Bachelor of Arts - Modern Language French and Spanish
Cardiff University
Cardiff 2017.09 - 2021.06
Erasmus Study Abroad Semester
University of Valencia
Valencia, Spain 2020.01 - 2020.07
Erasmus Study Abroad Semester
Université catholique de Lyon
Lyon, France 2019.09 - 2019.12
A-Levels - 4 A-Levels (A-C) Spanish, French, Art, Business Studies
Kings School Bruton
2014.09 - 2016.06
GCSEs - 11 GCSEs (A- B) Including Maths and English
King's School Bruton
2011.09 - 2014.06
Skills
- Effective Communication
- Creativity and Innovation
- Project and Budget Management
- Brand Activation and Stategy
- Market Research and Consumer Insights
- Cross-function Team Collaboration
- Campaign Execution and Media Planning
Websites
Interests and Hobbies
- Travelling and visiting new places
- I am currently training for my second Half Marathon at the end of 2025
References
References available upon request.
Timeline
Marketing and Insights Executive
Eurilait (LAITA)
2022.10 - 2024.10
Account Executive
Instinct PR
2022.09
Social Media Manager
Beautology
2021.10 - 2022.09
Erasmus Study Abroad Semester
University of Valencia
2020.01 - 2020.07
Erasmus Study Abroad Semester
Université catholique de Lyon
2019.09 - 2019.12
Bachelor of Arts - Modern Language French and Spanish
Cardiff University
2017.09 - 2021.06
A-Levels - 4 A-Levels (A-C) Spanish, French, Art, Business Studies
Kings School Bruton
2014.09 - 2016.06
GCSEs - 11 GCSEs (A- B) Including Maths and English
King's School Bruton
2011.09 - 2014.06