Sofia El Harrachi
Summary
Ambitious professional with a keen ability to inspire teams and drive sales growth. Possesses strong leadership and communication skills, along with deep understanding of customer needs. Committed to delivering significant revenue increases and fostering long-lasting client relationships.
Overview
3
3
Languages
4
4
years of post-secondary education
9
9
years of professional experience
Work history
Sales Manager
4x4 Vehicle Hire
2023.04 - 2026.07
- Developed strategic sales plans, driving revenue growth and enhancing customer retention.
- Negotiated contracts, securing new business opportunities and expanding market presence.
- Led, trained and motivated sales team, fostering a high-performance culture.
- Analysed market trends to identify growth opportunities.
- Maintained excellent customer satisfaction and long-term relationships.
Meetings & Events Manager
Best Western Croydon Aerodrome
2021.03 - 2023.04
- Managed events from concept to delivery.
- Prepared proposals, budgets and presentations.
- Negotiated supplier contracts and controlled event costs.
- Coordinated large-scale corporate and private events.
- Ensured exceptional client satisfaction.
Front of House Manager
Best Western Croydon Aerodrome
2020.01 - 2021.03
- Managed front office operations and financial administration.
- Oversaw accounts receivable, invoicing and VIP guests.
- Recruited, trained and supervised staff.
- Resolved guest issues and maintained service excellence.
Duty Manager
Fraser Hospitality, London
London
2017.09 - 2019.11
- Managed reception operations and daily team performance.
- Prepared rotas and staff development plans.
- Resolved customer complaints professionally.
- Supported operational improvements and system upgrades.
Education
BSc (Hons) - International Accounting
University of Northampton
2016.01 - 2019.01
Level 4 & 5 Diploma - Business Management
Edgware Academy
2015.01 - 2016.01
Skills
- Sales Management
- Business Development
- Customer Relationship Management
- Negotiation & Closing
- Team Leadership
- Event Management
- Budget Management
- Strategic Planning
- Operations Management
- Market Research
- Training & Coaching
- Microsoft Office
- Opera PMS
- HRS
- Prohire
LANGUAGES
English
Fluent
French
Fluent
Arabic
Fluent
INTERESTS
Fitness, Travelling, Cooking, Music
Timeline
Sales Manager
4x4 Vehicle Hire
2023.04 - 2026.07
Meetings & Events Manager
Best Western Croydon Aerodrome
2021.03 - 2023.04
Front of House Manager
Best Western Croydon Aerodrome
2020.01 - 2021.03
Duty Manager
Fraser Hospitality, London
2017.09 - 2019.11
BSc (Hons) - International Accounting
University of Northampton
2016.01 - 2019.01
Level 4 & 5 Diploma - Business Management
Edgware Academy
2015.01 - 2016.01