Sofia Butt
Shipley,West Berkshire
Summary
Accomplished professional with extensive expertise in product formulation and development, regulatory compliance, and brand strategy. Demonstrates a strong proficiency in luxury positioning, spreadsheet management, data organisation, reporting, creative thinking, and supply chain coordination. Proven track record in sourcing and procurement, content creation, influencer marketing, and knowledge of regulatory standards.
Offering strong analytical and problem-solving skills with keen eye for detail. Knowledgeable about data collection methodologies and proficient in using basic data management tools. Ready to use and develop skills in analytical thinking, data organisation in my next role.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Head of NPD
Besque
, West Yorkshire
2023.09 - 2026.04
- Lead end-to-end product development, from ideation and formulation through to production and launch.
- Formulate and refine hair and beard care products, ensuring performance, safety, and market competitiveness.
- Manage all product compliance and regulatory requirements, including ingredient documentation, safety assessments, and product information files (PIFs).
- Oversee packaging development, supplier sourcing, and manufacturing coordination.
- Define and execute brand positioning within the premium/luxury beauty space.
- Direct all creative output including branding, packaging, and campaign visuals.
Customer Service Representative
Mamas & Papas
2022.09 - 2023.09
- Delivered high-quality customer support across product queries, orders, and issue resolution.
- Developed strong product knowledge across a wide product range to provide tailored recommendations.
- Maintained excellent customer satisfaction through effective communication and problem solving.
Freelance Social Media Content Creator
Restaurant Industry
2022.06 - 2023.07
- Create high-performing content strategies for hospitality brands.
- Support brand development including visual identity, menu design, and customer experience concepts.
- Manage and grow social media platforms through trend-led content and engagement strategies.
Social Media Coordinator
SKT Welfare
2022.03 - 2022.07
- Managed multi-channel social media platforms and executed marketing campaigns.
- Analysed performance metrics and optimised content strategies.
- Coordinated with internal and external teams on campaign delivery.
Marketing Assistant
Powerhouse, Leeds
2021.04 - 2021.11
- Managed social media channels and produced written content for digital platforms.
- Executed email marketing campaigns and website updates.
- Supported cross-functional marketing and production projects.
Education
Sociology Degree -
Brunel University
2017.01 - 2021.01
Skills
- Product Formulation & Development
- Regulatory Compliance
- Brand Strategy
- Luxury Positioning
- Shopify
- Google Analytics
- Data Analysis
- Spreadsheet Management (Excel/Google Sheets)
- Data Organisation & Reporting
- Creative Thinking
- Organisation
- Sourcing and procurement
- Knowledge of regulatory standards
- Data analysis software
- Brand positioning strategy
- Creativity and vision
- Supply chain coordination
- Product development
- Content Creation
- Influencer Marketing
Certification
Google Digital Garage – Fundamentals of Digital Marketing
Affiliations
- Hollistic Health
- Gym classes
- Cat mum of two
Timeline
Head of NPD
Besque
2023.09 - 2026.04
Customer Service Representative
Mamas & Papas
2022.09 - 2023.09
Freelance Social Media Content Creator
Restaurant Industry
2022.06 - 2023.07
Social Media Coordinator
SKT Welfare
2022.03 - 2022.07
Marketing Assistant
Powerhouse, Leeds
2021.04 - 2021.11
Sociology Degree -
Brunel University
2017.01 - 2021.01