Smriti Sharma
London
Summary
Innovative marketeer with over ten years experience within the media and technology sector. Have a genuine passion for understanding consumers in order to build brands and campaigns that make people's lives better.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
Work History
Senior Marketing Manager
BBC
London
04.2023 - Current
- Manage end-to-end process, delivering brand and campaign strategies across Unscripted Content delivering increase of 32% for awareness for key brand (RATW).
- Operate cross-functionally, collaborating with internal partners and external agencies to deliver best-in-class marketing strategies.
- Deliver annual Unscripted strategy for total market, and implement campaigns for UK.
- Act as client leader across campaigns, working with creative agencies to develop assets, and media agencies to deliver desired results, and hold responsibility for budget.
- Closely collaborate with audience research to build compelling briefs using current insights.
- Encourage and nurture junior team members to deliver compelling, innovative output.
Marketing Manager
BBC
London
03.2022 - 04.2023
- Led campaign for BBC’s biggest drama property, Happy Valley, which delivered highest consumption metrics for iPlayer since 2021.
- Delivered innovation across The Capture S2, which saw pioneering collaboration with Radio 1, with estimated reach of 2.1m live listeners.
- Nurtured two direct reports, completing progress initiatives, providing feedback on performance, and ensuring support across all campaigns.
- Managed number of international titles working with global markets and collaborating with co-producers.
Campaign Lead
BBC
London
05.2017 - 03.2022
- Developed visual identity for BBC Three linear launch.
- Campaign lead for a number of key titles. Key highlight was His Dark Materials, which gained the highest overnight new drama launch on any channel since 2014 (overnights 7.2m/31.9% share).
- Worked with audience research team to develop insight.
Marketing Associate
NBC Universal
London
09.2016 - 05.2017
- Worked across sales, marketing, PR, social and audiences as part of an associate scheme
Education
Bachelor of Arts - History
University of Nottingham
Nottingham 09.2006 - 07.2009
Mini MBA - Marketing
Mark Ritson
London 04.2022 - 09.2022
Mini MBA - Brand Management
Mark Ritson
London 04.2024 - 09.2024
Skills
- Fluent in Hindi, and Punjabi
- Product positioning and branding
- Developing content and curation
- Brand positioning
- Stakeholder management
- Campaign management
Affiliations
- Trained Bharatanatyam dancer
- Enjoy trekking and hiking. The last mountain I climbed was Mount Snowden and I am planning to climb the Atlas Mountains next year.
- I adore cooking and I am currently learning how to cook Vietnamese food.
Timeline
Mini MBA - Brand Management
Mark Ritson
04.2024 - 09.2024
Senior Marketing Manager
BBC
04.2023 - Current
Mini MBA - Marketing
Mark Ritson
04.2022 - 09.2022
Marketing Manager
BBC
03.2022 - 04.2023
Campaign Lead
BBC
05.2017 - 03.2022
Marketing Associate
NBC Universal
09.2016 - 05.2017
Bachelor of Arts - History
University of Nottingham
09.2006 - 07.2009
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