Reading, explore new coding languages or delve into emerging areas of machine learning
Skylar Zhu
Digital Media Specialist & Aspiring Data Engineer
Leicester
Summary
Dynamic leader with a proven track record at Bytedance and Beijing Gaotu Technology Co., Ltd, excelling in customer engagement and advanced Excel, Python, R, SQL, LLM. Spearheaded innovative marketing campaigns, achieving a 13 million monthly sales increase and mentoring over 10 top performers. Expert in leveraging data analytics for strategic decision-making, significantly enhancing brand awareness and client retention, develops and maintains highly scalable, secure and reliable data structures. Accustomed to working closely with system architects, software architects and design analysts to understand business or industry requirements to develop comprehensive data models. Proficient at developing database architectural strategies at the modeling, design and implementation stages.
Overview
6
6
years of professional experience
1
1
Certification
3
3
Languages
Work History
Advertising Manager
Beijing Gaotu Technology Co., Ltd
04.2020 - 04.2024
- Mentored 5 junior team members, providing guidance,ensuring effective collaboration and high performance, the team achieved the highest sales performance( achieved a remarkable revenue of 70 million / month) across the entire company.
- Developed advertising tactics and implemented new solutions for increased brand awareness, analyze sales data from live e-commerce activities, creating insightful data visualizations and reports, the Annual Performance Report was honored as the top_rated in the entire company.
- By analyzing metrics such as product click-through rates, conversion rates, order rates, transaction rates and broadcaster interaction rates, we observe data trends. We aim to create targeted interactive short videos for various platforms, including TikTok, Kuaishou, Xiaohongshu , and Facebook, to increase likes and comments on these videos and enhance user engagement, sales increased from 100000 to over 13 million per month, ranking in the top 10 across various platforms.
- Boosted brand awareness by creating and executing innovative marketing campaigns, designed several educational promotional courses, for example: Primary School English Improvement Course Series -1 Yuan Classes.
Marketing Analyst
Bytedance
09.2018 - 04.2020
- After completing six months in a foundational role, I was promoted to M0(Management Trainee).
- Utilizing AB-type analysis reports, I explain the correlations of various data points on social media to clients while maintaining strong relationships. Helping ensure client retention, successfully managing 30 clients with monthly renewals.
- Led a team of over 20 members and received the Best Team Award in the Wuhan region. Successfully mentored more than 10 individuals who became "Top 100 Heroes" .Achieved four team nominations and was the third person in Wuhan to obtain the Intermediate Optimizer Qualification Award.
- Organized team meetings to assist clients in resolving data-related issues. Produced comprehensive analysis reports to identify problem areas in current e-commence sales performance. Analyzed data on advertisement page clicks and conversions to determine reasons for low conversion rates, and implemented improvements based on heatmap analysis.
Education
Master of Science - Data Science
University of Leicester
Leicester, United Kingdom 04.2001 -
Skills
Customer Engagement
Accomplishments
- Resolved product issue through consumer testing.
- Collaborated with team of 5 in the development of investing the air quality changes in China.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
Certification
[Data camp] License - Data science
Interests
Hiking, have a passion for outdoor sports, and love challenging myself
Playing the drums, helping me develop my coordination skills and accelerates my problem-solving abilities
Timeline
[Data camp] License - Data science
11-2024
Advertising Manager
Beijing Gaotu Technology Co., Ltd
04.2020 - 04.2024
Marketing Analyst
Bytedance
09.2018 - 04.2020
Master of Science - Data Science
University of Leicester
04.2001 -
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