Summary
Overview
Work History
Education
Timeline
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SIOFRA NEARY

LONDON

Summary

Strategic sales leader with a track record of scaling revenue to £10M+, driving market expansion, and building high-performance teams across UK and US markets. Skilled in go-to-market strategy, rapid revenue acceleration, and customer retention, with a focus on executing data-driven sales strategies that achieve fast adoption, sustainable ARR growth, and high NRR. Known for cultivating top sales talent and fostering a results-driven culture across commercial, product, and marketing teams to ensure seamless alignment and maximize market impact. Experienced in engaging investors and stakeholders, providing insights on growth metrics and strategic priorities to build confidence and drive alignment.

Overview

9
9
years of professional experience

Work History

Commercial Director

Trustd
05.2022 - Current
  • Spearheaded Go-to-Market Strategy: Recruited to lead the go-to-market strategy for Trustd driving collaboration with Product and Delivery teams to launch an MVP and a scalable, commercially viable solution.
  • UK Market Launch and Revenue Growth: Launched in November 2022, generating £3.6M ARR with over 9,500 active users. Built foundational partnerships with financial services and logistics leaders, including Modulr, FLS and SpeedyFreight.
  • Expansion to US Market: Executed US market entry in 2024, securing a first client on a 3-year, $270K ARR contract.
  • Created brand identity and executed robust, multi-channel marketing strategy which included thought leadership, industry podcast and events, and outreach to drive awareness, demand, and top of funnel
  • Product Innovation: Introduced a chain of custody solution, with a pilot underway at GXO establishing Trustd as a leader in transactional identity solutions.
  • Scalability and Growth: Developed a data-driven sales strategy, leveraging existing connections and networks to promote viral spread and adoption. Launched a customer success framework, achieving a 100% retention rate, and an NRR of 113% driving ARR growth.
  • Board Reporting: Monthly reporting on opportunity, growth and revenue metrics to the board, with the aim of strengthening alignment with key stakeholders.

Sales Director

SIA
12.2019 - 05.2022
  • Revenue Growth and Market Positioning: Grew ARR from £0 to £10M within 3 years, securing 200+ high-profile logos such as Aircall and HubSpot, with 127% NRR through upsell and retention.
  • Strategic Go-to-Market Execution and Infrastructure: Built GTM strategies targeting a $100B TAM, implementing Salesforce and a scalable tech stack to optimize sales cycle, reduce ramp-up, and increase conversion rates by 7%.
  • High-Performance Sales Culture and Consistent Overachievement: Established a culture of accountability and continuous improvement, exceeding team targets each year (FY20: +5%, FY21: +18%, FY22: +7%).
  • Board-Level Insights for $20M Funding Round: Contributed to Series A funding efforts by reporting key growth insights, pipeline health, and revenue projections to investors.
  • Sales Enablement and Community Building: Introduced an enablement program and founded “SDR Anonymous,” reducing onboarding time by 12% and enhancing team productivity and engagement.

Head of Customer Success

Openpay
03.2019 - 12.2019

Interim Head of Launch

Lantum
01.2019 - 03.2019

Head of Customer Success

CACI Ltd
01.2016 - 12.2018

Education

Master of Science - Business Management & Finance

University College Dublin
Dublin
12-2018

Bachelor of Science - Physiotherapy

Royal College of Surgeons in Ireland
Ireland
06-2013

Timeline

Commercial Director

Trustd
05.2022 - Current

Sales Director

SIA
12.2019 - 05.2022

Head of Customer Success

Openpay
03.2019 - 12.2019

Interim Head of Launch

Lantum
01.2019 - 03.2019

Head of Customer Success

CACI Ltd
01.2016 - 12.2018

Master of Science - Business Management & Finance

University College Dublin

Bachelor of Science - Physiotherapy

Royal College of Surgeons in Ireland

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