Sina Davani

• Managed 4 ad accounts for major automotive brands including Porsche, SEAT, CUPRA, and Volkswagen across platforms such as Meta, TikTok, Pinterest, Reddit, and LinkedIn.
• Led a team of 3 executives, overseeing the execution of campaigns and ensuring alignment with client objectives.
• Responsible for responding to client briefs and creating detailed media plans to maximise campaign effectiveness and reach.
• Set up, monitored, and optimised campaigns across all key platforms, ensuring they met KPIs and client goals.
• Provided weekly performance reports with actionable insights and recommendations to improve campaign performance and ROI.
• Worked closely with creative teams to refresh ad creatives regularly, ensuring they aligned with the content calendar and remained relevant.
• Delivered strategic recommendations based on platform performance and campaign results, contributing to ongoing optimisation.

• Managed 2 executives responsible for overseeing the day-to-day operations of L'Oréal's ad accounts, ensuring campaigns were launched on schedule, and collaborating on creative swaps.
• Created new media plans for the upcoming quarter and strategically allocated budgets to maximize the impact of our advertising efforts across platforms such as Meta, TikTok, Snapchat, and Pinterest.
• Created and launched new campaigns for L'Oréal brands, including Armani Beauty, YSL, Lancome, and Kiehl's, on Meta, TikTok, Snapchat, and Pinterest, and YouTube.
• Conducted quality assurance (QA) for all campaign creations done by executives to ensure that all campaigns were set up correctly and according to the established standards.

• · As the ad account manager, my responsibilities included overseeing the ad accounts for ATP Challenger tennis tournaments and the Woolmark brand across various platforms such as Meta, TikTok, LinkedIn, YouTube, Google Display, and Twitter.
• Analysing campaign performance in relation to client KPIs and providing weekly reports on trends and insights.
• Developed and implemented overarching social media strategies, informing decision-making on future campaigns.
• Create audiences in Google ads to be used for the YouTube campaign.

• Managed multiple clients such as Ford Motors, Magnum Ice Cream, and Farrow & Ball.
• Created media plans for different platforms and budget allocations up to £800K.
• Developed and executed campaigns on META, LinkedIn, TikTok, Google Ads (Search & Shopping), and YouTube.
• Analyzed campaign performance against client KPIs and reported on trends and insights.
• Worked on trafficking sheet documents and submitted them for traffic tag approval.
• Updated pacing documents to ensure alignment with the allocated budget, making adjustments for under/over pacing.
• Conducted weekly client calls and provided performance updates on campaigns.

• Creating and managing The Nike and The Economist paid campaigns on FB/IG, Twitter, LinkedIn and Google Ads.
• Weekly client calls and reporting on the performance of the campaigns.
• Working with the European team to synchronise planning and KPIs for Nike's paid media campaigns, and also to obtain translated ad copies.
• Analyse campaign performance against client KPI's & report on any trends & insights
• Creating monthly media plans and budget allocations

• Managing Oral-B & Gillette ad accounts across various channels, including Google Shopping, Google Search, and Paid Social platforms like Meta and Snapchat.
• Engage in keyword research and optimisation to ensure effective Google Ads campaigns.
• Create and set up new campaigns on Google Ads platforms, with a particular focus on Google Shopping, leveraging product data from the Google Merchant Centre to achieve the desired ROAS (Return on Advertising Spend) targets.
• Keep a regular cadence of weekly client calls, delivering comprehensive reports that provide valuable insights into campaign performance, including specific details about product performance derived from the data in the Google Merchant Centre.

• Managed and executed campaigns for government initiatives, including COVID-19 awareness and NHS campaigns, across platforms such as Google Search, Google Display, Meta, TikTok, LinkedIn, and Twitter.
• Set up and optimised Google Search campaigns, conducting keyword research and refining keyword targeting to improve performance.
• Managed Google Display campaigns, optimising placements to maximise reach and engagement.
• Created, managed, and optimised campaigns on Meta, TikTok, and LinkedIn, adjusting targeting and updating creatives to ensure campaign relevance.
• Analyzed campaign performance against client KPIs, delivering insights and recommendations to key stakeholders for optimisation.
• Monitored budgets and adjusted bids, targeting, and creatives in real-time to meet campaign goals.

• Managing Intel & IKEA paid social campaigns on FB/IG, Pinterest, Snapchat, Twitter & Reddit
• Setting up new campaigns on the platforms mentioned above as well as updating the creative for the existing campaigns
• Analyse campaign performance against client KPI's & report on any trends & insights
• Creating monthly media plans and budget allocations
• Updating the daily budget tracker and give recommendations if the campaign were over/under performing

As the ad account manager for a SAP software company, my responsibilities were:

• Managing ad accounts on Facebook/Instagram, LinkedIn, and DV360.
• Setting up new campaigns and updating existing campaign creatives.
• Analyzing campaign performance against client KPIs and reporting on trends and insights.
• Assisting in creating monthly media plans and budget allocations.
• Updating the daily budget tracker and providing recommendations for underperforming or overperforming campaigns.

• Campaign consultancy, strategic planning & implementation for paid social, display & direct response campaigns
• Deliver optimisation, reporting & budget management for all media budgets within my remit
• Analyse campaign performance against client KPI's & report on any trends & insights to key stakeholders
• Monitor day to day delivery and budget against KPIs
• Recommend opportunities for campaign optimisation based on meeting clients KPI's
• Buy media across biddable platforms, including Facebook, Pinterest, Snapchat.

• Managing multiple Facebook ad accounts for B2C & B26 clients
• Setting up lead gen and e-commerce campaigns on Facebook, Instagram, Snapchat & Pinterest
• Monitoring, optimisation, CPA management & reporting on performance
• Paid social strategy development
• Creating ads by using Kapwing video editor
• Pixel installation and events management

• Shopify website development
• Product research
• Managing my own E-commerce websites, Selling men's fashion accessories & Gadgets
• Setting up paid digital marketing campaigns on Facebook, Pinterest, Snapchat and Google AdWords.

• Setting up paid campaigns on Facebook, Instagram, Pinterest & Native ads, with daily budget of over £5k for E-commerce and lead generation
• Monitoring the campaigns on Google Analytics and check for improvements and optimization
• Making custom audiences and Lookalike audiences to increase the reach of the campaigns and scale further
• Pixel installation
• Retargeting Campaigns on Facebook, Instagram & Google display & Shopping
• Researching for trending products by using G Trend, G Keyword Planner and other sources
• Shopify Website Management, adding new products uploading photos, theme customisation
• Creating landing pages for lead generation campaigns
• Tracking the performance by using 3rd party tracking tools such as CPVLab and Volume
• Creating reports for profit and lost, monthly expenses...

• Working from home, and once a month from office addressed above)
• Generated real time leads for financial service sector such as Life insurance, Solar Panel, Pre- paid Funeral Plans, Debt Management, Mortgage and loans by creating campaigns on native platforms such as Taboola & Outbrain as well as Facebook ads manager
• Managing a daily budget of £3000, and making sure all leads are generated within the targeted CPA
• Optimising the native ads by using 3rd party tracking software like CPVLab and Voluum Making Lookalike audiences in Facebook from the company customers email list and find new customers/leads
• Creating media plans and setting up the campaigns on Facebook
• Weekly and monthly reporting on the campaign performance
• Optimising/Testing landing pages and improving conversion rates and leads quality

• Working as an in-house online lead generator and display campaign manager for a Digital Oyster CPA Network
• Creating and managing all the in-house campaigns and generating leads for the clients on Google display ads and native ads networks such as Taboola & Outbrain
• Daily Campaign optimisation by using G Analytics & Creative optimisation
• Creating landing pages for lead gen campaigns

• Worked as an affiliate marketer with multiple CPA (Cost Per Acquisition) networks, generating high-quality leads across Finance, Dating, Health & Beauty, and Travel verticals.
• In the travel vertical, promoted affiliate links for travel company websites using display advertising (e.g. Google Display Network, Taboola, Outbrain).
• Earned commission on a performance basis when users booked holidays or hotels via my affiliate links, with payouts tied to the total value of the booking.
• Created and optimised landing pages, managed tracking through tools like CPVLab and Voluum, and conducted ongoing A/B testing to improve ROI.
• Maintained profitable daily ad spend while scaling campaigns that consistently met or exceeded CPA targets.

• Working from home
• Buying wholesale goods and re-selling on eBay