Simran Deep Makkad
Harrow,City of London
Summary
Passionate about creating, executing and managing innovative, result oriented integrated digital marketing campaigns. Excellent interpersonal, communication and organizational skills. Experience in developing and implementing marketing plans with a goal of increasing website ranking, traffic. Willing to work as a key player in a challenging and creative environment Bringing years of expertise in hospitality industry. Trustworthy in Marketing and Operations with 6 years of practical experience and dedicated work ethics. Self-motivated to consistently provide first-class results in line with stringent targets and deadlines
Overview
9
9
years of professional experience
Work History
Restaurant hostess
Dirty Bones
City of London
02.2023 - Current
- Greeted guests and escorted them to tables, minimizing wait times.
- Promoted process improvement by communicating guest feedback to management.
- Processed reservations and takeaway orders by phone, answered customer questions and provided accurate waiting times.
- Increased order value by upselling sides, drinks, and desserts.
- Listened to guest complaints and worked with kitchen staff or management to promptly resolve issues.
- Managed over 50 customer calls per day and Increased sales up to 10%
- Overseeing the dining experience for event attendees, ensuring a positive and memorable experience.
- Collaborating with the marketing team to advertise special events and to implement promotional strategies to attract attendees and increase event participation.
Online Reputation Manager
OYO HOTELS & HOMES
Gurgaon
11.2019 - 01.2023
- Identifying prospective customers as well as new opportunities by conducting market research
- Monitor day to day administrative tasks for ensuring that our marketing operations run smoothly
- Collect and analyze the data of customers by various surveys, web traffic, web insights etc
- Managing the brand online on social media according to specific analytic and measurements
- Assisting my team in the organization of marketing campaigns and promotional events
- Wrote, edited and published content on blog platforms
- Develop PowerPoint presentations to communicate progress, share best practices and to provide updates
- Produce innovative and creative content, marketing programs and events that build the Instagram for business brand in the region
Team Leader, Logistics & Social Media Specialist
ZOMATO
India, India
06.2017 - 09.2019
- Drove sales by educating customers about products and services
- Evaluated customer information to explore issues, develop potential solutions, and maintain high-quality service
- People management skills and also suggest changes in processes which improve customer experience
- Monitored the emails, calls, and chats of customer representatives
- Worked with colleagues to brainstorm and develop ideas for a social campaign aimed at small to medium-sized business clients
- Writing up social media content, blogs, and website content.
- Resolved employee relations issues and navigated disciplinary proceedings.
- Reported on team performance to higher leadership, proactively offering action for areas of improvement.
SOCIAL MEDIA ANALYST
Kairos Marcom
Gurgaon
08.2016 - 04.2017
- Competitive analysis through market research to lay the campaign strategy for TVC
- Monitor and post on blogs, forums and social networks
- Manage client's social media profile & advertising campaigns as necessary
- Execute social media campaigns, social contests, promotions, discount offers through email marketing, paid advertising etc
- Managed Facebook Fan Page, Twitter account, Instagram company profile
- Take responsibility for meeting agreed project timeliness; works with other project team members to complete
- Maintained brand innovation and kept abreast of the latest social media trends
- Wrote, edited and published content on blog platforms
- Researched user base to determine writing style and voice
- Provide daily, weekly and quarterly analysis to clients and senior management.
CLIENT SERVICING INTERN
CRAYONS ADVERTISING
Delhi
05.2015 - 12.2015
- Worked on the development and execution on new social media plans in order to attract consumers and increase brand awareness
- Created and managed social media accounts
- Build up close relationships with consumers and commercial teams to gain their trust and respond to customer queries in a professional manner
- Remain fully informed on market trends, other competitors researchers and implement best practices.
Education
M.Sc. in Digital Marketing Management - Digital Marketing, HR and Finance
University of Hertfordshire
/2023 -
Graduate Communicative English with Media Studies - Communications, Advertising, Journalism, Film Studies and Photography
Patna Women's College
India 2013/2013 - 01.2016
Skills
- Marketing copywriting
- Passionate
- Forward thinking
- Focused
- Hard Working
- Key Skills Competencies
- Creative and able to think artistically
- Communicating with people in an emotive and supportive manner
- Excellent attention to detail, particularly in written content
- Marketing understanding
- Strategic marketing
Accomplishments
- Assisted with post production processing such as retouching, exporting and resizing
- Followed best practices for on-location photo shoots regarding equipment to get the right exposure and lighting, reducing the time to complete the shoots
- Sharpened knowledge of Photoshop
Timeline
Restaurant hostess
Dirty Bones
02.2023 - Current
Online Reputation Manager
OYO HOTELS & HOMES
11.2019 - 01.2023
Team Leader, Logistics & Social Media Specialist
ZOMATO
06.2017 - 09.2019
SOCIAL MEDIA ANALYST
Kairos Marcom
08.2016 - 04.2017
CLIENT SERVICING INTERN
CRAYONS ADVERTISING
05.2015 - 12.2015
M.Sc. in Digital Marketing Management - Digital Marketing, HR and Finance
University of Hertfordshire
/2023 -
Graduate Communicative English with Media Studies - Communications, Advertising, Journalism, Film Studies and Photography
Patna Women's College
2013/2013 - 01.2016
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