Simon Field
Bristol
Summary
Copywriter and communications professional turning complex technology into clear, compelling narratives that connect with people and build engagement and trust, elevating digital presence across platforms.
Overview
26
26
years of professional experience
Work History
Brand Copywriter
GBG
09.2021 - Current
- Distilled complex technology into SEO blogs, achieving increased keyword rankings, 22% growth in organic traffic and 39% rise in engagement in FY25.
- Delivered 2025 rebrand of gbg.com and gbgplc.com as lead copywriter for product and solution pages within accelerated 3-month delivery deadline.
- Wrote eBooks sharing research and real-world solutions generating hundreds of leads: State of Digital Identity, Global Fraud Report, International Identity Playbook, KYB Playbook and others.
- Produced GBG brand writing style guide for all writers covering tone of voice and style preferences for consistent copy across all global channels.
- Described strategic achievements and customer success stories to investor audiences in the GBG Annual Report.
Internal Communications Manager
Suntory Food & Beverage
02.2021 - 06.2021
- Contract position providing end-to-end internal communication support and strategic and leadership communications.
Internal Communications Business Partner
Sage
03.2019 - 02.2021
- Business partnership to the CTO on employee communications strategy and tactical delivery for the Technology and Innovation team.
- Grew Continuous Innovation Community membership by 300%, building colleague conversations and over 15,000 intranet visitors.
- Designed and delivered the Sage Idea Challenge, generating 60 technical submissions and 3,000 colleague votes to select the winners.
- Managed global campaign encouraging colleagues to ‘crack the code’, winning Silver in Learning Technologies Awards 2020.
Communications Advisor
BP Lubricants
12.2014 - 02.2019
- Communications consultancy on messaging and channel strategy for business stakeholders, producing stories, campaigns and events.
- Created a video series capturing employee voices on plant safety in Asia, Americas and Europe, achieving best ever safety performance in 2018.
- Designed F1 Team Reporters. 5,000 employees voted for peers as trackside newscasters of sponsorship stories, scooping top engagement scores of 2017.
- Wrote stories engaging employee knowledge of the Castrol portfolio; achieving 5 of the top 10 most commented news features in 2016.
Senior Communications Manager
Microsoft UK
05.2014 - 12.2014
- Drove employee communications and engagement for Mobile Device Sales through Nokia acquisition and Microsoft integration.
- Created GoXperience global campaign and events, building understanding of product strategy. Presented as best practice to Microsoft global IC community.
- Designed WeMadeThis, a secure, standalone news channel bridging Nokia and Microsoft. Welcomed over 8,000 visitors, exceeding target reach.
- Wrote and produced email newsletters for 1,600 Sales & Marketing employees building engagement in business strategy during acquisition.
Senior Communications Manager
Nokia Finland
12.2011 - 05.2014
- Led employee communications strategy and company-wide engagement in partnership with the head of Sales & Marketing.
- Created comms for Show Your Colours. 14,000 employees received a phone and completed 62,000 advocacy missions, achieving a 98% approval rating.
- Designed and delivered Switch Pitch. 8,000 employee participants produced a 90-second product pitch to social generating 25,000 likes.
- Managed internal reporting and video production for Nokia World, Abu Dhabi. 7,000 people watched live with 15,000 visits to a dedicated intranet.
Senior Copywriter
Luxus Advertising
01.2007 - 01.2011
- Senior copywriter on the Nokia account, leading a ten-member team helping Luxus to the lead production agency position for Nokia.
- Created product and solution copy for Nokia.com, serving an average audience of 700,000 visitors per day.
- Created UX and marketing copy for Nokia Maps mobile app as lead copywriter for the Nokia Maps suite of location services.
- Wrote and edited for Nokia Nseries Blog, receiving up to 6,000 visitors per day and generating an average of over 100 Facebook and Twitter shares per post.
Communications Officer
British Council UK & Finland
05.1999 - 07.2007
Education
MSc - Knowledge Management
Robert Gordon University
01.2007
BA Hons. - English Literature
University of Surrey, Roehampton
01.1995
Skills
- AI prompting
- Blogging
- Copywriting
- Digital copywriting
- Employee engagement
- Internal communications
- Marketing communications
- Script and speech writing
- SEO copywriting
- Social media
Timeline
Brand Copywriter
GBG
09.2021 - Current
Internal Communications Manager
Suntory Food & Beverage
02.2021 - 06.2021
Internal Communications Business Partner
Sage
03.2019 - 02.2021
Communications Advisor
BP Lubricants
12.2014 - 02.2019
Senior Communications Manager
Microsoft UK
05.2014 - 12.2014
Senior Communications Manager
Nokia Finland
12.2011 - 05.2014
Senior Copywriter
Luxus Advertising
01.2007 - 01.2011
Communications Officer
British Council UK & Finland
05.1999 - 07.2007
MSc - Knowledge Management
Robert Gordon University
BA Hons. - English Literature
University of Surrey, Roehampton
Certifications & Awards
- Copywriting with AI | Wordcraft Academy 2024
- Masterclass in Understanding the Fraud Risks of GenAI | Cifas 2024
- Sage Golden Pen Award | 2020 Sage Foundation Innovation Jam
- Best Campaign Silver Award | 2020 Learning Technologies Awards
- CEB Leader & Manager Communications Black Belt Skills | Gartner 2020
- CEB Internal Communications Black Belt Pro | Cranfield School of Management 2014
Software & Tools
- Copy.AI, AI content creation and optimization | 2022 ~
- Copilot Microsoft 365, Document source targeted prompts | 2023 ~
- Grammarly, Writing grammar, spelling and style checks | 2019 ~
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