Summary
Overview
Work history
Education
Skills
Languages
Interests
Timeline
Generic
Simon Woodford

Simon Woodford

Bloxham,Oxfordshire

Summary

­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­An innovative and inclusive senior business leader in travel, experienced in managing large and diverse teams across multiple geographies & cultures leading change initiatives when necessary. 20 years of relevant experience in the Travel sector with the most recent 10 years at executive board level. Motivated by individual and team success. Dynamic and results driven with a proven track record in creating and executing complex business plans across multiple verticals and lines of business.

Overview

23
23
years of professional experience
5
5
years of post-secondary education

Work history

Vice President Global Air Services & EmQuest

dnata Travel
11.2021 - Current

Key Highlights:

  • Strong contributor and permanent member of an Executive Board responsible for the dnata Travel global portfolio of brands and business channels across B2B/B2C leisure and corporate
  • Re-structured and attracted new senior talent to lead across a portfolio of business areas with a total team size of 140 (Global Passenger Sales Representation, EmQuest Technology Services, Global Supply & Procurement, Product Technology)
  • Spearheaded strategic planning and new strategies to maintain and drive new business growth resulting in PAT in 2023 of $8.5M, +50% YoY
  • Embedded strong focus & KPIs around operational cost control to reduce OPEX without compromising longer term revenue growth
  • Put in place initiatives to develop a business culture with staff and customers focused on performance, respect, trust, service excellence resulting in high staff engagement scores (75% positive engagement Oct-23 internal culture survey) & customer e-NPS scores of between 78-90% promoter depending on line of business (Oct-23 NPS survey) with +50% YoY improvement

Director Air Supply Europe

dnata Travel
07.2015 - 11.2021
  • set up and led a shared service area after the acquisitions of Stella Travel Services UK, Gold Medal Travel Group UK & Tropo Germany to centrally manage and develop air supply, distribution, pricing functions and commercial strategy
  • re-tendered and led the vendor selection process with Global Distribution technology companies resulting in +20% increase in profitability without any cost of change
  • collaborated as a UK based board to steer the dnata Travel brands in Europe through the CV- pandemic and be integrally involved in the closure of trading brands, re-structuring of business and specifically leading the recovery of finances from airline suppliers and recovery growth strategies

Director Product

Stella Travel Services
07.2008 - 07.2015

General Manager Aviation

STA Travel
06.2004 - 07.2008

National Account Manager

Air France
09.2000 - 06.2004

Education

INSEAD Executive Programme - Business

INSEAD
Abu Dhabi
05.2023 - 09.2023

Post Graduate Certificate in Education - Education

University of Nottingham
09.1996 - 07.1997

Bachelor of Arts - Psychology, French

Liverpool University
09.1992 - 06.1996

Skills

  • Cross Functional leadership
  • Team building and cultivating culture
  • Customer engagement and retention
  • Strategic decision-making
  • Multi year business development planning
  • Public relations & communication
  • Advanced negotiation & commercial
  • Vendor management in technology
  • P&L management

Languages

English
Native
French
Advanced

Interests

  • sports lover (watching and playing) especially football, squash, road running
  • enthusiastic about new technology especially linked to aviation and distribution
  • enjoy travelling as a family and seeing new places

Timeline

INSEAD Executive Programme - Business

INSEAD
05.2023 - 09.2023

Vice President Global Air Services & EmQuest

dnata Travel
11.2021 - Current

Director Air Supply Europe

dnata Travel
07.2015 - 11.2021

Director Product

Stella Travel Services
07.2008 - 07.2015

General Manager Aviation

STA Travel
06.2004 - 07.2008

National Account Manager

Air France
09.2000 - 06.2004

Post Graduate Certificate in Education - Education

University of Nottingham
09.1996 - 07.1997

Bachelor of Arts - Psychology, French

Liverpool University
09.1992 - 06.1996
Simon Woodford