Simon Porter
Leeds
Summary
Strategic marketing leader with over twenty years experience driving substantial revenue growth and global market expansion. Expertise in developing and executing comprehensive marketing strategies that deliver measurable ROI and enhance brand recognition across international markets.
Demonstrated success in identifying market opportunities, launching innovative products, and cultivating strategic partnerships with key opinion leaders (KOLs) to accelerate adoption of advanced medical technologies. Skilled at creating targeted marketing campaigns that resonate across diverse geographic regions and drive consistent business growth.
My marketing-focused approach combines strategic planning, data-driven decision making, and relationship development to achieve exceptional commercial outcomes.
Proven record of designing and implementing marketing initiatives that transform brand visibility and deliver sustainable growth in competitive markets.
Built alongside exceptional interpersonal skills that translate to outstanding sales performance, with a proven ability to build and lead high-performing cross-functional teams. Adept at fostering productive relationships with clients, stakeholders, and internal teams to drive business objectives.
Overview
17
17
years of professional experience
9
9
years of post-secondary education
Work History
Sales and marketing manager
Orthomed
Huddersfield, West Yorkshire
11.2013 - Current
- Spearheaded marketing strategies delivering consistent year-on-year revenue growth across global markets
- Developed geography-specific marketing communications to maximize regional market penetration
- Managed annual marketing budget of £300K, demonstrating clear ROI on all marketing investments
- Orchestrated high-impact product launches and marketing events to strengthen market position
- Successfully expanded into new markets with strategic brand positioning
- Created a comprehensive global training program featuring world-renowned KOLs to drive product adoption
- Maintained brand consistency while adapting messaging for diverse international audiences
Director of sales and marketing
Digital Plus
Leeds, West Yorkshire
08.2012 - 11.2013
- Led a team of sales professionals to achieve business targets.
- Management and control of all commercial activities
- Developed comprehensive marketing plans for enhancing brand visibility and focused sales approach
- Led comprehensive marketing initiatives resulting in 26% sales growth
- Developed targeted marketing plans to enhance brand visibility and focus sales approaches
- Managed all commercial activities, including marketing campaign execution and performance tracking
- Created strategic communications to strengthen market presence and competitive positioning
Business development manager
Talasey Ltd
Doncaster, South Yorkshire
09.2011 - 07.2012
- Diversified market approach to significantly expand customer base
- Implemented strategic CRM initiatives to enhance customer satisfaction and retention
- Identified emerging market trends to inform product portfolio enhancements
- Cultivated strong relationships with potential clients to secure new business opportunities
International marketing manager
ROCOL
Leeds, West Yorkshire
04.2008 - 08.2011
- Developed and executed international marketing strategies to drive profit performance
- Led successful product launch campaigns for entry into new international markets
- Created culturally tailored marketing approaches to enhance customer engagement
- Managed complete product life-cycle marketing, including SKU management and positioning
- Supported international distribution partners with targeted marketing assets to achieve growth targets
- Led and developed a high-performing marketing team
Education
Bachelor of Arts - Marketing
Brighton University
Brighton 09.2000 - 06.2003
A-Levels -
Benton Park School
Leeds 09.1998 - 07.2000
GCSEs - 9 Subjects
Woodhouse Grove School
Bradford 09.1993 - 06.1998
Skills
- Strategic Marketing & Brand Development
- Global Market Expansion & Growth Planning
- New Product Launch Campaigns
- ROI-Driven Budget Management
- Customer Relationship Development
- Data-Informed Marketing Strategy
- Cross-Cultural Marketing Communications
- Marketing and Sales Team Leadership
Affiliations
- Acting & Theatre
- Fitness
- Travel
- Ex-Member of the Magic Circle!
Computer proficient in the use of
- Microsoft Office Suite (advanced)
- CRM Systems (Salesforce, HubSpot)
- Analytics & Reporting (SAGE, PowerBI)
- Project Management (Plutio, Trello)
Timeline
Sales and marketing manager
Orthomed
11.2013 - Current
Director of sales and marketing
Digital Plus
08.2012 - 11.2013
Business development manager
Talasey Ltd
09.2011 - 07.2012
International marketing manager
ROCOL
04.2008 - 08.2011
Bachelor of Arts - Marketing
Brighton University
09.2000 - 06.2003
A-Levels -
Benton Park School
09.1998 - 07.2000
GCSEs - 9 Subjects
Woodhouse Grove School
09.1993 - 06.1998
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