Simon McCullagh
Newry,Ards and North Down
Summary
Experienced content designer and SEO specialist with a strong background in technical optimisation, content lifecycle management, accessibility, and user-centred design. Skilled in collaborating with stakeholders to deliver data-informed, accessible, and plain-English content across digital platforms. Agile-certified, with hands-on expertise using Google Analytics, Tag Manager, Looker Studio, SEMrush, Screaming Frog, and CMS platforms such as WordPress. Adept at aligning digital content strategy with user needs and organisational goals in fast-paced, multi-disciplinary environments.
Overview
18
18
years of professional experience
4025
4025
years of post-secondary education
1
1
Certification
Work history
Digital Marketing Consultant (Part-Time)
Sheridan Print Products
01.2023 - 07.2025
- Created, optimised and maintained product content across Amazon, Etsy, and eBay, improving online discoverability.
- Applied platform-specific keyword research and structured product metadata for higher rankings.
- Developed integrated content strategy across social platforms, enhancing reach and engagement.
SEO Manager
Thrive Marcoms
01.2022 - 01.2023
- Delivered performance dashboards in Looker Studio for clients, interpreting traffic trends and content KPIs.
- Implemented GTM conversion tracking, influencing content design decisions based on real-time data.
- Conducted technical audits and content mapping for improved UX and organic visibility.
- Managed content and SEO during site migrations, preserving performance and ensuring minimal user disruption.
Freelance SEO Analyst
SEO Services NI
01.2020 - 01.2021
- Developed lead generation websites in WordPress with optimised, accessible content.
- Conducted outreach for backlinks from relevant, authoritative domains.
- Created and tested content strategies that secured top 3 keyword rankings for 100+ terms.
SEO Executive
ORH Marketing
01.2018 - 01.2020
- Produced content generating over 300,000 monthly visits across UK, US, CA and AUS markets.
- Led content team for client in regulated sector, simplifying policy-heavy content into digestible articles.
- Built and executed backlink strategies, increasing domain authority and content visibility.
Freelance SEO Analyst
SEO Services NI
01.2015 - 01.2018
- Produced keyword-driven content strategies with measurable improvements in engagement and ranking.
- Designed and launched Facebook content campaigns, boosting visibility and conversions.
Digital Manager
Limehouse Crafts & Gifts
01.2010 - 01.2014
- Developed e-commerce website with accessible product listings and keyword-focused content.
- Managed SEO and PPC campaigns, reporting performance metrics to stakeholders.
Scientific Officer
Northern Ireland Environment Agency
Belfast, Antrim
01.2008 - 12.2009
- Produced detailed reports by thoroughly analysing scientific data.
- Regularly updated knowledge of latest scientific trends for staying at forefront of industry advancements.
- Improved laboratory efficiency by implementing new scientific protocols.
- Implemented effective quality control measures with meticulous attention to detail.
Education
MSc - Leadership for Sustainable Development
Queen's University Belfast 2007
04.2001 - 01.2007
BSc - Geography
Queen's University Belfast
/2001 - 01.2004
Deloitte Analytics Training Academy -
Belfast Metropolitan College
BelfastPrince2 Foundation -
AXELOS
BelfastCIM Level 4 -
The Chartered Institute of Marketing
BelfastIOE Level 3 Certificate in International Trade -
The Institute of Export
BelfastCertificate in Counselling Studies -
University of Ulster
BelfastLevel 3 Award in Leadership and Management -
Belfast Metropolitan College
BelfastPrinciples of Customer Service -
World Host
BelfastSkills
- Content Design & Strategy
- User-Centred Design & Accessibility (WCAG)
- Plain English & Complex Content Simplification
- Content Lifecycle Management (create, iterate, retire)
- Agile Project Management (Scrum Master certified)
- Prototyping & Testing Content (Google Docs, Looker Studio, CMS previews)
- Data-Driven Insight & Continuous Improvement
- Stakeholder Engagement & Collaboration
- SEO (on-page, off-page, technical) & Analytics (GA4, GSC)
- WordPress & Content Management Systems
Certification
- Certified Scrum Master, 01/01/14
- Prince2 Foundation Project Management, 01/01/14
- Level 3 Certificate in International Trade, 01/01/16
- CIM Level 4 Award in Marketing, 01/01/16
- Distilled U (SEO: Tech, On-Page, Analytics, IA), 01/01/19
- Level 5 Certificate in Counselling Studies, 01/01/16
Custom
Available on request.
Timeline
Digital Marketing Consultant (Part-Time)
Sheridan Print Products
01.2023 - 07.2025
SEO Manager
Thrive Marcoms
01.2022 - 01.2023
Freelance SEO Analyst
SEO Services NI
01.2020 - 01.2021
SEO Executive
ORH Marketing
01.2018 - 01.2020
Freelance SEO Analyst
SEO Services NI
01.2015 - 01.2018
Digital Manager
Limehouse Crafts & Gifts
01.2010 - 01.2014
Scientific Officer
Northern Ireland Environment Agency
01.2008 - 12.2009
MSc - Leadership for Sustainable Development
Queen's University Belfast 2007
04.2001 - 01.2007
BSc - Geography
Queen's University Belfast
/2001 - 01.2004
Deloitte Analytics Training Academy -
Belfast Metropolitan College
Prince2 Foundation -
AXELOS
CIM Level 4 -
The Chartered Institute of Marketing
IOE Level 3 Certificate in International Trade -
The Institute of Export
Certificate in Counselling Studies -
University of Ulster
Level 3 Award in Leadership and Management -
Belfast Metropolitan College
Principles of Customer Service -
World Host
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