Simon Fletcher
Hampton on the Hill,Warickshire
Summary
Accomplished professional with expertise in database marketing, CRM, and digital marketing. Demonstrates a strong ability in lead generation and campaign management, leveraging problem-solving skills to drive customer insight and solution selling. Proficient in market analysis, partner relationship management, and channel sales to support growth strategy. Committed to enhancing business outcomes through strategic initiatives and innovative approaches.
Results-driven professional with experience in optimising sales operations and streamlining processes. Skilled in leveraging data analytics to enhance team performance and drive revenue growth. Capable of implementing strategic initiatives to boost efficiency and customer satisfaction.
Overview
41
41
years of professional experience
1
1
year of post-secondary education
1
1
Certification
Work history
Business Development Director
Apteco Ltd
Warwick, UK
01.2006 - 09.2025
- Launched Apteco’s global SaaS platform, enabling seamless data connectivity and empowering marketers with real-time insights.
- Built and scaled profitable international partner channel across five major markets, driving sustainable revenue growth.
- Led strategic expansion into healthcare sector, developing data-driven use cases that improve patient engagement and care delivery.
- Co-founded new business, Apteco GmbH, establishing strong presence in DACH region with 25+ strategic partners.
- Championed cross-functional collaboration across Europe, Australia, and North America to align product strategy with market needs.
Member of the Board (Mitglied der Geschäftsleitung)
Apteco GmbH
Frankfurt, Germany
04.2012 - 09.2025
- Strategic leadership in expanding Apteco’s footprint in Germany, Austria, and Switzerland.
- Built and nurtured high-performing partner network in DACH region, driving regional growth and brand awareness.
Client Services Manager
Apteco Ltd
12.2002 - 01.2006
- Managed partner relationships and supported pre/post-sales activities.
- Delivered client training and support for FastStats technology, enhancing marketing performance and ROI.
Managing Director
Vocom Ltd
01.1997 - 01.2001
- Directed successful, high performance field service operations with 150+ staff delivering telecom services for major Telcos.
Quality & Logistics Manager
Dictaphone (Pitney Bowes)
01.1985 - 01.1996
- Led logistics and quality assurance functions in a high-volume corporate environment.
Education
Postgraduate Diploma - Direct & Digital Marketing
Institute of Direct And Digital Marketing (IDM)
London 01.2005 - 01.2006
Skills
- Marketing (Digital, ABM, Database, CDP, email, partner, outbound and inbound)
- CRM (Advanced use of Hubspot)
- Lead generation
- Sophisticated campaign management
- Problem-solving
- Customer analytics and insight
- Solution selling
- Market analysis
- Partner relationship management and channel sales
- Team building
- Process troubleshooting
- Growth strategy
Certification
HubSpot Sales Hub – Accredited Sales Professional, 03/01/21
Languages
English
Beginner
German
Beginner
Custom
Available upon request.
Affiliations
- Hiking. being close to nature is important to me and my family
- Travelling. I have completed 2 adventurous long term trips around the world and love experiencing other cultures.
- I am a King Fu practitioner and ran my own clubs for many years.
Timeline
Member of the Board (Mitglied der Geschäftsleitung)
Apteco GmbH
04.2012 - 09.2025
Business Development Director
Apteco Ltd
01.2006 - 09.2025
Postgraduate Diploma - Direct & Digital Marketing
Institute of Direct And Digital Marketing (IDM)
01.2005 - 01.2006
Client Services Manager
Apteco Ltd
12.2002 - 01.2006
Managing Director
Vocom Ltd
01.1997 - 01.2001
Quality & Logistics Manager
Dictaphone (Pitney Bowes)
01.1985 - 01.1996
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