Simon Dickinson

To provide and manage all aspects of the Sales and Brand activity across Signature, from both an operational and strategic perspective, including the development, approval and execution of plans, policies and objectives designed to achieve the company's strategic objectives. Responsible for sales exceeding £250 million across 38 sites with 8 homes in construction.

• Create, communicate and maintain a brand strategy that is in keeping with the Signature product and identifiable to all stakeholders
• Implemented a new CRM system that supports sales power BI reports and ROI on marketing campaigns
• Created the Signature Brand strategy so the business has one voice
• Supported the opening of 6 new build properties and maintained investor relationships
• As part of the Senior Leadership Team, supported the transition of 20 Sunrise properties to Signature
• Oversaw budgetary and financial activities and implemented strategies to grow business and profits.
• Developed resident NPS survey which resulted in "world class" feedback.
• Achieved and exceeded sales targets for the past 17 months in line with investor growth across all products and services
• Implemented a regional based contact centre to handle all inbound sales calls 7 days a week - +15% increase in enquiries
• Supported response to Covid-19 pandemic, implementing new ways of working and continuous improvement policies to maintain high level of performance.
• Collaborated with design team to develop innovative graphics and video content for website and social platforms.
• Enhanced lead generation strategy across Facebook and LinkedIn with targeted research and customer segmentation.
• Supported food and beverage team with food costs, menus, service levels and recruitment/training of team member's

• Led operational oversight and budgetary supervision for 14 homes across London & Home Counties.
• Delivered business growth while creating cost-effective solutions to meet required budget.
• Drove continuous improvement and innovation in collaboration with management team - This resulted in all homes rated Good or Outstanding with CQC
• Refined organisational structure to consolidate and streamline necessary functions. 5% staff saving was achieved by managing hours planned vs hours delivered
• Spearheaded expansion strategies to increase business market share, drive growth and increase customer base.
• Led response to Covid-19 pandemic, implementing new ways of working and continuous improvement policies to maintain high level of performance.
• Developed quarterly business plans to evaluate cost projections.
• Launched internal induction programme that boosted employee retention by 5%.

• Responsible for 14 homes in Central London
• All homes rated Good or Outstanding with CQC
• Analysed financial data to track and achieved budget targets by 10%.
• Organised financial and operational data to help with yearly budgeting and planning.
• Monitored and reviewed operational performance, aiding improved business strategy to maximise productivity.
• Developed, recommended and implemented strategies to improve employee work quality and speed.
• Top performing Area with NPS at 50 (world class)
• Supported business with private resident proposition

• Supported two years of change post Terra Firma purchase, this included:
• Performance managing 100 store managers
• Assessing all senior roles and job descriptions
• Introducing new performance approach
• Developed and supported new store manager induction and project managed the introduction of commercial folders within the senior teams.
• Projected managed 6 refits and 10 mini-refurbs
• Established and maintained operational standards for locations across region.
• Safeguarded company assets with careful assessment of profit and loss data.
• Drove business development and customer acquisition initiatives to accomplished strategic objectives.