Simon Couzins
Herne bay ,kent
Summary
As a seasoned retail leader with over 25 years of experience, I have a strong track record of transforming store performance and driving revenue growth. I excel in developing high-performing teams across multiple locations and leading large-scale business initiatives. My focus is on optimizing profitability and implementing operational efficiencies to enhance customer engagement and strengthen brand reputation. I am passionate about talent development, customer-centric strategies, and making data-driven decisions. I am looking for a leadership role where I can contribute to business transformation, strategic expansion, and delivering exceptional customer experiences.
Overview
21
21
years of professional experience
Work history
Store Experience and Business Manager
Miele
Bluewater
01.2022 - 04.2025
- Company Overview: To deliver a ‘best in class' consumer sales and Miele brand experience through the experience centre that will ensure that Miele is the brand of choice for all consumers visiting
- To deliver a ‘best in class' consumer sales and Miele brand experience through the experience centre that will ensure that Miele is the brand of choice for all consumers visiting
- To be responsible for operational efficiency of the Experience Centre, ensuring that all tasks are performed effectively and in a timely and efficient manner and delivered to the highest standards
- To manage ongoing brand partnerships, foster strong working relationships with kitchen retailers
- To support planning and organisation of brand immersion events to increase brand awareness including resource management working closely with Store Activation Manager and Marketing teams
- To own and deliver a sales budget, ensuring that plans for delivery of sales, NPS, margin and category mix are in place and executed by the team
- To manage and develop the experience centre team, ensuring high performance goals are achieved and team engagement is maintained
- To deliver a ‘best in class' consumer sales and Miele brand experience through the experience centre that will ensure that Miele is the brand of choice for all consumers visiting
Senior Store Manager
Hotel Chocolat
Bluewater
01.2012 - 01.2022
- Company Overview: Hotel Chocolat is a premium British chocolatier and multi-channel retailer, known for innovative product experiences and a strong brand presence
- Led all aspects of store leadership, driving revenue growth, team development, and operational efficiency across a high-performing location
- Developed and executed strategic business plans, aligning with company goals to maximize market penetration and profitability
- Transformed underperforming areas, introducing new sales strategies that boosted customer conversion rates
- Built and mentored a top-performing leadership team, improving talent retention and succession planning
- Partnered with senior executives to implement process enhancements, driving efficiency and improving cost control
- Spearheaded new store openings and expansions, ensuring smooth execution and market success
- Deputised for the Regional Manager across 10 stores, providing leadership oversight and strategic direction
- Hotel Chocolat is a premium British chocolatier and multi-channel retailer, known for innovative product experiences and a strong brand presence
Store Leadership Roles
American Golf
01.2004 - 01.2012
- Led multi-store operations and implemented strategic initiatives to enhance profitability and customer engagement in competitive retail environments
- Turned around underperforming stores, introducing initiatives that significantly improved revenue and operational efficiency
- Managed full P&L responsibility, optimising financial performance through cost control and profit-maximising strategies
- Developed and executed store-wide training programs, improving customer service standards and sales effectiveness
- Led cross-functional collaboration with marketing, HR, and supply chain teams to optimise inventory and promotional strategies
- Championed technology adoption and data-driven decision-making, leading to improved forecasting and demand planning
- Played a key role in expansion projects, launching new store locations and developing scalable operational models
Education
Executive Leadership & Business Strategy Training -
Advanced Retail Management & Operational Excellence - undefined
High-Performance Team Development & Coaching - undefined
Change Leadership & Organizational Growth - undefined
Accomplishments
- Multi-site management
- Area management for 6 months
- Increased revenue by 20% YoY through strategic sales initiatives, workforce optimization, and operational improvements.
- Successfully led multi-site operations, ensuring seamless execution and top-tier customer experience.
- Awarded 'Store of the Year' 2024 AND 2023 for leadership excellence and consistent outperformance in sales and customer satisfaction.
- Designed and implemented talent development programs, reducing turnover and improving leadership pipelines.
- Spearheaded a payroll & HR system transformation, enhancing efficiency and compliance across all locations.
- Developed a new workforce planning model, later adopted across global retail locations for improved efficiency.
- Achieved 100% engagement scores, fostering a culture of accountability, collaboration, and high performance.
Custom
- Strategic Vision & Business Growth – Aligning retail operations with corporate objectives to drive sustained profitability.
- People Leadership & Talent Development – Building and mentoring high-performing teams to enhance retention and performance.
- Operational Excellence & Process Optimisation – Streamlining operations to improve efficiency, reduce costs, and boost revenue.
- Customer Experience & Brand Positioning – Driving engagement strategies to elevate brand reputation and customer satisfaction.
- Financial Oversight & Profitability – Managing P&L, cost control, and revenue optimisation to meet business goals.
- Multi-Site & Cross-Functional Leadership – Overseeing complex, multi-location operations with a focus on agility and innovation.
- Change Management & Transformation – Leading organisational change, new store launches, and business restructuring efforts.
Timeline
Store Experience and Business Manager
Miele
01.2022 - 04.2025
Senior Store Manager
Hotel Chocolat
01.2012 - 01.2022
Store Leadership Roles
American Golf
01.2004 - 01.2012
Advanced Retail Management & Operational Excellence - undefined
High-Performance Team Development & Coaching - undefined
Change Leadership & Organizational Growth - undefined
Executive Leadership & Business Strategy Training -
Similar Profiles
Nile SolimanNile Soliman
Truck Jockey at MieleTruck Jockey at Miele
Sunika MeadowsSunika Meadows
Call Center Representative at MieleCall Center Representative at Miele
Raluca VoineaRaluca Voinea
Marketing E-commerce Specialist at MieleMarketing E-commerce Specialist at Miele
Lynne O'SheaLynne O'Shea
Senior Supervising Social Worker at Compass FosteringSenior Supervising Social Worker at Compass Fostering
Rachel DonaldRachel Donald
Customer service representative at Amphenol LTDCustomer service representative at Amphenol LTD