Summary
Overview
Work history
Education
Skills
Timeline
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Simon Cooke

Simon Cooke

Nottingham,Nottinghamshire

Summary

Accomplished professional with extensive experience in Account Management, Sales & Marketing, and Business Development. Demonstrates strong Leadership and Strategic Focus, excelling in Negotiation, Relationship Building, and Performance Management. Proven track record in Market Strategy Development, KPI Setting, and Innovation. Adept at handling Customer Relations and Complaint Handling with tact and diplomacy. Skilled in Contract Negotiation, Customer Service, and Sales Strategies. Committed to driving business growth through effective Networking, Problem Analysis, and Strategic Selling.

Results-orientated sales expert experienced in account management. Proficient in service before, during and after sales. Able to increase business through hands-on attention to customer needs, strong follow-through and extensive knowledge of available offerings.

Diligent and forward-thinking professional with organised and competitive nature focused on always growing customer base and increasing revenue numbers. Persuasive communication style, strategic planning strength and top conflict resolution strengths.

Action-orientated Account Executive with excellent customer oversight, issue resolution and relationship building skills. Highly effective at maximising repeat business opportunities. Seeking similar position with [Type] organisation.

Resilient professional well-known for successfully transforming problematic customer accounts into ongoing, lucrative contracts. Pursuing Account Executive role where hard work and dedication will be highly valued.

Focused Enterprise Account Executive with expertise nurturing client relationships and negotiating sales contracts. Offering outstanding persuasion and presentation skills. Customer-orientated with more than [Number] years of managing lucrative accounts.

Professional Senior Account Executive looking to leverage [Number] years of [Area of expertise] and [Area of expertise] experience into professional [Job Title] role. Strong analytical and problem-solving abilities with outstanding team management skills. Tech-savvy with proficiency in [Software] and [Software].

Seasoned professional with focus on account management and strategic planning. Capability to drive business growth and nurture key client relationships. Harnessing unique skills in leadership, problem-solving and communication, potential to enhance sales performance and customer satisfaction is guaranteed.

Overview

24
24
years of professional experience

Work history

Account Director

Wavenet
01.2019 - 11.2024
  • Focusing on a 25-client account base, including FTSE 500 companies, NHS and Education
  • Regularly speaking with the clients via calls, video, demonstrations, marketing campaigns and mainly on-site client meetings
  • Ensuring that my client base MRR of Number 1 Salesperson within Wavenet for the 2021-2022 financial year, 305% against target Gross Profit whilst retaining 99.6% of my customer base
  • Act as a trusted advisor to several critical accounts, including JD Sports, Glen Dimplex, Morning Foods, Joules and Age Partnership
  • Working directly with C-level and stakeholders
  • 23 years’ experience within telco and IT, selling – UC & Voice - fixed line, hosted, virtual & cloud solutions, UC, PBX (Mitel/ Shoretel, NEC & 3CX), IT managed services - Storage/ Backup and Recovery, MS O365, mobiles/ IoT, Digital Transformation and Security features, Networking and Connectivity – Lease lines, Fibre solution, MPLS, SD-WAN, DDoS protection, Monitoring and Firewalls
  • Contact Centre Solutions – Workforce Management, PCI compliance, OMNI Channel Services and AI-enabled self-service
  • Cyber Security – educating and cross-selling clients our dedicated SOC service and all associated security enhancements, plus business Mobile solutions
  • Achieving 20% growth within my base
  • Managing a customer base that bills more than £3 million annually
  • Over the past 12 months, we have delivered over £1.2m of new contract business, with a 55% total gross profit
  • Manage 1 of the top 20 billing customers within Wavenet
  • Delivered substantial, long-term commercial value for clients by applying a consultative approach to analyse client requirements and inform appropriate solutions
  • Removing customer pain points
  • Completion of Account Development Plans for all my Key Accounts
  • Preparing budgets and forecasting my pipelines for short- and long-term targets
  • Managed key accounts to maintain strong customer relationships.
  • Expanded client base with proactive networking and relationship building.
  • Delivered exceptional customer service for increased client satisfaction.
  • Implemented cost-effective measures, improved operational efficiency.
  • Coordinated cross-departmental collaboration for project success.
  • Facilitated high-level negotiations, secured profitable contracts.
  • Piloted innovative solutions for complex business challenges.
  • Cultivated strong partnerships with external stakeholders to achieve mutual objectives.
  • Managed crisis situations effectively, minimising potential damage.
  • Secured new business through strategic presentations and client meetings.
  • Delivered high level of service to clients to maintain relationships for future business opportunities.
  • Achieved and surpassed financial targets for account, including revenue, expenses and debtors targets.
  • Tracked deal lifecycle to identify challenges and emerging opportunities.
  • Negotiated buying conditions and sales contracts to secure lucrative deals.

Account Manager & New Business Development Manager

AIR-IT
01.2017 - 01.2019
  • The primary focus is promoting the 3cx telephone system, landline billing, connectivity services, maintenance and associated products to the B2B industry
  • Proactively fostering and building strong client relationships while excelling in customer service is crucial
  • Growing revenue billed from £1m to £1.4m; leading to over achievement of annual target
  • Positively impacting strategic business goals by influencing and negotiating with key client decision makers and senior-level stakeholders and consistently exceeding client expectations by creating bespoke system solutions that respond to business challenges and project managing the engineering installation process
  • Achieving all personal development objectives, including delivery of a high level of quality and customer service
  • Yielding strong sales results whilst minimising costs by planning and prioritising personal sales activities and customer/prospect contact
  • Raising the profile of the business and its competitive edge by actively participating in supported local marketing activities

Account Manager & New Business Development Manager

EBT Maintenance
01.2014 - 01.2017
  • Awarded a role with a provider of telecom services
  • Accountable for driving the business's ongoing success through account management and new business development
  • Positively impacting commercial revenue was paramount
  • Enhanced monthly revenues and profit margin by leading the migration of clients over to a new billing system
  • Increased revenue by around £8000 per month and leveraged market share by exploring and exploiting new avenues and territories
  • Maximised the value of the existing client base by cross-selling additional products whilst working to renew longer-term contracts

Founder & Director

Drop Jaw UK Ltd/ Jenon Solutions
01.2010 - 01.2014
  • I applied the experience gained within the highly competitive and rapidly evolving telecommunication industry to create Jenon Solutions
  • The business multiplied despite a challenging economic climate, resulting in its acquisition by award-winning consultancy and interim management company Drop Jaw UK
  • Accountability was held for all aspects of new business development, account management, staff recruitment team leadership and project management
  • Other duties included overseeing business administration and financial management activities
  • Built a commercially viable business (£98,000 in the first year) recognised throughout the industry for service excellence and the ability to evolve quickly and efficiently in alignment with new and emerging technologies
  • Maximised profit by managing a budget of ~£600,000, including monitoring and minimising operational expenditure
  • Built and sustained a strong and productive network of 115 accounts and worked to extract maximum value from each relationship, including cross-selling
  • Secured best possible terms with suppliers, including several well-known blue-chip businesses, contributing to an additional 15,000 units per annum in sales
  • Delivered robust training and first-class client support to ensure a seamless transition with minimal impact on day-to-day business operations
  • Played an instrumental role in growing Drop Jaw UK’s client base by 200% following the merger of the two businesses, applying an entrepreneurial approach to identify and capitalise on all opportunities

Sales Executive

21C Telecom
01.2001 - 01.2010
  • A commercial role with a £multi-million communications company
  • The primary focus was sourcing and securing new business opportunities from SMEs with commercial and non-commercial clients
  • Remit included self-generating sales opportunities through various tactics, from cold calling to marketing and events
  • Outperformed annual target by an average of 20% over eight years
  • Developed a high-value portfolio of clients and extracted maximum value from relationships, capitalising on opportunities

Education

CIM Chartered Professional Diploma - Marketing

NVQ Level 3 Certificate - Management

NVQ Level 2 - Team Leadership

Advanced Apprenticeship - Management

NVQ Level 2 Key Skills - Application

Level 2 Key Skills - Communication

Skills

  • Account Management
  • Sales & Marketing
  • Leadership
  • Strategic Focus
  • Negotiation
  • Business Development
  • Relationship Building
  • Performance Management
  • Interpersonal Skills
  • Communication Skills
  • Problem Analysis
  • KPI Setting
  • Market Strategy Development
  • Complaint Handling
  • Networking
  • Tact and Diplomacy
  • Innovation
  • Contract negotiation
  • Customer relations
  • Relationship management
  • Customer rapport
  • Customer presentations
  • Forecast preparation
  • Customer service
  • Account oversight
  • Sales target monitoring
  • Product knowledge
  • Strategic selling
  • Account management
  • Sales strategies

Timeline

Account Director

Wavenet
01.2019 - 11.2024

Account Manager & New Business Development Manager

AIR-IT
01.2017 - 01.2019

Account Manager & New Business Development Manager

EBT Maintenance
01.2014 - 01.2017

Founder & Director

Drop Jaw UK Ltd/ Jenon Solutions
01.2010 - 01.2014

Sales Executive

21C Telecom
01.2001 - 01.2010

NVQ Level 3 Certificate - Management

NVQ Level 2 - Team Leadership

Advanced Apprenticeship - Management

NVQ Level 2 Key Skills - Application

Level 2 Key Skills - Communication

CIM Chartered Professional Diploma - Marketing

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Simon Cooke