Simon Bennett

• Strategy Lead for VP Ad Exchanges, developed International strategy, including ad supply go to market, product development, sales enablement, across APAC, EMEA, Latam and Canada
• Identify new revenue streams, build strategic partnerships translating into propositions such as Green Media packages to leverage growing demand
• Post M&A consolidation of 7 SSPs to create single omnichannel platform, driving operational efficiency, cost saving and standardised functionality
• Consulting Seller providing customers with expertise as industry strategy: identity, cookieless and privacy, helping contract and product discussions contributing to +34% YoY revenue growth, driving sales process for large and complex clients
• Identify customer/revenue issues, form virtual teams across disciplines and fix for revenue growth ($100M+ pa in one example)
• Conceptualised, lead RFIs to onboard new identity vendors to maintain revenue streams and competitiveness

• EMEA & International Revenue Operations back office team for platforms (SSP and DSP): pricing analysts, business development, project and Business Intelligence developing reporting suites to track new sales, volumes, revenue, profitability
• Created team to launch AOL's SSP (startup), providing player/coach role, designing processes and rhythm of business driving revenue to $30M+ pa, bootstrapping between demand and supply, signing customers such as eBay Europe
• Developing packaging for ad sales teams, creating and tracking sales targets

• Recruited to create EMEA Pricing team across European media business
• Developed B2B rate cards, trading agreements, agency pricing, supply and demand forecasting, proposition development to drive sales order value
• Remit expanded to include sales commission, inventory operations, sellers, planning, financial budgeting, and demand-side business development
• Led GoViral publisher team building global network of Influencers delivering AOL's largest campaigns globally (Visit Iceland, SK-II)

CFL established to purchase £580k freehold to 240 apartments, funded by bank loan and owners' share issue. Monthly board meetings to monitor Management Company (responsible for upkeep of communal areas and building) and agree ways of improving services, new investment or reduced service charge (~£650k pa).

Short term objective to reduce service charges, e.g. LED lighting, communal broadband. Our long term objective to replace management company when contract expired. A small group of owners formed the company board volunteering pro bono.

• Represented company shareholders, balancing owner-occupiers vs buy-to-let landlords
• Negotiations with vendors and Management Company (PeverelOM)
• Exposure to company governance laws

• Created first UK Cable B2B customer segmentation: lifetime value, network costings, APRU targets and proposition building from existing product sets, for each customer segment
• Business lead for new data warehouse (Netezza), creating new reporting and analytics capabilities

• Created new B2B pricing team serving 120 Sales FTE
• Built out new self-service pricing tools upskilling Sales, improving operational efficiency by 10x reduction on time to quote, reducing dependency on separate costings and Financial teams to simplify sales process
• Managed pricing & costing responses on ~150 complex RFIs / year

• Set B2E telephony pricing strategy
• Created cross sell pricing schemes to leverage corporate clients footprint, increasing client penetration, desensitise clients on legacy prices
• Initiated revenue assurance function (revenue, reduced client complaints) and managed wholesale regulated cost reductions of data circuits (£45M cost savings)

• Developed B2B, B2C pricing (rate cards, B2B discount policy, standardised customer business cases)
• Created wholesale buying function to lower costs by ~20% pa
• Recruited analyst and trained, building out processes and establish remit

• Primary Legal research (VAT) to provide summaries to Managers and Partners