Simon Bailey
Salisbury,UK
Summary
Dynamic and results-driven professional with a strong foundation in persuasive communication and deal closing. Demonstrates expertise in revenue growth strategy, product launch, and sales process management, underpinned by commercial acumen and strategic leadership. Proven track record in customer relationship management and business development, leveraging advanced sales techniques to drive success. Committed to fostering long-term client partnerships while pursuing opportunities for career advancement in strategic sales leadership roles.
Overview
37
37
years of professional experience
1992
1992
years of post-secondary education
Work history
Country Sales Manager
De Lage Landen (DLL)
Watford, Hertfordshire
05.2021 - Current
- Launched DLL's wholesale stocking offering across European leisure industries.
- Established 10 vendor relationships in UK's caravan, motorhome, and marine markets.
- Secured brand visibility through strategic marketing initiatives.
- Implemented competitive pricing structures to enhance market position.
Strategic Relationship Manager EMEA
Wells Fargo Commercial Distribution Finance
London
10.2016 - 05.2021
- Managed manufacturer relationships across Europe in Recreational Vehicle segment to achieve profitability targets.
- Expanded relationships into new territories while increasing market share in existing countries.
- Oversaw roll-out and implementation of new programmes with in-country sales managers and local teams.
- Negotiated and established new pricing structures for enhanced competitiveness.
- Developed plans and budgets with each customer, conducting regular reviews to ensure objectives were met.
- Attended all national and selected regional trade shows across Europe to enhance visibility.
- Collated inventory and channel finance solutions from providers with extensive industry expertise.
CDF Strategic Relationship Manager
GE Capital Bank Limited
London
01.2015 - 10.2016
- Managed manufacturer relationships across Europe to achieve profitability targets.
- Expanded partnerships into new territories while increasing share of wallet in existing markets.
- Coordinated roll-out and implementation of programmes across EMEA with local sales teams.
- Prepared plans and budgets for each customer, conducting regular objective reviews.
- Attended national and regional trade shows to promote brand visibility.
- Achieved over 30% increase in RV volume across Europe by winning market share from competitors.
Country Sales Manager RV- UK & Ireland
GE Capital Solutions- CDF
London
04.2010 - 01.2015
- Activated programmes for manufacturers and dealers across UK and Ireland.
- Conducted financial analysis to facilitate credit line approvals by risk team.
- Managed key customer relationships throughout UK and Ireland.
- Led dealer and vendor review meetings to ensure objective fulfilment.
- Secured partnership with largest UK RV manufacturer, onboarding over 35% of their dealer network.
Country Sales Manager Auto- UK
GE Capital Solutions- CDF
London
03.2008 - 04.2010
- Managed relationship with largest Korean auto manufacturer in UK, achieving record dealer activation.
- Onboarded new dealers while overseeing existing dealer credit lines.
- Conducted monthly review meetings with vendor at board level to assess performance.
Zone Finance Manager
Fiat Auto Financial Services
Slough
07.2005 - 03.2008
- Managed territory of Fiat and Alfa Romeo dealers to maximise retail finance penetration.
- Conducted monthly review meetings with dealership owners to assess performance.
- Trained dealer staff on selling finance solutions to retail customers via HP and PCP.
- Forecasted finance penetration increase from 25% to 40%, achieving significant growth.
Business Development Manager
Black Horse Financial Services
Oxford, Oxfordshire
02.2002 - 07.2005
- Managed territory of franchised car dealerships to maximise retail finance income.
- Trained dealer staff on selling finance solutions, including HP and PCP options.
- Increased GAP insurance penetration from 15% to 25% through targeted training initiatives.
- Competed effectively against manufacturer-backed finance companies to enhance market presence.
Cars Sales/ Business Manager
Approach Garages- Vauxhall Main Dealer
Andover, Hampshire
07.1995 - 02.2002
- Increased F&I income and penetration by promoting additional products to vehicle purchasers.
- Ensured profitability targets through effective sales of new and used vehicles.
- Achieved highest new car sales during peak registration periods for two consecutive years by leveraging existing contacts and utilising CRM system.
Customer Service Executive
TSB Bank Plc
Basingstoke, Hampshire
08.1988 - 07.1995
- Served customers efficiently during peak periods, addressing requests promptly.
- Conducted interviews with referred customers to identify opportunities for additional product sales.
- Exercised discretionary authority as lending officer to approve overdrafts and personal loans.
- Achieved recognition as youngest employee in region granted lending limits based on sound decision-making.
Education
A levels -
Cricklade College
Andover, HampshireGCSE - Math, English Language & Science
John Hanson Comprehensive School
Andover, Hampshire 01.1982 - 01.1987
Skills
- Persuasive communication
- Deal closing
- Revenue growth strategy
- Product launch expertise
- Sales process management
- Commercial acumen
- Strategic leadership
- Customer relationship management
- Sales techniques
- Business development
Hobbies
I enjoy watching and participating in most sports including golf & 5 a-side-football. I love to travel and spending time with my family and friends.
Affiliations
- Playing 5-a-side Football
- Playing Golf
- Travel
Courses
- 2016-current Wells Fargo: I have completed various courses during my time with Wells Fargo including presentation skills, coaching and sales skills.
- 2008-2016 General Electric: I completed various courses during my time with GE including risk management, pricing and objection handling.
Characteristics
I am an extremely driven and hardworking individual. In all aspects of my life and work I am self-motivated and am always determined to succeed in any project or task given. I have a passion for the finance and banking industry and over the last few years have developed an intuitive knowledge of inventory finance.
Timeline
Country Sales Manager
De Lage Landen (DLL)
05.2021 - Current
Strategic Relationship Manager EMEA
Wells Fargo Commercial Distribution Finance
10.2016 - 05.2021
CDF Strategic Relationship Manager
GE Capital Bank Limited
01.2015 - 10.2016
Country Sales Manager RV- UK & Ireland
GE Capital Solutions- CDF
04.2010 - 01.2015
Country Sales Manager Auto- UK
GE Capital Solutions- CDF
03.2008 - 04.2010
Zone Finance Manager
Fiat Auto Financial Services
07.2005 - 03.2008
Business Development Manager
Black Horse Financial Services
02.2002 - 07.2005
Cars Sales/ Business Manager
Approach Garages- Vauxhall Main Dealer
07.1995 - 02.2002
Customer Service Executive
TSB Bank Plc
08.1988 - 07.1995
GCSE - Math, English Language & Science
John Hanson Comprehensive School
01.1982 - 01.1987
A levels -
Cricklade College