Simon Adjei-Baah

• Generating and presenting regular reports on key performance indicators (KPIs), including conversion rates, test results, and actionable insights.
• Conducting a thorough analysis of website analytics, user research, and conversion funnels to identify areas for improvement & inform design decisions and improve overall usability.
• Planning, implementing, and analysing A/B tests to optimise website elements such as landing pages, CTAs, and forms for improved conversion rates.
• Utilising web analytics tools (e.g., Microsoft Clarity) to extract actionable insights and make data-driven recommendations for CRO strategies.
• Designing wireframes , interactive prototypes, organizing content
• Built and managed relationships with partners to drive growth.

Key Achievements

• Developed effective improvement plans to help take the brand from £200 to £11 Million in 3 years
• Created a conversion funnels & landing pages which generated over £1 Million in 30 days

• Developed business strategies by conducting comprehensive market research and competitor analysis.
• Increased client satisfaction by implementing tailored solutions for their unique business needs.
• Streamlined operational processes with the integration of innovative technologies, reducing overall costs.
• Enhanced team productivity by providing guidance on effective time management and prioritization techniques.
• Identified growth opportunities for clients by conducting thorough financial and risk assessments.