Simin Hojjatikhalilabadi

Summary:
Served as a Digital Marketing Assistant, supporting the execution of multi-channel marketing campaigns and contributing to content creation, social media management, and data-driven decision-making to enhance brand visibility and engagement across multiple business units.

Key Responsibilities:

• Assisted in the planning and execution of digital marketing campaigns, including social media, email marketing, and website content updates.
• Created and scheduled engaging content for social media platforms, ensuring alignment with brand voice and objectives.
• Monitored social media performance metrics and provided actionable insights to optimize campaigns.
• Supported email marketing initiatives, including campaign setup, audience segmentation, and performance tracking.
• Conducted competitor and market research to identify emerging trends and opportunities.
• Collaborated with cross-functional teams to ensure marketing activities aligned with broader business objectives.
• Provided administrative support to the marketing team, including preparing reports, maintaining marketing calendars, and coordinating with external vendors.

A short-term project with the aim of developing a social media strategy to enhance the company’s digital presence and audience engagement.

• Conducted a detailed audit of social media platforms to identify growth opportunities.
• Tracked social media trends and adapted to attract target follower demographic.
• Created a tailored strategy and content calendar to align with the company’s objectives.
• Presented actionable recommendations to stakeholders for future implementation.
• Designed and presented social media campaign ideas.

• Promoted to lead a team of sales consultants, successfully recruiting, training, and mentoring them to meet enrollment and revenue goals.
• Oversaw the planning and execution of classes and events, ensuring alignment with institutional objectives and efficient resource allocation.
• Implemented strategies to enhance team performance, including motivational initiatives and regular performance evaluations.
• Coordinated with various departments to streamline operations and deliver a seamless experience for both students and staff.
• Developed and executed operational workflows for event management, improving organizational efficiency.

• Engaged with potential clients through networking and community outreach to promote institutional courses and events.
• Utilized advanced communication and persuasion skills to convert leads into enrollments, contributing to revenue growth.
• Actively identified target audiences and tailored marketing messages to meet their specific needs and interests.
• Provided detailed information about educational programs and maintained professional relationships to ensure client satisfaction.