SILVY PENHA

• Maintaining and increasing sales of company's products
• Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
• Managed accounts to retain existing relationships and grow share of business.
• Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
• Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
• Resolved customer issues quickly to close deals and boost client satisfaction.
• Recruited and hired top-level talent to add value and expertise to sales department.
• Collaborated with upper management to implement continuous improvements and exceed team goals.
• Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
• Establishing, maintaining and expanding customer base
• Monitoring team's performance and motivating them to reach targets
• Collecting customer feedback and market research
• Reporting to senior managers
• Keeping up to date with products and competitors
• Advised on transport types, routes and schedules to improve operational efficiency.
• Liaised with customers and other departments to plan timely transportation of goods.
• Collated logistics-related information for analysis and process improvement.

Develop and Implement Growth Strategies: Create and execute strategic plans to drive business growth and increase the client base, identifying and pursuing valuable business opportunities.

Sales and Profit Maximization: Lead initiatives to maximize sales and profits, expanding product lines to new retailers and markets while achieving sales goals and service targets.

Financial Management: Oversee follow-up on payments, ensuring the efficient execution of receivables and payables, and establish key performance indicators to track business progress and adjust strategies accordingly.

Agency Development: Develop and manage the agency within the respective institute area, directing a system of distributed leadership to achieve organizational goals.

Market Analysis and Competitive Intelligence: Monitor market trends and competitor activities to identify areas of potential opportunity, collaborating with advertising groups to align advertising messages with retail incentives.

Event and Curriculum Management: Manage the annual event calendar for Performing Arts, actively participate in curriculum planning aligned with the school's vision and values, and maintain and develop the profile of Performing Arts through showcase events.

• Rate Requests and Quotations Management: Enter rate requests and quotations into LARA, ensuring they are kept up to date.
• Customer Relationship Management: Develop and maintain a comprehensive customer database, providing a high level of service and support to assigned clients throughout all stages of a sale.
• Sales and Performance Reporting: Provide weekly updates on vessel profiles, sales performance, and freight summaries, and participate in sales meetings as required.
• Client Communication and Support: Respond to and action customer queries, provide sailing schedules, technical product information, and email proposals, and resolve customer complaints and disputes.
• Lead Generation and Business Development: Qualify potential new customers, grow existing business relationships, and acquire new ones, generating new leads and opportunities to maximize revenue.
• Sales Administration and Record-Keeping: Maintain accurate records of all sales and prospecting activities, handle daily customer meetings, sales calls, and account management tasks, and generate sales forecasts to inform resource allocation and project management.

• Lead Generation and Client Referrals: Generate and qualify leads, source and develop client referrals to expand the customer base.
• Sales Strategy and Planning: Prepare sales action plans and strategies, schedule sales activities, and plan and conduct direct marketing activities.
• Customer Relationship Management: Develop and maintain a comprehensive customer database, ensure customer service satisfaction, and follow up on sales activity to maintain good client relationships.
• Client Engagement and Negotiation: Make sales calls to new and existing clients, develop and present company products and services, negotiate prices and terms, and develop sales proposals.
• Sales Activity and Reporting: Maintain sales activity records, prepare sales reports, monitor and report on sales activities, and follow up for management.
• Market Research and Competitor Analysis: Carry out market research and surveys, monitor competitors, market conditions, and product development to inform sales strategies

• Coordinated shipping requests for expedited delivery and documented accurately to achieve correct billing.
• Expedited Delivery Coordination: Managed shipping requests, ensuring accurate billing.
• Logistics Management: Oversaw loading, unloading, and sorting of supplies to maintain schedules.
• Shipment Tracking: Coordinated and tracked shipments for timely delivery.
• Cost and Quality Strategies: Implemented strategies to reduce costs and improve service quality.
• Customs Documentation: Coordinated with clients for customs clearance documents.
• Consignment Reporting: Prepared and emailed consignment statements to clients.
• Transport Coordination: Ensured timely consignment deliveries with the transport department.
• Client Consultation: Explained international charges to clients and ensured coordination.
• Sales and Complaint Tracking: Monitored sales activities and resolved customer complaints.
• Export Shipment Handling: Managed export shipments and prepared customs documentation.
• Performance Monitoring: Assessed logistics operations for improvement and optimized routes.
• Supplier and Carrier Liaison: Scheduled timely deliveries and optimized transportation routes.
• Export Strategy Development: Standardized procedures and verified product insurance.
• Issue Resolution: Traced and resolved delayed or lost shipments.
• Negotiation: Negotiated international transport services.
• Budget Management: Managed operational budgets with strategic planning.
• Team Collaboration: Aligned operational strategies with sales and marketing teams.
• Customer Service: Delivered efficient customer service and handled challenging situations.

• Customer Satisfaction and Service: Maintained customer satisfaction with forward-thinking strategies and exceptional service, leveraging extensive product knowledge.
• Efficiency and Safety: Increased efficiency and performance by monitoring team productivity, providing feedback, and following safety standards for freight handling.
• Warehouse Management: Managed warehouse inventories, improved layout for maximum storage, and spearheaded workflow optimizations to enhance efficiency.
• Freight Coordination and Maintenance: Coordinated freight movements with constant communication, completed basic maintenance on handling equipment, and operated equipment to move heavy loads.