Siggy Simon

With nearly 20 years of global experience in digital commerce, platform strategy, and technology leadership, I specialise in scaling eCommerce ecosystems across diverse markets. I currently lead Digital Transformation across 60+ countries at Decathlon International, driving platform integration, digital architecture modernisation, and the enablement of global commerce tools. Previously, as Chief Technology Officer at Decathlon India and Digital Innovation Leader at Decathlon UK, I led marketplace launches, product information management (PIM) rollouts, and omnichannel customer journeys. My strength lies in aligning global systems strategy with local execution—optimising tools such as ChannelEngine, PIMs, and logistics platforms to drive commercial growth. I bring deep experience across Amazon, Zalando-style marketplace enablement, global IT coordination, catalog data operations, and ESG-aligned digital improvements. I thrive at the intersection of commerce, systems delivery, and operational excellence.