Sidrah Ahmad
London
Summary
A dedicated professional with extensive experience in customer service across café and retail environments. Demonstrates strong skills in staff training, rota planning, and team leadership, alongside proficiency in cash handling, ordering, and stock control. Adept at time management in busy, fast-paced settings and excels in visual merchandising and store presentation. Fluent in Urdu, Punjabi, and Hindi, with confidence using Microsoft Office and Sage 50.
Overview
11
11
years of professional experience
Work history
Sales manager
EE telecom services
London
2020.01 - 2021.01
- Managed remote sales of EE telecom products and services.
- Handled customer inquiries, upsold mobile/data plans, and consistently met sales targets.
- Provided support with billing, account management, and service issues.
- Maintained strong customer relationships and contributed to team performance.
Store manager
The Works
London
2017.06 - 2020.01
- Managed store operations and a large team
- Trained staff and hit sales/KPI targets
- Oversaw deliveries, merchandising, and cashing-up
- Created staff rotas and maintained store standard
Retail & Hospitality Associate
Emirates Aviation Centre
London
2016.02 - 2017.05
- Worked across gift shop, ticket desk, café, and simulator
- Delivered friendly service and guided customers through experiences
- Served drinks and snacks, maintained hygiene and safety
- Balanced front-line hospitality and retail responsibilities
Admin & Sales
Frozen fast food
London
2015.10 - 2016.04
- Managed customer orders and handled invoices (Sage 50)
- Answered phones, promoted offers, and supported deliveries
Sales assistant
Primark & Next
London
2010.01 - 2015.10
- Supported customers on tills, shop floor, and changing rooms
- Set up product displays and maintained stock areas
Education
Bachelor - Accounting and Finance
Anglia Ruskin University
London 2024.05 -
BTEC Level 3 - Business
Newham College
London 2010.09 - 2012.07
GCSEs -
Plashet school
London 2005.09 - 2009.07
Skills
- Excellent customer service across café and retail
- Staff training, rota planning, and team leadership
- Cash handling, ordering, and stock control
- Time management in busy, fast-paced settings
- Visual merchandising and store presentation
- Fluent in Urdu, Punjabi, Hindi
- Confident with Microsoft Office and Sage 50
Timeline
Bachelor - Accounting and Finance
Anglia Ruskin University
2024.05 -
Sales manager
EE telecom services
2020.01 - 2021.01
Store manager
The Works
2017.06 - 2020.01
Retail & Hospitality Associate
Emirates Aviation Centre
2016.02 - 2017.05
Admin & Sales
Frozen fast food
2015.10 - 2016.04
BTEC Level 3 - Business
Newham College
2010.09 - 2012.07
Sales assistant
Primark & Next
2010.01 - 2015.10
GCSEs -
Plashet school
2005.09 - 2009.07