Sidra Junaid
Lancing,West Sussex
Summary
An experienced academic and researcher with strong expertise in qualitative research, including case studies and netnography, supported by the use of NVivo and SPSS. Skilled in curriculum design and student-centred teaching that encourages reflective learning. Brings practical experience in working with SMEs, developing CRM strategies, and supporting digital marketing projects. Focused on applying these strengths to deliver meaningful outcomes in evolving academic and industry settings.
Overview
10
10
years of professional experience
8
8
years of post-secondary education
1
1
Certification
Work history
Lecturer (Business & Marketing)
University of Portsmouth
01.2025 - 11.2025
- Enhanced learning outcomes with engaging lesson plans.
- Coordinated with colleagues to design interdisciplinary courses.
- Fostered a stimulating learning environment through open discussions.
- Served as personal tutor for struggling students, increased pass rates.
- Ensured up-to-date subject knowledge with continuous professional development.
- Led seminars and workshops for enhanced student participation.
Lecturer (Business & Management)
Global Banking School
01.2024 - 11.2025
- Provided feedback on student work, improved academic performance.
- Collaborated with other lecturers to share best practices in teaching methodologies.
- Led seminars and workshops for enhanced student participation.
- Served as personal tutor for struggling students, increased pass rates.
- Participated actively in faculty training programmes to enhance teaching skills.
- Mentored students during their final year project, ensured successful completion.
- Supervised Undergrad students' research for high-quality dissertations.
Lecturer (Business & Marketing)
University of Brighton
01.2023 - 01.2025
- Mentored students during their final year project, ensured successful completion.
- Contributed to departmental meetings and committees for strategic decision-making.
- Reviewed and revised curriculum regularly, maintained course relevance in an evolving society.
- Lectured on complex subjects for better student understanding.
- Supervised postgraduate students' research for high-quality dissertations.
- Designed exams, assessments and course content, including lecture material and writing assignments.
- Monitored students' progress against educational targets, implementing positive interventions.
Strategic Communications Associate
B. K. Group, Pakistan
01.2016 - 01.2020
- Worked on marketing and communications strategies within the architecture industry.
- Collaborated with SMEs and industry clients, providing insights later applied to PhD research.
- Gained practical experience in client engagement and digital communication strategies.
Education
PhD - Business & Marketing
University of Brighton
01.2023 - 01.2027
MSc - Marketing
University of Hertfordshire
01.2014 - 01.2015
BA (Hons) - Business Administration
University of Hertfordshire
01.2009 - 01.2012
Skills
- Research: Qualitative methods, case studies, netnography, NVivo, SPSS
- Teaching: Curriculum design, student-centred learning, reflective practice
- Industry: SME collaboration, CRM strategy, digital marketing
Affiliations
- Member, British Academy of Management (BAM).
- Member, Hayward's Heath Business Association (HHBA).
- IEEE Member
- Team Member of Brighton AI
- Participant in SME Breakfast Clubs and UK Business Expos, including BETT London and Leeds Business Expo.
Certification
- Fellow (FHEA)
Advance HE
Issued: November 2025
Credential ID: PR331033 - IEEE Membership
IEEE
Issued: November 2025 | Expires: December 2026
Credential ID: 101935533
Skills: Artificial Intelligence for Business, Machine Learning - Certified Peer Reviewer
Elsevier
Issued: October 2025 - Personal Development Course for External Examiners
Advance HE
Issued: October 2025
Credential ID: 17307026 - BAM Membership
BAM Management and Business History SIG
Issued: November 2024
Credential ID: 195165
Languages
English
Fluent
Research Contributions & Recognition
- Peer-reviewed Conference Presentations:
- ICDBM, Manchester, 2023 – Sustainability & Netnography (peer-reviewed acceptance, presented)
- BAM Colloquium, London, 2023 – AI Marketing in SMEs: Challenges
- University of Brighton Research Conference, 2023 – AI in SMEs Literature Review
- NETNOCON 2025, KEDGE Business School, France – Creative Netnography in Fashion SMEs (funded by Brighton)
- Canterbury Christ Church Partner Conference, 2025 – Predictive AI in Fashion Consumer Behaviour
- AMA Winter Academic Conference, Phoenix, 2025 – Metaverse & CRM for Fashion SMEs (accepted for presentation)
- JMR/JM Reviewer Workshop, AMA Winter 2025 – Accepted for participation (Editors-in-Chief)
Research Outputs (in progress):
- Navigating Online Communities: Ethnographic (Netnography) Approaches to Social Media Analysis. In Handbook of Social Media Research Method, eds. Edward Elgar Publishing Ltd. (forthcoming, accepted).
- Adaptive CRM as the Bridge Between AI Adoption and Sustainable Marketing Strategies in SMEs. In Digital Marketing in the Age of Sustainability and AI, eds. Publisher: [to be confirmed]. (forthcoming, accepted).
Professional Development
- Introduction to Learning and Teaching in Higher Education (ILTHE) course – Jan 2025
- Fellowship of the Higher Education Academy (FHEA) – November 2025
- External Examiner November 2025
- Peer reviewer certification September 2025
Funding & Awards
- Fully funded PhD studentship, University of Brighton (2023–2027)
- University of Brighton travel +conference funding for ICDBM, BAM, and NETNOCON conferences
Teaching & Supervision
- Modules taught: Strategy, Global Business, Marketing Communication, SME Management, Academic Writing
- Student levels: Undergraduate and Postgraduate
- Teaching evaluation report (GBS) highlighted clarity, engagement, and effective feedback
- Dissertation supervisor for Undergrad and Post Grad students.
Timeline
Lecturer (Business & Marketing)
University of Portsmouth
01.2025 - 11.2025
Lecturer (Business & Management)
Global Banking School
01.2024 - 11.2025
Lecturer (Business & Marketing)
University of Brighton
01.2023 - 01.2025
PhD - Business & Marketing
University of Brighton
01.2023 - 01.2027
Strategic Communications Associate
B. K. Group, Pakistan
01.2016 - 01.2020
MSc - Marketing
University of Hertfordshire
01.2014 - 01.2015
BA (Hons) - Business Administration
University of Hertfordshire
01.2009 - 01.2012