Summary
Overview
Work history
Education
Skills
Timeline
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Siddharth Rao

Manchester,UK

Summary

A digital marketing and social media strategy expert with over 8 years of experience in the media industry. Delivering exemplary social and digital strategy across an array of influencers, agencies, and publishing brands. Extensive experience in copywriting, campaign planning, content & community management across all digital and social media platforms.

Overview

8
8
years of professional experience
4
4
years of post-secondary education

Work history

Social Media Lead

Dose of Society
London, UK
01.2025 - Current
  • Created and executed Social Media Strategy across Dose of Society's portfolio which included the following platforms: Instagram, TikTok, Facebook, LinkedIn, YouTube, Threads & Snapchat.
  • Responsible for Dose of Society's biggest ever quarter for statistics in Q1 2025 - Generating over 284 Million Views, 25.7 Million Interactions and $125,000 in monetisation revenue. In comparison, Q1 2025 outperformed Q2, Q3 & Q4 of 2024 combined.
  • Worked closely with Brand Partnerships team to take ownership of all creative for Paid Branded Campaigns with companies such as: Netflix, Spotify, AllSaints, Hulu, Arsenal FC, UNHCR - Content created for these campaigns amassed a total of 30 Million Views, 10 Million Engagement and generated over $150,000 in revenue for the company.
  • Took ownership of all client interactions for earned media opportunities and worked closely with the likes of: Warner Music Group, Universal Music Group, Sony Music and an array of PR Companies, which led to talent such as: Ed Sheeran, Stormzy, Damiano David, Rita Ora, Biffy Clyro and more featuring on the Dose of Society platforms. In turn generating over 15 million views and 3.5 million interactions.
  • Managed a team a team of 2 Social Media Managers and 5 Video editors and created OKR's to align with the companies goals and targets.

Social Media Lead

JD Studios
Manchester, UK
11.2024 - 01.2025
  • Created and executed Social Media Strategy across JD Studios portfolio platforms include: Facebook, Instagram, YouTube, TikTok, LinkedIn, Snapchat & X
  • Generated over 50 Million Views, 100 Million Reach, 20 Million Interactions and over 100,000 new followers on accounts I've managed during my time at the company.
  • Oversaw and managed a team of 4 in-house Video Editors, 2 Social Media Managers & One Community Manager. Established OKR's & KPI's for the team and monitored progress weekly.
  • Created and Implemented a Mass Content Distribution method which drove traffic through to companies Foundation and Learning Academy websites.
  • Stayed up to date with Social Media Trends and Competitor practices to make adjustments and implement new methods and adjust strategy accordingly.

Social Media Manager

The Social Lemon LTD
Manchester, UK
05.2024 - 11.2024
  • Created and executed Social Media Strategy across 13 different Social Media Accounts ranging on platforms that spanned across Snapchat, Instagram, Tiktok and YouTube.
  • Generated over 200 Million Video Views, 100 Million Video Engagements, and over 150,000 new followers to accounts I managed during my time at the company.
  • Generated on average over $100,000 in Monetization Revenue over Q2 and Q3 of 2024 across multiple channels I am currently managing.
  • Produced Video content and thumbnails utilising Adobe Premiere Pro, Photoshop & Canva as a means to ensure high performance on content published.
  • Oversaw and managed a team of 3 in-house Video Editors & managed a team of Freelance Video Editors to ensure all content was ready and published on time in accordance to brand guidelines.

Performance Growth Manager

Jellysmack
Paris, France (Hybrid)
10.2023 - 03.2024
  • Created and executed Social Media Strategy across 11 different Social Media Accounts ranging on platforms that spanned across Facebook, Snapchat, Instagram, TikTok and YouTube.
  • Part of a team that generated over $500,000 in monetization revenue in Q4 and $250,000 in January 2024.
  • Generated over 1 billion video views, 600 million engagements, and over 300,000 new followers to accounts I managed during my time at the company.
  • Oversaw and managed a team of 6 that included: Content Planners, Video Editors, and Video Researchers to ensure creative copy was written across all content posted, videos were edited to brand standards and delivered on time and the highest performing content across social media was sourced.
  • Pitched and created new formats and brands for both Facebook and Snapchat platforms.

Freelance Social Media Manager

Teleios Global FZ LLC
Dubai, UAE
05.2023 - 09.2023
  • Created and implemented Social Media and Content Strategy across all brand's Social Media Platforms, which include: Instagram, Facebook, YouTube, and TikTok.
  • Developed and implemented all Paid Media strategies across Meta Ads Manager and Google Ads. Generated over AED 200,000 in revenue through Social Media Lead Generation campaigns during time at company.
  • Produced and implemented Email Marketing campaigns for both Teleios Dome and Teleios Official Racing Simulators. Generated over AED 250,000 through promotions on venue hire and simulator sales through campaigns.
  • Built relationships with a plethora of Influencers in order to create and implement effective Influencer Marketing campaigns.
  • Worked closely with Head of Marketing to ensure all Events and Brand Activations across Social Media and traditional Marketing platforms performed effectively.
  • Prepared design briefs for graphics, videos and Social Media campaigns to be featured across all Social Media platforms.
  • Managed team of Graphic Designers and Video Editors and managed all day-to-day operations within Marketing team.

Channel Manager

SB Media Group
Dubai, UAE
05.2022 - 05.2023
  • Developed and executed Social Media strategies across all brands and channels across company portfolio. These brands span all Social Media platforms such as YouTube, Facebook, Instagram, Snapchat, and TikTok.
  • Managed curation of all content across brand's content following company values and tone of voice, optimizing SEO and SEM where needed.
  • Generated 12 billion video views, 2.5 billion engagements, and 15 million new followers across all Social Media Platforms.
  • Generated over $3 million through organic social media monetisation.
  • Executed and monitored all campaign and branded content activations across all Social Media platforms, compiled all metrics and analytical data into reports in order to make informed suggestions to improve content output and to aid video production team.
  • Produced photo and video content using Adobe Photoshop, Premiere Pro and Canva in order to drive traffic to company website via social platforms.

Digital & Social Lead

P&B Social Ltd
Manchester, UK
06.2021 - 05.2022
  • Responsible for onboarding of new clients, overseeing and managing all account managers, and developing, overseeing, and implementing overarching social media and digital marketing strategies for new and existing clients.
  • Onboarded 7 new clients and built effective teams to facilitate them.
  • Hired and trained over 10 new staff members that range from Account Managers to Social Media Managers, Video Editors, and Producers.
  • Boosted engagement rates across all client's social media platforms by 63% on average.
  • Ran paid Facebook advertisements using allocated budgets and performance data to achieve maximum ROI.
  • Performed regular research to stay ahead of emerging social trends in order to ensure all clients would remain leaders in their respective industries.
  • Worked closely with company’s CEO and Co-Founder to build out pitches and media decks for new clients, campaign planning for existing clients and producing analytical reports for both business and clients performance.

Social Editor

LADBible Group
Manchester, UK
01.2018 - 04.2021
  • Oversaw and implemented social media strategy across world's biggest online publisher, UNILAD. Primarily focused on content output across brand's Facebook & Instagram accounts.
  • Scheduled social media posts using Creator Studio, optimized reach, and maximized community engagement.
  • Generated over 100 Billion video views, 17 Billion engagements, and 20 million new followers over time spent at UNILAD, regularly featuring as most viewed entertainment creator. Data tracked by Tubular Labs.
  • Grew Sniffr Media Facebook page to 250,000 followers, and generated over 100 Million video views, which in turn generated over £100,000 in revenue through monetization and paid content licensing across 6-month period, page now re-branded as LADBible New Zealand.
  • Managed community of over 100,000 people and engaged with them regularly.
  • Created engaging original video and picture content that generated millions of views through going 'viral'.

Education

Bachelor of Arts - Marketing Management (2:1)

Manchester Metropolitan University
Manchester
09.2012 - 05.2016

Skills

  • Strategic Planning
  • Data Analysis
  • Content Analysis
  • Content Management
  • Content Curation
  • Adobe Creative Suite
  • Platform Growth
  • Paid Media
  • Google Analytics
  • SEO/SEM
  • Copywriting
  • B2B social media campaigning
  • IG Reels
  • Google Ads
  • PPC Optimisation
  • Content Publisher Tools

Timeline

Social Media Lead

Dose of Society
01.2025 - Current

Social Media Lead

JD Studios
11.2024 - 01.2025

Social Media Manager

The Social Lemon LTD
05.2024 - 11.2024

Performance Growth Manager

Jellysmack
10.2023 - 03.2024

Freelance Social Media Manager

Teleios Global FZ LLC
05.2023 - 09.2023

Channel Manager

SB Media Group
05.2022 - 05.2023

Digital & Social Lead

P&B Social Ltd
06.2021 - 05.2022

Social Editor

LADBible Group
01.2018 - 04.2021

Bachelor of Arts - Marketing Management (2:1)

Manchester Metropolitan University
09.2012 - 05.2016

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Siddharth Rao