Sian Lepperd
Tonbridge,Kent
Summary
Accomplished professional specializing in full-funnel media strategy and print media leadership. Demonstrated success in building client relationships and achieving outcomes through strategic planning and forecasting. Expertise in commercial negotiation, budget management, and financial forecasting. Proven track record of enhancing team dynamics and promoting continuous development within organizations.
Overview
11
11
years of professional experience
3
3
years of post-secondary education
Work history
Client director
The Specialist Works Ltd
London
01.2025 - Current
- Drove client alignment, commercial efficiency, and measurement frameworks.
- Supported senior stakeholders with scenario planning and long-term strategic direction
- Developed comprehensive full funnel strategies to achieve revenue and awareness targets.
- Maximised media coverage through effective strategic planning and communication.
- Collaborated with cross-functional teams to ensure campaign alignment with client objectives.
- Delivered market research to identify emerging trends and growth opportunities.
- Fostered collaboration, increasing team productivity and efficiency.
Client Director
Pintarget
London
09.2022 - 12.2023
- Crafted hyper-local strategies for brands with specific store networks or catchment area requirements.
- Established proximity-led planning frameworks to enhance localized activations.
- Transformed client commercial challenges into focused media plans.
- Directed cross-functional teams to execute multi-location campaigns.
- Collaborated with clients to optimise budgets while maximising campaign impact.
Print Media Director
Connections
London
02.2015 - 08.2022
- Department lead for inserts, door drops, press and DM.
- Negotiated major publisher deals and commercial value
- Developed comprehensive print media strategies that enhanced brand visibility and ROI
- Managed production schedules to ensure timely delivery of print materials for campaigns and events.
- Fostered strong relationships with key stakeholders to enhance collaboration and trust.
- Enhanced team performance through ongoing coaching and development initiatives,.
- Developed team-building strategies that enhanced collaboration and morale among staff.
- Collaborated with finance team for accurate budgeting and forecasting.
Education
Professional Development Certificate - Marketing
Mini MBA in Marketing - Mark Ritson
Remote 10.2022 - 11.2022
CPD (Continuing Professional Development) - Marketing
IPA Commercial Certificate (Advanced)
Remote 01.2018 - 01.2018
BA Honours - Marketing
Communication, Culture and Media (2:1)
Coventry 09.2004 - 06.2007
Skills
- Full-funnel media strategy
- Client leadership and relationship building
- Scenario planning and forecasting
- Print media expertise
- Commercial negotiation
- Team leadership and coaching
- Hyper-local planning
- Budget management and optimization
Accomplishments
Named in Media Week’s 30 Under 30 (2012), recognising emerging talent in the UK media industry.
Awarded People Manager of the Year (2016) — voted for by team members.
Recognised with the company’s PICK Award (Passion, Inquisitive, Caring & Knowledge), nominated by peers for consistently embodying these behaviours
Negotiated a major publisher deal delivering the equivalent of £2m client spend in GP over 12 months.
Proudly supported and developed multiple team members who have since progressed into senior roles.
Affiliations
- Gardening and home design projects (three full house renovations)
- Walking and hiking adventures with my family and dog.
- Enjoying friends, family and social experiences
- Attending concerts, gigs, festivals and theatre.
References
References available upon request.
Timeline
Client director
The Specialist Works Ltd
01.2025 - Current
Professional Development Certificate - Marketing
Mini MBA in Marketing - Mark Ritson
10.2022 - 11.2022
Client Director
Pintarget
09.2022 - 12.2023
CPD (Continuing Professional Development) - Marketing
IPA Commercial Certificate (Advanced)
01.2018 - 01.2018
Print Media Director
Connections
02.2015 - 08.2022
BA Honours - Marketing
Communication, Culture and Media (2:1)
09.2004 - 06.2007