Sian Ellaby
Manchester
Summary
Accomplished professional with expertise in project management and strategic account management, leveraging CRM platforms such as Salesforce, HubSpot, Zoho, and SharePoint to drive performance analysis and inventory insights. Committed to enhancing strategic account planning to achieve business objectives and foster long-term client relationships. Excelled in leading cross-functional teams and delivered innovative campaign strategies resulting in increase client satisfaction and retention.
Overview
15
15
years of professional experience
Work history
Senior Account Manager
PepsiCo Digital Channel
Stamford, (Remote)
11.2021 - 09.2025
- Demonstrated success as Senior Account Manager, achieving an 18.6% increase in sales over the previous year through strategic planning, client relationship management, and effective team leadership.
- Managed total end-to-end promotional premium merchandise requirements, overseeing the entire process from initial concept brief through quotes, proof approvals, and quality standards to the successful delivery of all items on time.
- Supported development of strategic plans and managed execution of initiatives on digital commerce platforms, including process and feature enhancements, sales analysis, category and brand refreshes, marketing communications, and content development.
- Developed market business plans by conducting thorough research on customers and trends. Identified key stakeholders and created strategies to build relationships with each.
- Promoted to Senior Account Manager in April 2023, building on prior success as an Account Manager from November 2021 to April 2023.
Sales and Events Specialist
Salice America
Charlotte, USA
10.2017 - 11.2021
- Partnered with General Manager and Director of Distribution to successfully launch multi-million-dollar accounts, serving as the primary contact for their purchasing teams.
- Established strong rapport with customers and managed key accounts, contributing to sales growth and implementing effective upselling strategies. Acted as liaison between outside sales team and top customers to maintain robust relationships.
- Managed CRM (Salesforce) to track salesmen visits to customers and distributors, ensuring timely follow-up with leads, current customers, and distributors.
- Facilitated and executed international trade shows by collaborating with marketing teams and organizers. Led designation of strategy and event requirements for successful outcomes.
- Ran event operations, negotiating contracts for hotels, meeting venues, food and beverage, and travel for national sales meetings and trade shows.
- Assisted with various marketing tasks, including advertising, trade show booth layouts, maintaining product photograph library, and ordering promotional items to enhance brand visibility and support sales efforts.
Merchandising Manager
Bloomingdale’s
Schaumburg, USA
09.2014 - 08.2017
- Proficiently executed merchandising strategies through the creation and implementation of visually appealing displays to enhance product presentation and drive sales growth.
- Conceived aesthetically pleasing displays to strategically showcase products, contributing to increased sales and an enriched shopping experience for customers.
- Successfully managed operational tasks, including processing weekly shipments, handling Return to Vendors, executing markdowns, implementing price changes, and managing product transfers.
- Planned and executed various events, both in-store and out, fostering collaborations with malls, organizing fashion shows, and coordinating press releases for enhanced brand visibility and customer engagement.
- Created and implemented a comprehensive procedural manual designed for regional use, ensuring standardized operational processes and efficiency across the region.
Assistant Manager
Sephora
Orland Park, USA
03.2011 - 09.2014
- Oversee all visuals, manage floor changes, and merchandise flex space, ensuring adherence to store merchandising standards, brand partnerships, and compliance with sales and payroll requirements.
- Plan and execute in-store events to demonstrate customer appreciation and promote specific brands, contributing to a positive shopping experience and brand engagement.
- Recruit, train, and hire new sales associates and leads. Develop seasoned employees to provide excellent client service, including writing reviews and creating development plans for continuous improvement.
Education
Associates of Applied Science - Fashion Merchandising
College of DuPage
Glen Ellyn, USASkills
- Project Management
- CRM: Salesforce
- CRM: HubSpot
- CRM: Zoho
- CRM: SharePoint
- Merchandising
- Strategic Account Management
- Leadership
- Strategic Account Planning
- Performance Analysis
- Inventory Insights
- Trade Shows & Events
- Product Implementation
Websites
Affiliations
- Travel, Pilates, Cooking, Rowing, Football
References
References available upon request.
Timeline
Senior Account Manager
PepsiCo Digital Channel
11.2021 - 09.2025
Sales and Events Specialist
Salice America
10.2017 - 11.2021
Merchandising Manager
Bloomingdale’s
09.2014 - 08.2017
Assistant Manager
Sephora
03.2011 - 09.2014
Associates of Applied Science - Fashion Merchandising
College of DuPage
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