Shuyu Wen

China's social e-commerce platform with 260+ million monthly active users, predominantly 70% Gen Z, and 69 million content creators.

Campaign Marketing:

- Led and executed highly targeted marketing campaigns, achieving a remarkable 60% growth in domestic market sales through a successful collaboration with L'Oréal.

Branding Strategy:

-Employed a strategic branding approach to position the brand within the cosmetics industry, resulting in a significant enhancement of brand recognition.

Content Creation:

-Authored and published a prolific portfolio of 1000 high-impact posts, each garnering between 2,000 to 5,000 likes.

Data-Driven Decision Making:

-Proficiently conducted in-depth data analysis, resulting in the optimization of content creation strategies and the consistent improvement of user engagement metrics.

-Successfully nurtured a dedicated fan base, with a demographic distribution of 75% female and 15% male, primarily within the 16-35 age group, while consistently achieving a monthly follower growth rate of 10%

Nanjing Broadcasting System (NBS) is a regional media platform with a program reaching an audience of over 20 million people and generating annual revenue exceeding 600 million RMB.

Media Management:
-Produced and edited health and medical-related short videos for the "Health Square" radio program, accumulating over 6 million views.
-Authored medical articles for the "Health Square" WeChat public account, with an average reading count of 2,000 per article.

Community Management:
-Successfully established and managed seven distinct WeChat communities, each with a maximum membership of 500 individuals.
-Tailored daily engagement for each age group, sharing health-related topics and medical knowledge.
Responsively addressed inquiries and provided medical advice, cultivating a strong sense of community support.

Project Management:
-Collected and developed 12 socially relevant topics from the audience, creating new radio content for "Health Square."
-Topics such as "Protecting Children from Celebrity Influence" and "Maternal Health Protection" generated enthusiastic responses, achieving a daily listening rate of up to 78% and contributing to an overall enhancement of program quality.

Marketing and Advertising Abilities:
-Crafted advertising copy and provided voiceovers for the "Health Square" channel, primarily promoting local healthcare projects and traditional medicinal cuisine in Nanjing, resulting in a 30% increase in sales.

Multimedia Production Skills:

-Proficient in multimedia production techniques, consistently delivering captivating news videos aligned with current trends, prominently featured in the evening news program.

-In June 2021, produced a viral video exposé on food safety issues at a local market, highlighting counterfeit pork injections. It garnered over 500,000 views and widespread acclaim.

Interviewing and Editorial Judgment:

-Utilized strong interviewing skills for comprehensive special news reports.

-In August 2021, strategically conceptualized and edited a successful special news feature, attracting up to five million viewers, showcasing remarkable agricultural cooperation achievements in Tainan and Shanwei.

Writing and Multi-platform Adaptation:

-Proficient in crafting compelling written content, resulting in a 20% monthly viewership increase.

-Adapted content effectively for various platforms, including the WeChat public account and local online news outlets in Shanwei.