SHUNEMI MIRACLIN
Crawley,West Sussex
Summary
Motivated and detail-oriented marketing graduate with BSc and MSc qualifications and strong academic experience in consumer behaviour, e-commerce, and marketing strategy. Experienced in conducting research-based projects, analysing consumer trust and loyalty among UK millennials, and developing strategic marketing proposals. Skilled in academic research, market analysis, campaign planning, and report writing, with foundational knowledge of digital marketing and social media concepts.Career goals include leveraging insight generation to drive innovative marketing strategies that enhance customer trust and loyalty. Excellent communication, teamwork, and problem-solving skills, and highly adaptable with a strong willingness to learn new tools and marketing techniques. Seeking entry-level marketing opportunities to apply analytical and strategic skills to real-world business challenges.
Overview
2
2
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work history
Team Member / Barista
Starbucks
Crawley, West Sussex
01.2025 - Current
- Provided exemplary customer service in fast-paced settings, boosting customer satisfaction.
- Assisted team members in achieving operational objectives and enhancing store efficiency.
- Cultivated effective communication and problem-solving abilities through daily interactions with customers.
- Handled multiple responsibilities simultaneously, showcasing time management and adaptability.
- Ensured compliance with company standards and meticulous attention to detail.
Academic Research Project – Marketing
University of Roehampton
London, Greater London
08.2024 - 01.2025
- Assisted in conducting an academic study on factors influencing consumer trust and loyalty in UK e-commerce among millennials.
- Supported the analysis of key drivers including brand credibility, website usability, data security, customer experience, and social proof.
- Contributed to critical literature reviews and secondary research to identify consumer behaviour trends.
- Helped translate research insights into practical marketing and customer retention recommendations.
- Developed basic analytical research and report-writing skills relevant to marketing roles.
Marketing Strategy Project – Dyson
University Coursework
London, Greater London
04.2024 - 05.2024
- Assisted in analysing Dyson’s market positioning and target audience.
- Supported evaluation of competitive landscape to inform project direction.
- Contributed to developing a marketing campaign proposal aligned with brand objectives.
- Facilitated assessment of marketing channels and messaging for improved customer engagement.
- Helped present strategic recommendations based on market analysis and consumer insights.
Education
MSc - Digital Marketing
University of Roehampton
London, United Kingdom 09.2023 - 01.2026
Bachelor - Computer Science
Bharathidasan University
India 06.2019 - 05.2022
Skills
- Consumer Behaviour Analysis
- Market Research (Academic)
- Marketing Strategy Fundamentals
- Brand Positioning Concepts
- Customer Trust & Loyalty Concepts
- Digital Marketing Fundamentals
- Social Media Marketing Concepts
- SEO Fundamentals
- Presentation Skills
- Communication Skills
- Problem Solving
- Team Collaboration
- Time Management
- Insight Generation
Certification
- HubSpot Certification - SEO, Social Media Marketing, Content Marketing
- Google Certification -Fundamentals of Digital Marketing, Google digital Marketing& E-Commerce
Custom Section
Digital Marketing & Consumer Strategy Projects, University of Roehampton, London, Designed and executed simulated digital marketing campaigns targeting consumer segments, including persona development, platform selection, and content strategy., Analysed social media performance metrics (engagement, reach, impressions) to optimise content strategy., Developed creative assets aligned with consumer insights and brand positioning., Applied consumer behaviour frameworks to assess digital touchpoints and recommend data-driven improvements.
Interests
- Creative writing and visual design
- Traveling and exploring new cultures
- Painting, drawing, or sculpting
- Photography, or video editing
Timeline
Team Member / Barista
Starbucks
01.2025 - Current
Academic Research Project – Marketing
University of Roehampton
08.2024 - 01.2025
Marketing Strategy Project – Dyson
University Coursework
04.2024 - 05.2024
MSc - Digital Marketing
University of Roehampton
09.2023 - 01.2026
Bachelor - Computer Science
Bharathidasan University
06.2019 - 05.2022