Shruti Sharma
Account Manager
Summary
Results-driven marketing professional with over 4 years of experience in managing end-to-end campaigns, leading cross-functional teams, and driving brand growth. Skilled in strategic planning, digital marketing, client relations, and performance analysis, with a track record of achieving measurable improvements in engagement and ROI, and finding new ideas right before falling asleep.
Overview
5
5
years of professional experience
Work History
Customer Team Member
The Co-operative Group
2 2024
- Assisted with day-to-day customer service operations, contributing to a 15% increase in customer satisfaction scores
- Implemented new organizational processes that improved team efficiency by 10%.
Account Manager
WATConsult (Dentsu International)
06.2021 - 05.2022
- Promoted from Executive to Manager within 7 months by exceeding client KPIs and delivering award-winning campaigns
- Managed a team of four, coordinating complex advertising strategies across digital platforms, leading to a 25% increase in client engagement
- Curated campaigns recognized with industry awards, including a mCube Award and Sammie Award.
Client Servicing Executive
Greysell Advertising
08.2019 - 10.2020
- Spearheaded marketing initiatives for major clients like ICICI and Bharti AXA, driving a 20% increase in campaign effectiveness
- Developed cross-channel content strategies for both online and offline media, resulting in a 15% client retention improvement.
OnePlus Marketing Campus Ambassador (Intern)
Chtrbox
11.2018 - 01.2019
- Contributed to creative brainstorming sessions, enhancing brand engagement by developing tailored social media content
- Conducted in-depth analysis of brand presence on social platforms, leading to actionable insights for content strategy.
Social Media Marketing Intern
Teach for India
08.2017 - 11.2017
- Created innovative social media content, increasing followers by 10% within three months
- Designed weekly contests that generated over 20% more engagement than previous activities.
Client Servicing Intern
Ogilvy &Mather
04.2017 - 06.2017
- Supported client servicing initiatives for major brands like Vodafone and Yatra, contributing to client satisfaction improvement
- Gained experience in cross-functional agency roles, enhancing my understanding of the end-to-end campaign process.
Education
MSc. Marketing -
University of Bristol
Bachelors in Mass Media (Advertising) - undefined
Sophia College for Women
Skills
Digital Marketing: Social Media Strategy, Content Creation, SEO/SEM, Influencer Marketing
Client Relations: Account Management, Client Servicing, Stakeholder Communication
Campaign Management: Project Management, Creative Briefing, Performance Analysis
Technical: Adobe Creative Suite, Google Analytics, Microsoft Office Suite, CRM Software
Research & Analysis: Data Collection, Market Research, Consumer Behavior Analysis
Leadership & Teamwork: Team Coordination, Mentoring, Cross-functional Collaboration
Accomplishments
- Acknowledged by Social Samosa for creative contributions to Kotak Mahindra Bank's social media on topical days.
- Contributed to WATConsult's recognition as Campaign Agency of the Year in Digital Innovation.
- Winner of mCube Award for Best ATL Campaign (2021) for the Bhondu Just Chill campaign with IndiaFirst Life Insurance.
- Awarded Sammie Award (2021) by Social Samosa in the BFSI Insurance category.
Projects
- Led research on children's consumption of mythological animated shows on OTT platforms for ages 6-12, revealing insights to refine content strategies.
- Directed the Bajaj Insurance Diwali digital film project, which drove a 30% increase in viewership and engagement.
- Oversaw the Kotak Insurance Karwa Chauth comic strip storyboard project, enhancing brand relevance through cultural alignment.
- Managed Tata Motors' Motor Mentors podcast campaign, including logo redesign and podcast launch, leading to a 40% increase in brand visibility.
- Actioned Facebook live for The Giving Tuesday India campaign conducted by the Gates Foundation and led the main Digital Film for Giving Tuesday India resulting in 15% more traffic on the website.
Timeline
Account Manager
WATConsult (Dentsu International)
06.2021 - 05.2022
Client Servicing Executive
Greysell Advertising
08.2019 - 10.2020
OnePlus Marketing Campus Ambassador (Intern)
Chtrbox
11.2018 - 01.2019
Social Media Marketing Intern
Teach for India
08.2017 - 11.2017
Client Servicing Intern
Ogilvy &Mather
04.2017 - 06.2017
Customer Team Member
The Co-operative Group
2 2024
MSc. Marketing -
University of Bristol
Bachelors in Mass Media (Advertising) - undefined
Sophia College for Women