Shruti Makharia

· Client Servicing and Project Management for Park Avenue & Tata AIG Life

· Communicated between internal and external teams, clients and vendors to drive and execute successful ad campaigns

· Identified client business needs by gaining understanding of goals, objectives and processes.

· Strengthened client relationship with proactive and collaborative approach to managing needs.

· Strategic communication counsel for start-ups and early-stage ventures

· Built effective media strategy for brands across the lifestyle, technology, gaming and entertainment sector

· Media voice evaluation and positioning, image building for brands through media relations, influencer engagement, content creation and media collaborations

· New business development and setting up the digital and influencer vertical for Actimedia India

· Secured high-value accounts through consultative presentations and effective media solutions

· Established clear benchmarks for team growth and monitored individual and team progress

· Clients Serviced include NODWIN Gaming, OPPO, Realme Mobiles, ITC Hotels, Havaianas, ARROW, US Polo Assn, Ariel and Tide India, Bata India, Faballey, Limeroad.com, Alila Diwa Goa

· Planning and executing an effective media and influencer strategy for one of the biggest F&B clients – PepsiCo India

· Rebuilding the image for Reebok India as they focused on an aggressive comeback in the sports lifestyle segment through effective media presence, digital collaborations and events

· Improved account management by predicting media interest and trends, competition analysis and recommending proactive solutions

· Contributed to the annual media revenue goals through effective media campaigns

· New business development and client servicing

· Client rooster included PepsiCo India, Reebok India, Lakme, Himalaya Water, Ponds and HP.

· Client servicing and media planning for clients in the lifestyle, technology, and entertainment sector

· Analyzed brands and competition to enhance understanding of effectiveness and client needs

· Artist management and digital image consulting for talent management companies like Yashraj Films, CA Media, Excel Entertainment

· Built and strengthened long-lasting client relationships based on performance and result oriented approach

· Clients serviced include Forevermark Diamonds, De Beers, Skechers India, YashRaj Films, Excel Entertainment and Bata India, Arvind Fashions Limited, CA Media

· Actively serviced clients and crafted the media strategy for the organization's e-commerce and consumer wing

· Strengthened media image of brands through proactive pitching and media collaborations

· Content creation for brands, spokesperson profiles and web presence

· Ventured into blogger activation- a first for most brands handled during my tenure

· Prepared forecasts and mapped data to drive valuable insights for the PR roadmap in annual plans

· Clients serviced included Myntra.com, Skechers, Johnson and Johnson and Cadbury India