Shriya Bhide

Data Analysis & Campaign Strategy (Pixel 10 Launch)

• Analysed large Excel dataset (≈1,000 data columns) provided by Google to support pre-launch decision-making for Pixel 10 smartphone.
• Evaluated performance of three advertising creatives (Power, Creativity, Daily Utility) to identify strongest driver of sales.
• Calculated cost-per-sale by platform to assess campaign cost-effectiveness and ROI.
• Segmented performance data by demographics (age groups, cities, interests) to identify differences in creative effectiveness.
• Used data insights to recommend optimal creative strategy and platform mix for global product launch.
• Presented findings using charts, tables, and concise slide/summary format to support stakeholder decision-making.

• Provided excellent customer service, addressing queries and resolving issues efficiently.
• Assisted customers with product selection, purchases, and returns to ensure satisfaction.
• Maintained organized displays and stock, supporting smooth store operations.
• Handled cash, card payments, and basic record-keeping accurately.
• Developed communication, problem-solving, and teamwork skills in fast-paced environment.