Shreya Malhotra
London
Summary
Driven professional with strong organisational skills, adept in content creation and social media management. Possesses excellent communication abilities and keen eye for detail. Ready to elevate brand visibility and drive engagement through innovative digital strategies.
Overview
2
2
years of professional experience
Work history
Digital marketing assistant
South Place Hotel
London
04.2024 - Current
- Utilised various content management systems, improved workflow efficiency.
- Maintained up-to-date knowledge of industry developments in order to inform strategic planning sessions.
- Collaborated with broader marketing team on integrated campaigns, ensured brand consistency across channels.
- Developed engaging email marketing campaigns, improving customer retention rates.
- Coordinated social media campaigns for increased brand engagement.
- Liaised closely with clients during campaign development process ensuring satisfaction and clarity at all stages.
- Enhanced website traffic with consistent blog updates and SEO optimisation.
- Conducted comprehensive market research to identify online trends and opportunities.
- Implemented pay-per-click advertising campaigns, drove targeted web traffic.
- Analysed website analytics, providing actionable insights for strategy refinement.
- Produced regular reports on key metrics, informed future strategy development.
- Boosted brand visibility by devising and implementing innovative digital marketing strategies.
- Monitored campaign KPIs and reported findings to discuss performance improvements.
- Researched market trends and competitor behaviour to uncover new strategies and revenue streams.
- Coordinated with freelance writers to cultivate winning blog posts aligned with brand vision and SEO best practices.
- Analysed paid and organic website data to enhance Return On Investment (ROI).
Social media marketing intern
Impact Tile Gallery
India
03.2023 - 12.2023
- Optimised landing pages for increased lead generation from social media adverts.
- Participated in brainstorming sessions, contributing fresh ideas for promotional strategies.
- Analysed performance metrics, providing insights into campaign effectiveness.
- Assisted in organising successful social events for client networking and exposure.
- Increased brand awareness by curating engaging content for social media platforms.
- Designed visually appealing graphics for use across multiple platforms.
- Boosted online presence through regular updates and posts on various social media channels.
- Formulated email marketing campaigns to foster customer loyalty.
- Scheduled posts for optimal engagement times via Hootsuite.
- Researched industry trends, keeping the company's digital presence up-to-date.
- Managed and monitored social media accounts, ensuring positive customer interaction.
- Implemented creative campaigns to increase product interest and sales.
- Modelled productive time management skills whilst managing multiple projects concurrently.
- Utilised SEO techniques to drive traffic towards company website.
- Scheduled social media posts and promptly responded to customer messages.
- Created clear agendas and took minutes for weekly planning and content development meetings.
- Generated and optimised Google, Facebook and Instagram Ads to capture high conversion rates.
- Tracked and interpreted social media engagement, reporting key statistics and insights to enable targeted campaigns.
Education
Masters in Digital Marketing -
University of West London
London 01/2024 - 06/2025
Bachelors of Commerce -
MCM DAV College
India 07/2020 - 07/2023
Skills
- Video editing capacity
- Adaptability to new technologies
- Creative campaign designing
- PPC campaign knowledge
- Excel data analysis
- Mobile marketing insights
- Inbound marketing strategies
- Influencer networking
- Email marketing proficiency
- B2B Marketing
Timeline
Digital marketing assistant
South Place Hotel
04.2024 - Current
Social media marketing intern
Impact Tile Gallery
03.2023 - 12.2023
Masters in Digital Marketing -
University of West London
01/2024 - 06/2025
Bachelors of Commerce -
MCM DAV College
07/2020 - 07/2023
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