Shona Park
Lumphanan,Aberdeenshire
Summary
Driven Engagement Manager with exceptional communication and project management skills. Offering strong background in project coordination, relationship building, strategic planning and leading cross-functional teams. Knowledgeable about managing client expectations and fostering positive stakeholder engagement. Skilled in communication, problem-solving, and teamwork.
Overview
22
22
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Lead Engagement Manager
Love to Ride
, United Kingdom
05.2022 - 07.2025
- Delivered behaviour change programme across UK to inspire cycling as an Active Travel mode.
- Executed outreach and engagement strategies connecting with diverse workplaces and communities.
- Organised fun local events and initiatives to reduce participation barriers and enhance opportunities.
- Led project teams to successful completion of tasks.
- Coordinated cross-functional teams, resulting in improved project efficiency.
- Managed client portfolios to ensure customer satisfaction.
- Maintained open lines of communication with clients, fostering trust and loyalty.
- Assessed CRM database use to evaluate account management and growth possibilities.
- Evaluated consumer data to identify improvement gaps and opportunities for engagement.
Regional Coordinator
The Adventure Syndicate Limited
04.2020 - 05.2023
- Increased female participation in cycling challenges, promoting healthy and sustainable travel.
- Collaborated with schools and community groups in the Source to Sea challenge.
- Facilitated adventure bikepacking opportunities as an introduction to bikepacking.
Active Schools Coordinator
Aberdeenshire Council
10.2010 - 05.2022
- Organised sporting opportunities for 10 primary schools and one academy in Aberdeenshire.
- Developed holiday programmes to ensure year-round engagement.
- Recruited, trained, and mentored 60 volunteers to boost community involvement.
- Managed budget to equip clubs sustainably and train volunteers effectively.
- Reported KPIs regularly to Sport Scotland and Aberdeenshire Council managers.
- Collaborated with local stakeholders, clubs, and volunteers on strategic initiatives.
- Exhibited organisational and communication skills throughout role.
- Implemented risk management strategies to mitigate potential issues.
- Explored new opportunities whilst maintaining focus on core responsibilities.
- Managed databases and information systems, maintaining accurate and accessible records.
Program Director and Head Coach
Cypress Ski Club
Vancouver, Canada
11.2006 - 05.2010
- Directed annual programme for on-hill training and dryland fitness sessions.
- Managed 24 staff members and oversaw 300 club participants.
- Organised weekly training groups and coordinated with mountain management for training space.
- Recruited, trained, and mentored coaches from grassroots to FIS competitive levels.
- Oversaw budgeting requirements for multiple programmes reducing unnecessary expenditure.
- Provided leadership in a complex and changing environment, promoted agility and resilience among team members.
- Navigated through challenging situations by applying critical thinking and problem-solving skills.
- Managed and negotiated with key stakeholders, ensuring their investment and support on present and future projects.
Snowsports Development and Marketing Officer
Snowsport Scotland
Midlothian, United Kingdom
10.2004 - 11.2006
- Delivered and managed Snowsports opportunities at Midlothian Snowsports Centre for all skill levels.
- Organised regular events and taster sessions to boost participation rates.
- Developed marketing strategies and promotional material to attract new customers.
- Created an annual event that secured large sponsors and engaged diverse communities.
- Coordinated promotional events, resulting in deeper customer engagement.
- Analysed consumer behaviour trends, informing product development decisions.
- Conducted market research and analysis to identify emerging opportunities and maintain competitive market edge.
Assistant Coach
GB Snowsport
Tarvisio, Italy
01.2006 - 02.2006
- Collaborated with Head Coach to deliver daily on-hill coaching for athletes.
- Managed logistics for various disciplines, ensuring efficient training schedules.
- Coordinated transport for team to training sessions and competitions.
- Participated in coach briefings to align strategies and objectives.
- Developed training courses tailored to athlete needs and competition demands.
Alpine Ski Coach
BRITISH SKI ACADEMY LIMITED
Chamonix-Mont-Blanc, France
10.2003 - 05.2004
- Coached athletes aged 10 to 17, enhancing skills and performance through tailored training programmes.
- Led on-snow training and dryland fitness sessions, improving overall athlete conditioning.
- Transported, coached, and provided daily meals for new FIS athletes at local races.
Education
Bachelor of Arts - BA - Sports Studies
University of Stirling
09.1999 - 05.2003
Skills
- Project management and planning
- Complex communication
- Calm under pressure
- Problem-solving
- Leadership
- Strategic planning
- Strong partner relationship management
- Proactive work attitude
Languages
English
Proficient (C2)
French
Upper intermediate
Italian
Intermediate
German
Intermediate
Affiliations
Regular mountain biker and road cyclist, also enjoy winter sports such as alpine skiing and cross country skiing and wild swimming in the summer.
Certification
Bikeability Scotland Instructor
Emergency First Aid
Equality and Inclusion Training - Scottish Disability Sport
GDPR trained
Alpine Performance Coaching - Canadian Ski Coaching Federation
Timeline
Lead Engagement Manager
Love to Ride
05.2022 - 07.2025
Regional Coordinator
The Adventure Syndicate Limited
04.2020 - 05.2023
Active Schools Coordinator
Aberdeenshire Council
10.2010 - 05.2022
Program Director and Head Coach
Cypress Ski Club
11.2006 - 05.2010
Assistant Coach
GB Snowsport
01.2006 - 02.2006
Snowsports Development and Marketing Officer
Snowsport Scotland
10.2004 - 11.2006
Alpine Ski Coach
BRITISH SKI ACADEMY LIMITED
10.2003 - 05.2004
Bachelor of Arts - BA - Sports Studies
University of Stirling
09.1999 - 05.2003
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