Shohab Wafa
London
Summary
Client-centric sales professional with a solid foundation as a BDR in a leading fintech company, experienced in supporting revenue growth and managing diverse customer relationships. Proven ability to understand customer needs, uncover commercial opportunities, and collaborate cross-functionally to drive business impact. Skilled in strategic communication, pipeline management, and delivering a seamless customer experience. Known for proactive problem-solving, strong relationship-building, and a commercial mindset. Motivated to step into an Account Manager role to deepen customer partnerships, expand accounts, and drive long-term value in a software-led environment.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Business Development Representative
Square
London
04.2025 - Current
- Generated and qualified high-quality pipeline for Square’s sales organisation through outbound prospecting across phone, email, and social channels.
- Consistently exceeded weekly activity and conversion targets, contributing directly to team revenue goals.
- Identified customer needs within SMB and mid-market segments, aligning them with Square’s ecosystem of payments, POS, banking, and commerce solutions.
- Collaborated with Account Executives to develop tailored outreach strategies and improve prospect conversion rates.
- Conducted discovery conversations to understand business pain points and determine solution fit prior to AE handoff.
- Built strong relationships with prospects by delivering clear value propositions and communicating Square’s product differentiators.
- Received positive feedback from leadership for accuracy, professionalism, and customer-centric communication.
Sales Development Representative
GWI
London
04.2024 - 04.2025
- Prospect potential leads through various channels (inbounds, 6Sense, Qualified, LinkedIn, etc)
- Conduct outbound calls, emails, and messaging to initiate conversation with prospects (daily target of 40 calls and 30 emails)
- Assess and pass SQLs to AEs using BANT framework
- Maintain accurate and up-to-date records of interactions and activities in CRM system
- Highlighted product features and benefits in line with prospect's needs, securing demo meetings.
- Identified prospect needs and offered appropriate products and services.
Store Supervisor
Puma
London
01.2023 - 04.2024
- Initiate and develop customer engagement for new partnership awareness and product releases
- Listen to customer needs and objections, offering solutions through consultative selling
- Coach new hires on service skills, surpassing sales targets through knowledge sharing, enablement, and best practices
- Ensure excellent shop floor presentation through standardisation of products and visual merchandising
- Monthly quota: £115K - £175k net revenue
Education
Bachelor of Arts - Architecture and Landscape
Kingston University of London - Grade: 2.1
09.2018 - 07.2022
Skills
- Active listening
- Cold calling
- Consultative selling
- Discovery sessions
- Lead engagement and interaction
- Objection Handling
- Networking
- Pipeline generation
- Product and service knowledge
- Qualifying leads
- Salesforce proficiency
- Sales quota achievement
- Sales strategy development
Languages
English
Native
Dari
Native
Dutch
Intermediate
French
Elementary
Certification
Comprehensive Selling Skills - Issued by Sales Readiness Group
References
References available upon request.
Hobbies/Interests
- Karate (1st degree black belt)
- Brazilian Jiu-jitsu
- CrossFit
- Photography
Timeline
Business Development Representative
Square
04.2025 - Current
Sales Development Representative
GWI
04.2024 - 04.2025
Store Supervisor
Puma
01.2023 - 04.2024
Bachelor of Arts - Architecture and Landscape
Kingston University of London - Grade: 2.1
09.2018 - 07.2022