SHOBHIT BAJPAI
Crewe,UK
Summary
Higher education professional with a focus on enhancing campus experience and student recruitment. Proven expertise in artificial intelligence projects and strategic partnerships, leading to improved learning management systems. Experienced in driving training initiatives that foster innovation and efficiency in educational settings.
Overview
18
18
years of professional experience
4
4
years of post-secondary education
Work history
Marketing Head
Apollo Education UK
Crewe, UK
03.2023 - 07.2025
- Successfully managed acquisition of campus from Manchester Metropolitan University to Apollo UK.
- Partnered with University of Buckingham to launch medical courses at Apollo campus in Crewe.
- Established campus infrastructure, enhancing student enrolment and experience.
- Founded NHS training academy on site, training over 1,000 healthcare professionals.
- Set up OSCE school for nurses, achieving 90% first-attempt pass rate among over 600 trainees.
- Developed largest PLAB/UKMLA academy in UK, training over 2,500 international doctors with 60% PLAB 2 pass rate.
- Collaborated with University of Leicester on articulation programmes and M.Sc courses at Apollo UK.
- Launched joint research centre with UoL in India for precision medicine development, utilising data from both institutions.
Marketing Head
Apollo Knowledge
Crewe, UK & Hyderabad
10.2021 - 03.2023
- Part of the founding team for Apollo University, India.
- Established the end-to-end student enrolment function.
- Responsible for successfully achieving student enrolment targets for the school of health sciences and engineering
- Involved in initiating Postgraduate education (MD) at the two Apollo Medical Schools in India.
- Managed enrolments and quality assurance measures for Postgraduate education (DnB) at 18 Apollo Hospital sites.
- Oversaw the management of 15 nursing institutes for Apollo.
- Set up the Apollo Simulation Centre in India for Postgraduate medical trainees, first of its kind in India.
International Marketing Lead
Apollo International Projects Division
Crewe, UK & Hyderabad
10.2016 - 10.2021
- Worked on strategic international opportunities across key sectors, including Hospitals, Pharmacy, Insurance, and Education.
- Managed to get Apollo appointed as the exclusive recruitment and training partner for NHS out of India (Northwest UK region) in 2016
- Integral member of the core team that established Apollo Radiology Ltd, a specialised entity focused on Teleradiology and radiology-centred academic programmes.
- Leveraged Apollo’s data for AI-driven solutions in medicine.
- Developed UK-based partnerships for Apollo’s online platform for doctors, Medvarsity.
- Established the Royal College of Radiologists’ first overseas exam and training centre in India.
Project Lead
Apollo Hospitals
Hyderabad
02.2014 - 10.2016
- As a new recruit in 2014, utilised my expertise in online and e-commerce marketing to establish the digital wing of Apollo Hospitals.
- This division served as the funnel for all online services provided by the hospital and acted as the customer-facing front.
- Currently, this division drives 25-30% of the top line of Apollo Hospitals' patient business.
- Launched Healthcards, an initiative with Google to consolidate all healthcare data in India for search users.
Marketing & Sales
Other Experience
Mumbai & Hyderabad
01.2008 - 11.2013
- As Marketing Supervisor for Aditya Birla Group, devised and executed national and regional marketing campaigns. Managed media planning and buying, as well as communication agencies. Developed communication strategies and channels for a loyalty programme. Effectively utilised Facebook, Twitter, and YouTube for enhanced customer experience and brand promotion in social media marketing.
- As a Management Associate at JWT, managed a diverse portfolio of clients across sectors, including brands such as Rolls Royce, Tag Heuer, Raymond, Reebok, Lerros, Canon, HSBC, UB Group, and Unilever. Key responsibilities included client servicing, creating pitch presentations, conducting market surveys, and media tracking.
- As a Management Trainee at Ogilvy & Mather, managed the regional account for ITC Hotels and Tishman Speyer Constructions. The scope of work included client servicing, content development, weekly meetings with clients, ideation of campaigns, competition analysis, and execution of national campaigns at a regional level.
Education
Masters - Management
NIFT
India 07.2009 - 03.2011
Bachelor of Business Administration -
ICFAI
India 08.2005 - 04.2008
Skills
- Project management and university operations
- Campus experience and student recruitment
- Artificial intelligence projects
- Strategic partnerships and learning management systems
- Training initiatives
Projects
Set up the e-commerce engine, online analytics, and CRM for Apollo Hospitals, Apollo University, and Apollo Education UK., Built the Teleradiology platform and supported the development of Google’s AI tools for Apollo Hospitals.
Accomplishments
- Played an integral role in setting up the marketing function for the Apollo Knowledge vertical at Apollo Hospitals, which includes Apollo Education UK, Apollo University, three medical schools, an online education platform, and a recruitment division.
- Contributed to the establishment of the global projects and international marketing division for Apollo Hospitals Group, under which the Apollo UK campus was acquired.
- Established Healthcare AI and Teleradiology units at Apollo, focusing on product development and strategic partnerships.
- Part of the team that launched Apollo 24/7, a mobile healthcare integrated app driven by AI, valued at £2 billion in 2024.
- Worked on an exclusive partnership between Apollo Hospitals and Google for health content integration on search.
- Played a key role in transitioning the marketing and communication strategy for Brand Pantaloons following its acquisition by Aditya Birla Group from Future Group.
- Established the JWT-IPAN office in Hyderabad, managing operations and generating revenue through new client acquisitions.
- In my first role at Ogilvy, within four months of joining, I was entrusted with handling the ITC Hotels account and worked with prestigious clients such as Vodafone and the IPL.
CAREER SNAPSHOT
- Duration: March 2023 – Current, Title: Marketing Head, Department: Operations, Marketing, Brand & BD, Organization: Apollo Education UK
- Duration: October 2021 – March 2023, Title: Marketing Head, Department: Marketing, Brand & BD, Organization: Apollo Knowledge
- Duration: October 2016 – October 2021, Title: International Marketing Lead, Department: Operations, Marketing, BD & PMO, Organization: Apollo Hospitals Group
- Duration: February 2014 – October 2016, Title: Project Lead, Department: Operations, Digital Marketing & PMO, Organization: Apollo Hospitals Group
- Duration: August 2012 – January 2014, Title: Marketing Supervisor, Department: Marketing & Brand, Organization: ABG – Pantaloons
- Duration: January 2011 – July 2012, Title: Marketing Manager, Department: Marketing, Organization: Kimaya
- Duration: January 2009 – November 2009, Title: Management Associate, Department: Client Servicing & Planning, Organization: JWT – IPAN
- Duration: January 2008 – October 2008, Title: Management Trainee, Department: Client Servicing, Organization: Ogilvy & Mather
Affiliations
- Fitness
- Travel
- Music
Languages
English
Fluent
Hindi
Fluent
Timeline
Marketing Head
Apollo Education UK
03.2023 - 07.2025
Marketing Head
Apollo Knowledge
10.2021 - 03.2023
International Marketing Lead
Apollo International Projects Division
10.2016 - 10.2021
Project Lead
Apollo Hospitals
02.2014 - 10.2016
Masters - Management
NIFT
07.2009 - 03.2011
Marketing & Sales
Other Experience
01.2008 - 11.2013
Bachelor of Business Administration -
ICFAI
08.2005 - 04.2008
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