Shivtej Murthy Pullabhatla

Sales and Marketing Professional with 6+ years of experience, adept at leveraging data analysis and SEO to drive marketing success. Proficient in Salesforce and Adobe Enterprise, excelling in content management and project coordination. Passionate about crafting innovative strategies that enhance customer engagement and lead generation, while maintaining a detail-focused approach to ensure effective outcomes.

• Measuring the Impact of Video Content Marketing on Brand Awareness and Recall – Nestlé (FMCG), University of Hertfordshire, MSc Management with Digital Marketing,

Investigated how video content influences brand awareness and recall for Nestlé products.

Conducted primary research through surveys and interviews; analysed data using statistical tools.

Evaluated the role of video marketing in digital strategy and recommended best practices for engagement and retention.

• Advertising and Sales Promotion Strategy – Maruti Suzuki (Varun Motors Pvt Ltd), Aurora PG College, MBA Marketing,

Analysed advertising and promotional techniques used by Varun Motors to enhance brand visibility.

Assessed consumer response to different campaigns and their impact on sales performance.

Proposed strategies to improve ROI on promotional activities and customer outreach.