SHIVANI RAMI

• Support the Prospect Engagement Manager in the development of holistic prospective student customer journeys: events, digital and print communication, social media interactions and web journeys, in order to drive customer conversion rates across all stages of engagement
• Ownership and execution of email marketing plans, creating storytelling content and building emails to guide prospects through their application journey. Create, manage and segment audience lists, as well as test and report on campaign success
• Work with the Acquisition team to implement the conversion strategy in a way that enables us to acquire, convert and retain more engaged and loyal applicants, driving ROI and enabling the University to meet its recruitment targets
• Support the development and implementation of an overarching student communications plan from enquiry to enrolment using appropriate levels of audience segmentation to deliver personalised and relevant touch-points
• To work with the Insight, CRM and Digital teams to leverage data to understand the changing needs of target audiences and to adapt and improve engagement plans to ensure a positive prospect experience
• Work with the other internal Marketing & Communications teams to produce storytelling content to address and meet the needs of students that is indirectly supporting their course choice, including video and photography for multi-channel distribution
• Work closely with the recruitment events team to shape and deliver events that are exemplars in the higher education sector, showcasing the University and delivering an exceptional experience for prospective students and parents/guardians

• Day to Day responsibility for assessing applications in line with programme selection criteria, meeting set targets and tight deadlines
• Create eective and sustainable marketing campaigns using cross-channel marketing platforms e.g
• Iterable, DotDigital
• Create content on Multiverse's social media platforms e.g
• TikTok, LinkedIn, Instagram
• Be responsible for my own client deals and make sure the client is in line with our procedures and processes
• Generate NPS Surveys for Clients and Candidates to collect valuable market research
• Responsible for client fullment and making sure the client is happy with the candidates we present to them
• Develop detailed and up-to-date knowledge of the end to end application process and eligibility criteria for levy funding in order to support Account Executives to provide accurate information to clients and candidates
• Understanding and using dierent Marketing Tools for our Email and SMS marketing
• I Dotdigital and Iterable as our marketing tool as it allowed us to automate and personalize our content that we are sending out
• Proven very eective as you can ensure you're always using the right channel to drive customers into action
• Attending events and presenting to a large audience including SEOs and Senior Management Recording performance of how well campaigns are doing using the dierent KPI's
• Collect Marketing Data via Salesforce EG Click Rate, Branding, Emails
• A-B testing on marketing research
• Work closely on DEI projects and events with a wider team.

• Multi-Platform Advertising Email Marketing - A/B Testing, Continuously improve our email marketing by conducting A/B tests on various elements, such as subject lines, email copy, images, and calls to action, to determine what resonates best with our customers and clients
• Send welcome emails when a new client or customer subscribes to our email list, send them a welcome email
• Make sure to include a warm greeting from Microsoft, an introduction to our brand, and links to useful resources on out website
• Creating and Posting Adverts on Social Media primarily on LinkedIn and working closely on their website
• Platforms B2B/B2C (Via Lenavo and Linkedin) Creating SEO optimised content across the entire digital infrastructure Maintaining industry relevance by identifying identifying and analysing the latest digital trends and tech developments in mobile marketing
• Tracking and analysing important metrics that aect website trac, service quotes and target audiences.

• Worked on their Social Media platforms (Instagram, Twitter & YouTube) Worked side by side with the branding team to make our brand more eective and reachable to the correct audience
• Collected PPC when our adverts went live on our website Used ASANA to keep track of marketing requests and what needs to be done at a time scale
• Collected Market Research and Conducted feedback sessions from dierent target audiences in order to collect accurate market research.

• Shadowed my mentor on the work they did and their dayto-day activities Prepared presentations to senior management on my ideas of improving Windows 11/12