Shilpa Banerjee

• Led cross‑functional engagement across Data Architecture, Data Science and Data Governance teams, strengthening internal communication flow and building a cohesive community identity.
• Acted as a trusted advisor to senior stakeholders, shaping narratives and translating complex data topics into clear, meaningful messages for internal audiences.
• Designed and delivered communication‑driven capability uplift programmes with Google Cloud, upskilling 45% of the organisation and improving colleague confidence and alignment.
• Built a reporting and storytelling framework using GCP and Looker, enabling 60% data‑led decision‑making and improving leadership communication clarity.
• Standardised communication methodologies across teams through newsletters, training content, and internal channel posts, improving message consistency and colleague engagement. Tools: GCP, GA4, Power BI, PowerApps, SharePoint, Tableau, Looker, Excel, Miro, Azure, Poppulo. Achievement: Earned Google Cloud Professional Data Analyst certification after 6 months of intensive training and hackathons.

• Simplified complex technical insights into clear, accessible communication for non‑technical stakeholders across digital and marketing teams.
• Ensured quality and consistency of messaging by identifying knowledge gaps and coordinating training and process alignment.
• Strengthened stakeholder relationships through proactive communication, expectation management and collaborative problem‑solving. Tools: Adobe Analytics, Excel, Jira

• Produced and communicated MI insights (AHT, KPI, SLA, Billable Hours) to leadership teams, enabling informed decision‑making and operational improvements.
• Recommended improvements to enhance colleague experience and performance clarity.
• Automated reporting processes reduce complexity and improve communication efficiency. Tools: Dynamics 365, Advanced Excel, VBA, SQL

• Led communication‑heavy transformation work for a Swiss Bank, improving its business model by 60% through enriched reporting and stakeholder engagement.
• Delivered insights and narrative‑driven recommendations for a major US insurer, shaping strategic communication and customer‑centric messaging.
• Created dashboards and communication assets to support leadership's understanding of customer journeys and marketing effectiveness. Achievement: Awarded Star of Business for delivering results that helped the client exceed 70% of their target ahead of schedule. Tools: Salesforce, Brandwatch, Excel, NodeXL, Gephi, PowerPoint

• Led digital communication and brand engagement strategies for major entertainment clients, including segmentation, messaging, and audience‑specific content.
• Managed real‑time communication during high‑visibility campaigns, strengthening stakeholder trust and audience connection. Achievement: Twice awarded Star Employee for exceptional communication delivery. Tools: Salesforce, Brandwatch, Meta, Excel, PowerPoint, Tweetdeck, Photoshop

Social media and content analyst roles at Customer Centria, Maharashtra Economic Development Council (MEDC India), Social Wavelength (now Mirum), and Cheers Interactive. Built foundational expertise in brand analytics, content strategy, digital reporting, and stakeholder communication.