designer/photographer
Sheryl Shen
ByteDance (TikTok Shop)
Edinburgh,United Kingdom
4
years of post-secondary education
1
year of professional experience
Work history
E-commerce Operations Intern (Japan Market)
8 Months- Lead the creation of digital assets for high-traffic campaigns, such as Black Friday, utilizing Figma to design banners and landing pages tailored to the Japanese market's aesthetic preferences.
- Developed targeted visual deliverables for large-scale promotional strategies, aimed at increasing user engagement during peak sales periods.
- Enhanced visual hierarchy and streamlined user navigation flow through contributions to visual iterations for TikTok Shop marketplace.
- Conduct user-centric audits of product listings and page layouts, identifying usability issues and ensuring strict adherence to platform design standards.
- Created diverse graphic materials, including charity banners and creator posters, to assist cross-functional teams in meeting operational objectives.
Education
Master of Science / Master of Arts - Design for Change
Focus: Strategic design, social innovation, and sustainable futures.
Bachelor of Fine Arts - Product Design (Industry)
GPA: 85.73%
Skills
Adobe Photoshop
Adobe Illustrator
Figma
Rhinoceros 3D
Blender
KeyShot
Lumion
AutoCAD
Continuous improvement initiatives
Procurement software
CRM platforms
User experience design
PROJECT EXPERIENCE
Ceramic Workshop Club – Designer | 05/2023 – 06/2023, Participated in "Intangible Cultural Heritage and Modern Life" ceramic design project, exploring connections between traditional crafts and contemporary living., Combined traditional Chinese glazing techniques with modern vessel forms to create culturally meaningful artwork., Designed and completed 3 ceramic sets that bridged historical ceramic traditions with current design trends., Developed hands-on skills in ceramic arts while gaining appreciation for preserving cultural heritage through creative expression., 6th College Student "Challenge Cup" Competition – Graphic Designer | 12/2022 – 12/2022, Designed official competition posters that effectively communicated event details and attracted student participation., Created promotional materials for campus-wide marketing campaign to increase competition awareness and registration., Collaborated with organizing committee to develop visual branding that reflected the competitive and academic nature of the event., Applied graphic design skills to support major university competition, contributing to successful student engagement and event visibility., "Sustainable Future" Themed Exhibition – Designer | 11/2022 – 11/2022, Designed information visualization displays and interactive boards for a sustainability-focused exhibition., Created clear visual presentations that helped visitors understand environmental concepts and data., Developed user-friendly interactive elements that encouraged audience engagement with exhibition content., Collaborated with exhibition team to ensure designs effectively communicated sustainability themes to diverse audiences.
Accomplishments
- Individual Scholarship, Shandong University of Art & Design | 12/2024
- Bronze Award, HKCDA Hong Kong Contemporary Design Awards | 10/2024 & 06/2024
- Bronze Award, BEDA British Ecological Design Award | 09/2024
- Bronze Award, Netherlands ARC Design Competition | 07/2024
- Bronze Award, SGADC Singapore Golden Sands Art & Design Competition | 07/2024
- Bronze Award, ROCA Graphic and Spatial Design Award | 2024
- Second Prize, 9th "Internet+" College Student Innovation and Entrepreneurship Competition | 2024
Timeline
The University of Edinburgh
Master of Science / Master of Arts from Design for Change
2026.09 - 2026.10
E-commerce Operations Intern (Japan Market)
ByteDance (TikTok Shop)
2025.10 - 2026.06
Shandong University of Art & Design
Bachelor of Fine Arts from Product Design (Industry)
2022.09 - 2026.06