Sherrie Woolf
Brecon,Powys
Summary
A professional and proactive CFO with over 20 years of experience supporting high-growth organisations. Skilled in aligning people, processes, and technology to achieve robust operational processes and drive continuous improvement. Well-versed in providing financial analysis with insights and actions and influencing decisions while supporting growth and development.
Overview
8
8
years of professional experience
Work History
Finance & HR Director (Fractional to Full Time)
Airflo Fishing Products Limited
UK & USA
01.2020 - 01.2024
- Implementation of NetSuite ERP system
- Post-acquisition integration with USA based parent company
- Transition accounting in-house from external provider
- Creation and roll out of new employee TUPE contracts, employee handbook, and company values
- Improved working conditions and company culture
- Recruited high-achieving Operations Director and Engineering Manager to fill identified skills gap
- Ensured legal and health and safety compliance during the Covid pandemic
- Training, mentoring, and promotion of UK Accountant to Senior Global Accountant
- Funding Secured: £376k of non-repayable financial assistance, £816k of preferential lending, and £289k R&D Tax rebates from HMRC
- Successful collaboration with Government and Universities on innovation projects
- Designed and built budget, cashflow and forecasting tools in Microsoft Excel
- Improved Month End processes, enabling management accounts in 7 days
- Designed and built dashboards to enhance Business Intelligence and KPI reporting resulting in a 50% reduction in manufacturing scrap
- Attended a Lean Manufacturing Course and developed a set of Standard Operating Procedures to gain 10 hours per week of production time on each production line
Fractional CFO (Through my Limited Company)
Opendesk
UK
03.2017 - 04.2022
- Restructured the company for one of the founders to become 100% owner
- Designed new chart of accounts and reporting structure to reflect the company as a PaaS marketplace business
- Redraft legal agreements with Designers and Manufacturers to reflect becoming a PaaS company
- Negotiated and redrafted Master Services Agreement with Joint Venture in China
- Designed Finance Reports for internal executive team and external investors
- Developed new budget, cashflow and rolling forecast tools
- Prepared and maintained Data Room to share with new potential investors
- Management and maintenance of Capital Table
- Implementation and administration of Enterprise Management Incentive scheme
- Successful R&D Tax Claims and Audits
- Training internal accounting staff
CFO
DriveRight Ltd
Global
10.2015 - 11.2016
- Designed and built suite of financial reports including Management Accounts, Forecast, Performance against Budget Analysis, Monthly Board Pack
- Secured 2nd and 3rd tranches of investment funding
- Brought bookkeeping and management accounts preparation in-house from external accountants in UK, USA, and New Zealand
- Designed and implemented global IFRS chart of accounts
- Implemented integrated HR and Payroll system for USA and South Korea
- Set up legal entities and acquired office space in UK, USA, and South Korea
- Successfully negotiated out of US property lease
- Trained global accounting team to manage daily finance responsibilities and best practices for accurate bookkeeping.
Skills
- Post-Acquisition Integration
- Funding preparation and applications
- International Company Expansion
- Investor Reporting and Relations
- Exit Preparation
- Global Team Leadership
- Training and Mentoring Team Members
- Corporate Governance
- Financial Planning & Analysis (FP&A)
- Financial Modelling
- System Implementation/Improvement
- Statutory Accounts and Tax
- R&D Tax Claims
- Audit
- Office Management
- HR Management in the UK and USA
Affiliations
- Outside of work, I enjoy a wide range of hobbies including traveling, motorsports, and hiking with my dogs. My main passion is motorbikes and I ride on the road, racetrack, and off road. I also arrange events for bikers and currently hold 2 world records for female biker events. My events have raised over £20,000 for charity.
Earlier Career
April 2014 – August 2015 EVRYTHNG Ltd - Group Financial Controller. UK
*August 2013 – April 2014 Group Financial Controller - Powa Technologies Ltd. UK
*January 2008 – October 2013 US Financial Controller - Venda Inc. New York, USA
*January 2008 - October 2009 Financial Controller (Contractor) – Locayta Ltd. UK
2007 - 2007 (Temporary) Accounts Assistant - Untitled Management Ltd. UK
2003 - 2006 Negotiator – Kinleigh Folkard & Hayward & LDB. UK
2001 – 2003 Financial Analyst – NCR Ltd. UK and Amsterdam
1997 – 2000 Purchase Ledger Clerk – ERM Ltd. UK
1995 - 1997 Trainee Accountant - Minds Eye Ltd. UK
*The companies I worked at between January 2008 and April 2014 were owned by the same majority shareholder. This caused some overlap between roles at Powa Technologies, Venda, and Locayta. Venda was sold to NetSuite/Oracle in 2014.
Other Interests & Volunteer Positions
- 2010-2013, Mentor - Children of Promise, New York
- 2015-Present, Co-Founder - Moto Advisor (Motorbike Events)
- 2019-2021, Board Member - Blaenau Gwent Enterprise Board
- 2020-2023, VP Finance - Tesla Owners UK Limited
- 2023, Completion of Lean Start program with Toyota
- 2023, Participant in Welsh Government’s Equal Power Equal Voice program
Timeline
Finance & HR Director (Fractional to Full Time)
Airflo Fishing Products Limited
01.2020 - 01.2024
Fractional CFO (Through my Limited Company)
Opendesk
03.2017 - 04.2022
CFO
DriveRight Ltd
10.2015 - 11.2016
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