Sherelle Spence

A strategic, results-driven marketing leader with over a decade of experience driving results across EMEA and international markets. Proven ability to develop and execute integrated marketing plans, encompassing both digital marketing and traditional channels like email and direct mail. Skilled in budget management, ensuring efficient allocation of resources for maximum return on investment (ROI). Utilizes project management skills to oversee the design and execution of demand generation and Account-Based Marketing (ABM) initiatives. Leverages data analysis to continuously improve marketing efforts and optimize pipeline performance. Possesses strong communication skills to articulate clear value propositions and bring services and brands to life.

LI: https://www.linkedin.com/in/sherellespence

● Orchestrated a winning Account-Based Marketing (ABM) and Demand Generation function that consistently delivered 45% sourced pipeline (SQLs) and an average of 37% contribution to total revenue, quarterly.

● Collaborated with sales, product, customer success to roll out five 1:few vertical campaigns, driving awareness in new sectors and influencing 85% of initial sales meetings, monthly.

● Accelerated opportunities by conducting highly personalised 1:1 ABM campaigns within existing accounts that x3 adoption of new products/features and solidified an extra 2.5M in recurring revenue.

● Revamped paid search strategies which led to a decrease in cost per lead by 43% and successfully increased lead volume by 108%.

● Implemented a regimented SEO plan leading to a 56% Moz score increase and ultimately increasing organic website conversions by 42%.

● Launched a personalised, HR SaaS website and webchat experience that drove an immediate 29% conversion rate and a 21% bounce rate improvement, within the first 3 months. It succeeded to drive conversions up 45% in the same year.