Summary
Overview
Work history
Education
Skills
Affiliations
References
Timeline
Generic
SHERAINE ROWE

SHERAINE ROWE

Coulsdon,Croydon

Summary

Driven to excel in business development, blending strategic thinking and strong communication skills. Leverage experience in sales and market analysis to build and nurture client relationships. Aim to significantly enhance revenue growth and market presence for organisation.

Experienced business development professional with strong background in developing successful new business strategies to maximise selling opportunities. Proven success in preparing and delivering winning client proposals and business presentations to C-level executives.

Overview

14
14
years of professional experience

Work history

Business Development Manager

Clarke Origin Group
London, City of London
06.2024 - 09.2025
  • Secured £350k in contracts by developing and executing a business development strategy for the construction and maintenance sector.
  • Led client acquisition across commercial and residential sectors, increasing acquisitions by 25% through targeted outreach and strategic engagement.
  • I've built and sustained strong relationships with key stakeholders, industry leaders, and potential clients, representing the company at 30 networking events and trade shows.
  • Enhanced brand awareness by 20% by implementing marketing campaigns and content strategies using CRM analytics.
  • I manage and optimise budgets, financial forecasts, and expenditure tracking, ensuring efficiency and strong ROI on business development activities.
  • I provide regular reports and strategic insights to senior management, identifying market trends, competitor activities, and opportunities for growth.
  • I analyse client feedback to enhance service offerings, resulting in noticeable gains in customer satisfaction ratings.
  • I conduct in-depth market analysis to identify growth opportunities, leading to informed decisions that enhance business strategy and client engagement.

Head of Events

Janes
London
02.2023 - 06.2024
  • Developed and executed global marketing and event plans across the UK, EMEA, APAC and US, delivering 80 events annually, such as trades shows, conferences and webinars that increased brand visibility by 30% and raised the organisation's profile in key target accounts, contributing to a 25% growth in client engagement.
  • I drove awareness by planning and delivering integrated marketing campaigns, using my expertise in writing, editing, and proofreading content and communications for diverse audiences.
  • I worked closely with senior leaders and internal teams, advising on comms and event performance, while co-developing brand campaigns that aligned with business goals.
  • Improved lead conversion rates by 20% through advanced HubSpot, Salesforce and DemandBase strategies.
  • I achieved a 30% boost in sales pipeline efficiency by streamlining the CRM and lead process.
  • Optimised campaign success by 20% using HubSpot and Google Analytics for performance analysis and amplified web traffic by 25% by designing impactful content.
  • I successfully managed a £450k budget, delivering all events and activities under budget while achieving a revenue target of £3.3 million.
  • Led and supported a team of three, improving productivity by 40%.
  • Led strategic planning and execution of high-profile corporate events to enhance brand visibility.
  • Coordinated cross-functional teams to ensure seamless event logistics and operational efficiency.
  • Developed comprehensive event budgets and timelines, effectively managing resources and vendor relationships.
  • Oversaw event marketing strategies, utilising social media and digital platforms for maximum reach.
  • Mentored junior staff in event management best practices, fostering professional development within team.

Cast Executive Nurse

Marvel & Disney Studios
London, City of London
05.2022 - 02.2023
  • I managed and administered daily COVID-19 testing for the cast members.
  • Led collaborative efforts with production teams to ensure optimal health and safety standards were met.
  • Conducted regular health assessments to identify and address potential medical concerns among cast.
  • Maintained accurate medical records and documentation in compliance with industry regulations.
  • Advised producers and directors on health-related matters impacting production schedules and cast performance.

Business Development Manager

Devonshire's Solicitors
08.2021 - 05.2022
  • I am responsible for all events (in-person and virtual) from initial proposal through to delivery, including communicating and maintaining timelines and priorities, as well as individual event budgets and marketing.
  • I managed 40 digital events using GoToWebinar and Zoom, enhancing content with vlogs and blogs.
  • Managed the BD Exec and Assistant, setting clear targets and providing support.
  • I developed departmental marketing plans with Partners, generating ideas to raise their profile, which resulted in a 15% increase in client engagement.
  • I increased event engagement by 20% with innovative content.
  • I worked alongside the Head of BD on developing and delivering new initiatives across the firm.
  • I expanded CSR impact by developing three initiatives and building relationships with partner charities.
  • Led cross-functional teams to execute business development initiatives and drive growth.
  • Implemented innovative sales strategies to improve client engagement and retention.
  • Oversaw the execution of marketing campaigns to increase brand awareness and visibility.

Cast Executive Nurse

Marvel & Disney Studios
London, City of London
10.2020 - 08.2021
  • Led collaborative efforts with production teams to ensure optimal health and safety standards were met.
  • Maintained accurate medical records and documentation in compliance with industry regulations.
  • Conducted regular health assessments to identify and address potential medical concerns among cast.
  • Facilitated communication between cast and medical professionals to ensure timely care and support.

Events and Marketing Manager

BLM
London, City of London
06.2018 - 08.2020
  • I project-managed a successful portfolio of 150 planned and ad hoc customer- and stakeholder-focused events and corporate hospitality activities annually.
  • Developed and executed comprehensive marketing strategies to promote key events across multiple platforms.
  • Led a team of marketing professionals to enhance brand visibility and engagement through targeted campaigns.
  • I project-managed 55 digital events using Cvent and GoToWebinar, which also included vlogs and blogs.
  • Slashed budgets by 30% by negotiating pricing and fees for external services, while ensuring the continuation and enhancements of services.
  • I managed the event budget and analysed financial data to keep all activities within or under budget.
  • I managed two Event Executives, supporting their day-to-day workload, setting achievable targets, and ensuring they were fully supported.
  • I preserved accurate records of projects, including income, expenditure, participant numbers, and evaluation results, which I presented bi-monthly to the senior management team.
  • Account management of client portfolios.
  • Maintenance and development of the firms' event web pages, e-comms systems and digital platforms using Vuture and a bespoke CRM system.
  • Managed relationships with vendors and partners to secure services and sponsorships for events.

Programme and Projects Manager

Advance HE
London, City of London
10.2016 - 06.2018
  • I planned and oversaw 60 educational events and programmes across the UK and Ireland per year for future leaders of Higher Education.
  • Led development and implementation of strategic initiatives to enhance organisational performance.
  • Managed cross-functional teams to ensure timely delivery of key projects and programmes.
  • Hosted 30 digital events using GoToWebinar.
  • I sourced and contracted contributors/speakers and arranged their fees. I oversaw the digital elements and online resources for assigned events, with actionable insights.
  • I secured interesting venues for all events, ensuring the best value for money.
  • I managed the booking process for all events, including handling and responding to programme and event queries.
  • I monitored budgets for assigned events with a 15% return on the budget for the year.
  • I presented bi-monthly reports to the senior management team on the budget, accruals and expenditure.
  • I implemented marketing activities, designed brochures and publications, including website content and social media activities.

Senior Stakeholder Events Officer

Middlesex University
08.2015 - 08.2016
  • I project-managed and delivered events for external clients and stakeholders of Middlesex University.
  • I chaired project team meetings with external, internal clients, and stakeholders, assigning roles to project team members and monitoring their progress.
  • Using InDesign and Illustrator, I designed marketing brochures and printed materials in line with marketing campaign/ideas.
  • I researched opportunities to secure sponsorship for events to improve KPIs and developed new opportunities for events that heightened stakeholder engagement.

Events and Marketing Officer

The Law Society
09.2014 - 08.2015
  • I was responsible for organising and executing planned events, with an average planning cycle of three months.
  • I was responsible for creating programme content, managing and implementing all event logistics, including onsite event management and troubleshooting.
  • I managed the financial aspects of all assigned events, including making decisions on how and where to allocate the budget, forecasting, and managing accruals.
  • I sold sponsorship/stand/exhibition space to potential exhibitors/partners.

Events and Programmes Manager

Institute of Education, UCL
03.2012 - 09.2014
  • I established and maintained good working relationships with colleagues in school networks and supported the preparation and delivery of courses in schools across the UK.
  • I scheduled the IOE's LCLL's 350+ events/courses per year and managed the diary of LCLL tutors.
  • I supported the programme directors by drafting course content and learning resources for all course modules, including editing session materials and programme content as required.
  • Setting clear tasks for the Event Administrators.
  • Monitoring expenditure.
  • Database management.

Education

BA Hons - Business, Management & Marketing

Open University
London

Skills

  • Marketing analytics
  • Knowledge of crm systems
  • Flexibility under pressure
  • Brand awareness understanding
  • budgeting acumen
  • SQL understanding
  • Knowledge of erp systems
  • Adaptability to market changes
  • Strategic prospecting
  • Customer retention tactics

Affiliations

  • Gym
  • Family Events
  • Poetry
  • Hiking
  • Reading
  • Foodie

References

References available upon request.

Timeline

Business Development Manager

Clarke Origin Group
06.2024 - 09.2025

Head of Events

Janes
02.2023 - 06.2024

Cast Executive Nurse

Marvel & Disney Studios
05.2022 - 02.2023

Business Development Manager

Devonshire's Solicitors
08.2021 - 05.2022

Cast Executive Nurse

Marvel & Disney Studios
10.2020 - 08.2021

Events and Marketing Manager

BLM
06.2018 - 08.2020

Programme and Projects Manager

Advance HE
10.2016 - 06.2018

Senior Stakeholder Events Officer

Middlesex University
08.2015 - 08.2016

Events and Marketing Officer

The Law Society
09.2014 - 08.2015

Events and Programmes Manager

Institute of Education, UCL
03.2012 - 09.2014

BA Hons - Business, Management & Marketing

Open University

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SHERAINE ROWE