SHEFEER MUSTHAFA
Dubai
Summary
Over 17 years of experience in sales and distribution, focusing on sales operations management and client solutions. Proven track record in developing and executing effective sales strategies and marketing campaigns. Expertise in analyzing market trends and maintaining strong relationships with customers and partners. Skilled in implementing business plans that drive efficiency and growth.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Area Sales Supervisor (Key Account, Sales & Distribution)
National food products company
Dubai
06.2017 - Current
- Achieving assigned sales targets by developing existing and new customers in order to contribute in sales volumes and revenues
- Identify potential sales opportunities to increase the market share by constantly monitoring and assessing competitors’ activities
- Executing & implementation of marketing initiatives, promotional plans to maximize the sales and brand availability
- Budget control (including P&L, Net Sales Value and Earnings), cost efficiency analysis and business evaluation.
- Developing the Pre and Post analysis of activities and competitor analysis in area and taking potential opportunities to increase the market share
- Analyse and track sales performance by account and product category.
- Training, Motivating, Guiding Pre-Sellers, Merchandisers and managing their admin tasks
- Enhancement of distribution and maximizing route efficiency, increasing customer base aggressive approach to get maximum SKU availability
- Define the distribution plan and provide a systematic area wise distribution and delivery schedule to the team.
- Responsible for designing and implementing a cost-effective distribution method which stays within the budgeted limits.
- Optimise the routes to ensure minimal delivery time, cost reducing and fuel consumption.
- Responsible for all the assets (products & goods) and the fleet utilised for distribution and delivery.
- Developing and sustaining solid relationships with key clients that bring in the most income for the company.
- Build competitive price plans and strategies for all the brand categories.
- Ensure higher ROI based on the market intelligence data received from internal & external stakeholders.
- Conduct audits for each customer and identify the existing gaps in the business plan.
- Conducting Periodic Business Review Meetings with customers to make sure business objectives are intact
- Accountable for profitability analysis, market analysis, product branding, customer insights, customer engagement and sales profitability.
- Preparing Annual Business Development Agreements and Rental Development Agreements for Customers
Manager- Sales, Warehouse & Distribution
bestline cargo llc
Dubai
05.2011 - 06.2017
- Developed and implemented strategic sales methodologies to improve business processes including an integrated business life cycle.
- Sourced and pursued business leads to drive customer engagement and new sales in the entire GCC region, developed a pipeline of potential clients to be pursued and tracked the progress on a weekly / monthly basis.
- Led the sales pitch and discussions with clients in order to understand key requirements.
- Managed post-sales client engagement and relationship to retain customer loyalty.
- Generated monthly sales report to be shared with Head of Sales & Marketing.
- Monitored the delivery time and ensured the cargo is on schedule and within the budget.
- Determined the criteria and developed tracing systems for the company’s cargo systematically.
- Planned, directed and coordinated the distribution operations and examined products or materials to estimate quantities or weight for transportation.
- Arranged for storage facilities as per the category, product and dimension of the cargo.
- Participated in determining the transportation, service rates and discounts for clients.
- Examined invoices and shipping manifests for conformity to tariff and customs regulations.
- Tracked and traced goods while they are enroute to their destinations, expediting orders when necessary.
- Advised the accounts department of the transportation charges for customers' accounts.
- Arranged for necessary shipping documentation and contacted customs officials to effect release of shipments.
Agency Manager
aditya Birla sun life insurance co. ltd.
India
12.2009 - 01.2011
- Explained the policies, guided the clients for their insurance needs, followed up with them, reviewed claims and served as mediator between insured and claim representative.
- Handled a team of 15 insurance advisors. Provided regular trainings for the team.
- Drove sales, developed and managed agents; training, coaching, cross-selling and developing relationships with strategic partnerships.
- Handled all agency compliance issues and outstanding trailing documents.
- Created and maintained monthly reports tracking both agency and individual sales count, premium count, lead sources and quote activity.
- Coordinated with clients for effective claims management meant to lower a client's cost of risk.
- Finalized and maintained all types of personal insurance policies within the agency.
- Verified all documents, handled underwriting and tracked the progress till policy is issued.
Associate Financial Service Manager
icici prudential life insurance
India
06.2008 - 11.2009
- Handled bancassurance and addressed the queries of walk in clients & existing database clients about insurance plans, new schemes and related tax saving techniques.
- Managed, maintained and monitored the start, finalizing and closing of quality insurance policies that fit the individual needs of each customer.
- Handled the customer database including Know Your Customer (KYC), updated the complete portfolio and recorded tax benefits.
Education
Masters in Business Administration -
Bangalore University
India01-2008
Bachelors in Commerce -
Calicut University
India01-2006
Skills
- Sales and operations management
- Business development and distribution planning
- Key account and customer management
- Supply chain and corporate accountability
- Budgeting and forecasting
- Contract negotiations
- Strategic planning and team management
- Corporate strategy and business modelling
- Process improvement and market positioning
- Business analysis
- Sales forecasting
- Customer relationship management
- Market analysis
- Strategic planning
- Sales performance tracking
- Distribution optimization
- Team training
- Client engagement
- Negotiation skills
- Client relationship building
- Customer Service
- Territory management
- Target achievement focus
- Leadership and supervision
- Competitor analysis
- Contract negotiation
Certification
- Social Media: Staying Secure in a Connected World
- Kevin Mitnick Security Awareness Training
- Spot and Stop the Spread of Disinformation
- Internet Security and You
- Risks of Social Media Sharing
Accomplishments
- Management appreciation for being the Outstanding Performer of the Year in 2019.
- Implemented cost-effective measures such as Route Optimisation in 2020.
- Management appreciation for launching various process improvement processes.
Languages
English
Hindi
Malayalam
Tamil
Kannada
References
Available on request
Volunteer Experience
- Red Crescent, Dubai, UAE, 2018
- EXPO2020
Timeline
Area Sales Supervisor (Key Account, Sales & Distribution)
National food products company
06.2017 - Current
Manager- Sales, Warehouse & Distribution
bestline cargo llc
05.2011 - 06.2017
Agency Manager
aditya Birla sun life insurance co. ltd.
12.2009 - 01.2011
Associate Financial Service Manager
icici prudential life insurance
06.2008 - 11.2009
Masters in Business Administration -
Bangalore University
Bachelors in Commerce -
Calicut University