Summary
Overview
Work History
Education
Skills
Career To Date
Key Skills And Achievements
References
Timeline
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Sheena Mal

Uxbridge

Summary

Performance-oriented Sales Leader offering exceptional record of achievement over a 12-year career and 5 promotions. Tenacious Sales Manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.

Overview

16
16
years of professional experience
10
10
years of post-secondary education

Work History

Mid Market Account Executive

BigCommerce
  • Demonstrated product expertise during client presentations, effectively communicating features, benefits, and competitive advantages of company offerings
  • Utilised CRM tools efficiently for accurate forecasting and tracking of sales activities leading to better decision-making capabilities for management
  • Facilitated contract negotiations with clients resulting in mutually beneficial agreements to close deals successfully
  • Managed complex sales cycles navigating through multiple decision-makers within organisation ultimately closing high-value deals
  • Built robust pipeline of opportunities through diligent research, industry networking events, and referrals from satisfied clients
  • Expanded market share by identifying untapped opportunities within mid-market segment and strategically targeting high-potential prospects
  • Grew client base through effective prospecting, cultivating strong relationships with key decision makers
  • Collaborated with cross-functional teams for seamless execution of end-to-end sales process from lead generation to deal closure

Small Business Account Executive

BigCommerce
London, NIR
10.2023 - 12.2024
  • Coached junior team members in effective account management techniques that foster long-term client relationships built on trust and results-driven advice.
  • Contributed to development and implementation of innovative sales strategies that increased market share within small business sector.
  • Achieved over 100% of quarterly quota

Inside Sales Representative

BigCommerce
  • Closing businesses generating up to £2 million turnover once qualified
  • Help grow the company from a UK regional startup to a publicly listed company
  • Generated 112% of quota in 2022, 137% in 2021, 100% in 2020
  • Determined needs, delivered solutions, and overcame objections through consultative selling skills
  • Answered customers' questions regarding products, prices, and availability
  • Managed friendly and professional customer interactions
  • Maintained up-to-date knowledge of available products to best serve customers and maximize sales potential
  • Created a supportive and motivating team environment, celebrating achievements and fostering collaboration among members
  • Increased sales revenue by building strong relationships with clients and providing insightful product recommendations
  • Developed comprehensive training materials for new hires, enabling faster onboarding times without sacrificing quality education on products or processes

Sales Development Representative

BigCommerce
01.2019 - 01.2019
  • Hit sales quotas consistently by over 100% for year
  • Built and managed accurate sales pipeline to maintain high volume of activity.
  • Established relationships with prospects and customers to promote product understanding and drive sales growth.
  • Established a professional online presence through strategic content sharing on LinkedIn, leading to increased engagement with prospects and industry influencers.
  • Used data analytics to identify and track sales trends and develop actionable insights.
  • Developed successful strategies for identifying and converting prospective clients to long-term customers.
  • Conducted market research to identify potential opportunities and understand customer needs.
  • Improved product knowledge by attending industry events, participating in webinars, and staying current on relevant trends.

Internal Sales Manager

Voxpopme
01.2018 - 01.2018
  • Managing all leads at start of sales cycle
  • Overachieved target in second month of employment
  • Worked closely with Marketing team to work through sales process

Client Sales Consultant

SLI Systems
01.2017 - 01.2018
  • Working with worldwide leading retailers such as Harrods, upselling on-site functionality
  • Increased over 150% in one quarter through effective salesmanship and great negotiation skills
  • Created detailed sales presentations to communicate product features and market data.
  • Used consultative sales techniques to understand customer needs and recommend relevant products and services.
  • Exceeded quota expectations consistently through diligent prospecting efforts and effective pipeline management techniques.
  • Followed up with existing customers to provide additional support and address concerns.
  • Advised clients on appropriate product selections based on their unique needs, ensuring optimal satisfaction levels upon purchase.
  • Boosted customer satisfaction by providing personalized consultations and tailored product recommendations.

Sales Development Manager

SLI Systems
01.2016 - 01.2017
  • Leading Sales Development team, liaising with Sales Directors and Marketing in developing strategies for lead generation and qualification
  • Developed high-performing sales team through targeted coaching, training, and performance evaluations
  • Created and executed outbound demand generation campaigns, calls and emails to deliver qualified leads for sales team
  • Consistently exceeding month on month targets

Sales Development Representative

SLI Systems
01.2015 - 01.2016
  • Generating pipeline
  • Hitting over 102% of my quarterly target within the first year
  • Acquired John Lewis, Goldsmiths, Farrow & Ball

IT Account Manager

Dell
01.2013 - 01.2015
  • Producing quota-driven revenue
  • Promoted after 8 months of selling to the Public Enterprise sector in London city accounts

Sales Associate

Hutchinson 3G
01.2012 - 01.2014
  • Hit all KPIs on probation (post-pays (contracts), pre-paid, sim-onlys)

Metropolitan Special Constable

Metropolitan Police Service
01.2009 - 01.2011

Sales Representative

Virgin Media
01.2010 - 01.2010
  • Temporary Contract

Education

BA Hons (2:1) Criminology - Probation Studies, Gender Violence and social policy in criminality and justice (achieved the highest exam mark in second academic year)

University of Roehampton
United Kingdom
09.2008 - 08.2011

Law, English, Sociology And Art

Ealing And West London College
09.2006 - 08.2008

11 A-C Grades

Dormers Wells High School
09.2001 - 08.2006

Skills

Sales Reporting

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Career To Date

  • 2023+, BigCommerce, Mid Market Account Executive, Now focusing on larger deals generating up to $20 million in turnover
  • 2022+, BigCommerce, Small Business Account Executive, Leading and coaching a team to quota, whilst having an individual quota Generated 112% of quota in 2022, 137% in 2021, 100% in 2020
  • 2019+, BigCommerce, Inside Sales Representative, Closing businesses generating up to £2 million turnover once qualified Help grow the company from a UK regional startup to a publicly listed company
  • 2019-2019, BigCommerce, Sales Development Representative, Hit sales quotas consistently Qualifying leads Creating marketing campaigns
  • 2018-2018, Voxpopme, Internal Sales Manager, Managing all leads at the start of the sales cycle. Overachieved target in my second month of employment Worked closely with Marketing team to work through the sales process
  • 2017-18, SLI Systems, Client Sales Consultant, Working with worldwide leading retailers such as Harrods, upselling on-site functionality .
  • 2016-17, SLI Systems, Sales Development Manager, Leading the Sales Development team, liaising with Sales Directors and Marketing in developing strategies for lead generation and qualification.
  • 2015-16, SLI Systems, Sales Development Representative, Generating pipeline. Main Achievements: Hitting over 102% of my quarterly target within the first year Acquired John Lewis, Goldsmiths, Farrow & Ball
  • 2013-15, Dell, IT Account Manager (Graduate Scheme), Producing quota-driven revenue. Main Achievements: Sales quota-driven role. Promoted after 8 months of selling to the Public Enterprise sector in London city accounts.
  • 2012-14, Hutchinson 3G, Sales Associate, Hit all KPIs on probation (post-pays (contracts), pre-paid, sim-onlys)
  • 2009-11, Metropolitan Police Service, Metropolitan Special Constable
  • 2010-10, Virgin Media, Sales Representative (Temporary Contract)

Key Skills And Achievements

Achieved 230% of quarterly target in Dell. Global top performer recognition in SLI Systems. Second highest global performer in 2022 at Bigcommerce.

References

  • Taku Chituku, Coach, Employment referee, 07868 844240
  • Mark Howes, VP Sales of BigCommerce EMEA, Employment referee, 07525123444

Timeline

Small Business Account Executive

BigCommerce
10.2023 - 12.2024

Sales Development Representative

BigCommerce
01.2019 - 01.2019

Internal Sales Manager

Voxpopme
01.2018 - 01.2018

Client Sales Consultant

SLI Systems
01.2017 - 01.2018

Sales Development Manager

SLI Systems
01.2016 - 01.2017

Sales Development Representative

SLI Systems
01.2015 - 01.2016

IT Account Manager

Dell
01.2013 - 01.2015

Sales Associate

Hutchinson 3G
01.2012 - 01.2014

Sales Representative

Virgin Media
01.2010 - 01.2010

Metropolitan Special Constable

Metropolitan Police Service
01.2009 - 01.2011

BA Hons (2:1) Criminology - Probation Studies, Gender Violence and social policy in criminality and justice (achieved the highest exam mark in second academic year)

University of Roehampton
09.2008 - 08.2011

Law, English, Sociology And Art

Ealing And West London College
09.2006 - 08.2008

11 A-C Grades

Dormers Wells High School
09.2001 - 08.2006

Mid Market Account Executive

BigCommerce

Inside Sales Representative

BigCommerce

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Sheena Mal