Sheena Mal
Uxbridge
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over a 12-year career and 5 promotions. Tenacious Sales Manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
16
16
years of professional experience
10
10
years of post-secondary education
Work History
Mid Market Account Executive
BigCommerce
- Demonstrated product expertise during client presentations, effectively communicating features, benefits, and competitive advantages of company offerings
- Utilised CRM tools efficiently for accurate forecasting and tracking of sales activities leading to better decision-making capabilities for management
- Facilitated contract negotiations with clients resulting in mutually beneficial agreements to close deals successfully
- Managed complex sales cycles navigating through multiple decision-makers within organisation ultimately closing high-value deals
- Built robust pipeline of opportunities through diligent research, industry networking events, and referrals from satisfied clients
- Expanded market share by identifying untapped opportunities within mid-market segment and strategically targeting high-potential prospects
- Grew client base through effective prospecting, cultivating strong relationships with key decision makers
- Collaborated with cross-functional teams for seamless execution of end-to-end sales process from lead generation to deal closure
Small Business Account Executive
BigCommerce
London, NIR
10.2023 - 12.2024
- Coached junior team members in effective account management techniques that foster long-term client relationships built on trust and results-driven advice.
- Contributed to development and implementation of innovative sales strategies that increased market share within small business sector.
- Achieved over 100% of quarterly quota
Inside Sales Representative
BigCommerce
- Closing businesses generating up to £2 million turnover once qualified
- Help grow the company from a UK regional startup to a publicly listed company
- Generated 112% of quota in 2022, 137% in 2021, 100% in 2020
- Determined needs, delivered solutions, and overcame objections through consultative selling skills
- Answered customers' questions regarding products, prices, and availability
- Managed friendly and professional customer interactions
- Maintained up-to-date knowledge of available products to best serve customers and maximize sales potential
- Created a supportive and motivating team environment, celebrating achievements and fostering collaboration among members
- Increased sales revenue by building strong relationships with clients and providing insightful product recommendations
- Developed comprehensive training materials for new hires, enabling faster onboarding times without sacrificing quality education on products or processes
Sales Development Representative
BigCommerce
01.2019 - 01.2019
- Hit sales quotas consistently by over 100% for year
- Built and managed accurate sales pipeline to maintain high volume of activity.
- Established relationships with prospects and customers to promote product understanding and drive sales growth.
- Established a professional online presence through strategic content sharing on LinkedIn, leading to increased engagement with prospects and industry influencers.
- Used data analytics to identify and track sales trends and develop actionable insights.
- Developed successful strategies for identifying and converting prospective clients to long-term customers.
- Conducted market research to identify potential opportunities and understand customer needs.
- Improved product knowledge by attending industry events, participating in webinars, and staying current on relevant trends.
Internal Sales Manager
Voxpopme
01.2018 - 01.2018
- Managing all leads at start of sales cycle
- Overachieved target in second month of employment
- Worked closely with Marketing team to work through sales process
Client Sales Consultant
SLI Systems
01.2017 - 01.2018
- Working with worldwide leading retailers such as Harrods, upselling on-site functionality
- Increased over 150% in one quarter through effective salesmanship and great negotiation skills
- Created detailed sales presentations to communicate product features and market data.
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Exceeded quota expectations consistently through diligent prospecting efforts and effective pipeline management techniques.
- Followed up with existing customers to provide additional support and address concerns.
- Advised clients on appropriate product selections based on their unique needs, ensuring optimal satisfaction levels upon purchase.
- Boosted customer satisfaction by providing personalized consultations and tailored product recommendations.
Sales Development Manager
SLI Systems
01.2016 - 01.2017
- Leading Sales Development team, liaising with Sales Directors and Marketing in developing strategies for lead generation and qualification
- Developed high-performing sales team through targeted coaching, training, and performance evaluations
- Created and executed outbound demand generation campaigns, calls and emails to deliver qualified leads for sales team
- Consistently exceeding month on month targets
Sales Development Representative
SLI Systems
01.2015 - 01.2016
- Generating pipeline
- Hitting over 102% of my quarterly target within the first year
- Acquired John Lewis, Goldsmiths, Farrow & Ball
IT Account Manager
Dell
01.2013 - 01.2015
- Producing quota-driven revenue
- Promoted after 8 months of selling to the Public Enterprise sector in London city accounts
Sales Associate
Hutchinson 3G
01.2012 - 01.2014
- Hit all KPIs on probation (post-pays (contracts), pre-paid, sim-onlys)
Metropolitan Special Constable
Metropolitan Police Service
01.2009 - 01.2011
Sales Representative
Virgin Media
01.2010 - 01.2010
- Temporary Contract
Education
BA Hons (2:1) Criminology - Probation Studies, Gender Violence and social policy in criminality and justice (achieved the highest exam mark in second academic year)
University of Roehampton
United Kingdom 09.2008 - 08.2011
Law, English, Sociology And Art
Ealing And West London College
09.2006 - 08.2008
11 A-C Grades
Dormers Wells High School
09.2001 - 08.2006
Skills
Sales Reporting
Analytical problem solver
Review of contracts
Account management
Systems and software programs
New Business Development
Strategic planning
Solution selling
Direct sales
Sales presentations
Sales processes
Career To Date
- 2023+, BigCommerce, Mid Market Account Executive, Now focusing on larger deals generating up to $20 million in turnover
- 2022+, BigCommerce, Small Business Account Executive, Leading and coaching a team to quota, whilst having an individual quota Generated 112% of quota in 2022, 137% in 2021, 100% in 2020
- 2019+, BigCommerce, Inside Sales Representative, Closing businesses generating up to £2 million turnover once qualified Help grow the company from a UK regional startup to a publicly listed company
- 2019-2019, BigCommerce, Sales Development Representative, Hit sales quotas consistently Qualifying leads Creating marketing campaigns
- 2018-2018, Voxpopme, Internal Sales Manager, Managing all leads at the start of the sales cycle. Overachieved target in my second month of employment Worked closely with Marketing team to work through the sales process
- 2017-18, SLI Systems, Client Sales Consultant, Working with worldwide leading retailers such as Harrods, upselling on-site functionality .
- 2016-17, SLI Systems, Sales Development Manager, Leading the Sales Development team, liaising with Sales Directors and Marketing in developing strategies for lead generation and qualification.
- 2015-16, SLI Systems, Sales Development Representative, Generating pipeline. Main Achievements: Hitting over 102% of my quarterly target within the first year Acquired John Lewis, Goldsmiths, Farrow & Ball
- 2013-15, Dell, IT Account Manager (Graduate Scheme), Producing quota-driven revenue. Main Achievements: Sales quota-driven role. Promoted after 8 months of selling to the Public Enterprise sector in London city accounts.
- 2012-14, Hutchinson 3G, Sales Associate, Hit all KPIs on probation (post-pays (contracts), pre-paid, sim-onlys)
- 2009-11, Metropolitan Police Service, Metropolitan Special Constable
- 2010-10, Virgin Media, Sales Representative (Temporary Contract)
Key Skills And Achievements
Achieved 230% of quarterly target in Dell. Global top performer recognition in SLI Systems. Second highest global performer in 2022 at Bigcommerce.
References
- Taku Chituku, Coach, Employment referee, 07868 844240
- Mark Howes, VP Sales of BigCommerce EMEA, Employment referee, 07525123444
Timeline
Small Business Account Executive
BigCommerce
10.2023 - 12.2024
Sales Development Representative
BigCommerce
01.2019 - 01.2019
Internal Sales Manager
Voxpopme
01.2018 - 01.2018
Client Sales Consultant
SLI Systems
01.2017 - 01.2018
Sales Development Manager
SLI Systems
01.2016 - 01.2017
Sales Development Representative
SLI Systems
01.2015 - 01.2016
IT Account Manager
Dell
01.2013 - 01.2015
Sales Associate
Hutchinson 3G
01.2012 - 01.2014
Sales Representative
Virgin Media
01.2010 - 01.2010
Metropolitan Special Constable
Metropolitan Police Service
01.2009 - 01.2011
BA Hons (2:1) Criminology - Probation Studies, Gender Violence and social policy in criminality and justice (achieved the highest exam mark in second academic year)
University of Roehampton
09.2008 - 08.2011
Law, English, Sociology And Art
Ealing And West London College
09.2006 - 08.2008
11 A-C Grades
Dormers Wells High School
09.2001 - 08.2006
Mid Market Account Executive
BigCommerce
Inside Sales Representative
BigCommerce