Shaye PAKES
Summary
Strategic and creative Digital Marketing Assistant with nearly three years’ experience in campaign planning, audience engagement, and revenue-driven marketing at Our Media. Proven success managing cross-channel campaigns, including award-winning podcast promotions, live masterclass series, and social/email strategy. Adaptable and data-informed, with excellent communication and project leadership skills. Known for delivering results under pressure while maintaining brand integrity and audience growth.
Overview
3
3
years of professional experience
3
3
years of post-secondary education
Work history
Digital Marketing Assistant
Our Media
Bristol
01.2023 - Current
- Generated £36,440.70 in revenue across multiple BBC Sky at Night and Gardens Illustrated masterclasses, including the company’s first-ever sell-out event
- Planned and promoted 'Imaging the Planets' and 'DSLR Astro Imaging' masterclasses series, overcoming technical and scheduling challenges to exceed ticket sales targets.
- Executed award campaign and podcast promotions, generating over 1.2 million impressions and 200K+ downloads across 'All the Right Notes' and 'Talking Gardens'.
- Boosted BBC Music Awards participation with a 50%+ vote surplus (12,000+ votes) via targeted social and email campaigns.
- Drove newsletter sign-ups and engagement growth, increasing Gardens Illustrated list size by 24% YoY despite data quality challenges.
- Led cross-functional collaboration, balancing multiple concurrent campaigns with smooth internal coordination and strategic execution.
- Tested and implemented new initiatives such as exclusive subscriber offers and member pricing to enhance conversions and retention.
- Contributed to team meetings, offering insightful suggestions for campaign improvements.
- Created visually appealing graphics using Canva, Da Vinci Resolve, Adobe Suite; enhanced overall impact of digital content.
Education
BA (Hons) - Media Communication and Advertising
University of Winchester
Hampshire 09.2018 - 07.2021
Skills
- Digital campaign strategy and execution
- Project and stakeholder management
- Social media marketing (organic and paid)
- Email marketing and CRM tools
- Data analysis & performance tracking
- Creative content production (graphics, video, copywriting)
- Event and webinar promotion
- Customer journey optimization
- Revenue generation and reporting
- Canva, Da Vinci Resolve and Adobe Creative Suite
- MS Office
- BigMarker
- Google Analytics
Timeline
Digital Marketing Assistant
Our Media
01.2023 - Current
BA (Hons) - Media Communication and Advertising
University of Winchester
09.2018 - 07.2021
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