Shaun Woodward
Doncaster,Yorkshire
Summary
Highly dedicated and driven individual with a passion for digital marketing, specialising in business growth and development. Over 10 years of marketing experience, 9 of which have been specifically in agency setting. Self motivated and committed to achieving optimal results for new and existing clients. A team player with natural leadership and managerial skills. Attentive and enthusiastic regarding the personal progression of team members, with the ability to motivate others and drive work productivity.
Overview
13
13
years of professional experience
Work history
Paid Digital Marketing Manager
CNS Media
Chesterfield, Derbyshire
01.2016 - Current
- Lead the agency’s paid media department, developing and delivering best-in-class strategies across client accounts
- Oversee a portfolio of client campaigns across various industries, ensuring performance meets or exceeds KPIs
- Build, lead, and mentor a team of paid media specialists and manage external agencies and freelancers
- Use analytics tools and dashboards to report on paid media performance and provide strategic insights, such as GA4, Looker Studio, Glimpse and SEMrush
- Collaborate with internal teams (creative, media, and social) to ensure cohesive digital strategies and alignment with traditional media activities
- Contribute to business development efforts by supporting our sales team with pitches, proposals, and onboarding of new clients
- Lead internal reporting, forecasting, and performance review processes, ensuring high standards of transparency and accountability.
- Keep the agency at the forefront of digital innovation by identifying emerging platforms and testing new ad technologies or tactics
Head of Marketing
PTC Group
Rotherham, Yorkshire
09.2014 - 01.2016
- Responsibility of student recruitment utilising traditional and digital media activities, and influencers from elite sporting backgrounds
- Developed and implemented campaigns for e-mail marketing, text marketing, online advertising, search engines and direct post.
- Maintained high suitability standards through diligent screening, interview and assessment processes.
- Handled end-to-end recruitment processes, ensuring smooth and swift transactions from initial advert to course offer
- Developed and coached the marketing team to improve marketing knowledge and understanding within a student recruitment environment
- Performed key analysis of locations where marketing was required to ensure we communicated the key messages to our desired audiences
- Assisted senior management with making key decisions by developing and submitting status updates and improvement recommendations
Sports Centre Manager
Dearne Valley College
Rotherham, Yorkshire
10.2012 - 08.2014
- Developed business growth plans to increase gym memberships through new and existing clients
- Conducted cost saving analysis to ensure we provided an excellent customer service experience without impacting our performance levels
- Implemented a thorough staff development program across a wide range of areas and subjects to ensure we remained current and ahead of our competitors, along with providing specialist assistance to customers
- Worked to very strict budgets as set out by the Financial Director
- Conducted seasonal marketing campaigns through use of traditional and digital marketing activity, such as Facebook advertising, press and community led activities
- Implemented promotional strategies to drive sport centre traffic and meet profit goals
Education
Higher National Diploma - Sport & Exercise Science
Dearne Valley College
RotherhamA-Levels - Leisure & Recreation
Dearne Valley College
RotherhamNVQ Level 3 - A1 Assessors Award
Dearne Valley College
RotherhamSkills
- Excellent client management
- Strong communication skills
- Google Ads
- META Ads
- Working to tight deadlines
- Business growth
- Team player
- Excellent motivator
- Staff development
Timeline
Paid Digital Marketing Manager
CNS Media
01.2016 - Current
Head of Marketing
PTC Group
09.2014 - 01.2016
Sports Centre Manager
Dearne Valley College
10.2012 - 08.2014
Higher National Diploma - Sport & Exercise Science
Dearne Valley College
A-Levels - Leisure & Recreation
Dearne Valley College
NVQ Level 3 - A1 Assessors Award
Dearne Valley College
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